Department of Music News

Imagewest, the multidisciplinary student-powered advertising and design agency on the campus of Western Kentucky University (WKU), recently traveled to Austin, Texas to compete in the final round of the American Advertising Federation National Student Advertising Competition (NSAC) as one of the top eight collegiate teams in the country.

Imagewest’s integrated campaign concept for the National Football League, this year’s competition sponsor, was chosen to receive the MRI-Simmons “Inspired by Insight” award, presented each year to the team with the best application of research demonstrated in their NSAC presentation and plans book.

Receiving an award sponsored by MRI-Simmons is especially significant as they are the leading provider of insights on the American consumer.

Kara Glenn, Assistant Professor of Art & Design and Imagewest Co-Director noted: “Our team conducted a national research study, analyzed primary and secondary data, and used those insights to inform every aspect of the campaign strategy and creative work. When students from advertising, English, graphic design, psychology, public relations and user experience all work together, they produce the kind of research-driven work that can win on the national stage.”

The award exemplifies the rigorous approach Imagewest has followed since 1988: to provide students hands-on experience in every aspect of marketing communications, to equip them to enter the professional marketplace with a comprehensive understanding of the industry and what it takes to build a career. In addition to competing annually in the NSAC, Imagewest students get real-world experience with actual clients ranging from local nonprofits to national brands. The resulting work not only helps build portfolios, it also makes a tangible impact on client organizations, consumers and communities.

Established in 1988 at Western Kentucky University, Imagewest is a student-powered agency providing professional marketing, public relations, and design services to local and national clients. Learn more at wkuimagewest.com.

MEDIA CONTACT:
David Vawter
Co-Director, Imagewest/Professional-in-Residence, WKU
david.vawter@wku.edu • (248) 318-0176