We are PCAL

Potter College of Arts & Letters

We are tomorrow’s Thinkers, Innovators, Creators, & World Changers |#WeArePCAL

PCAL is home to the visual and performing arts, the humanities, media, and the social sciences. Our departments include Art & Design, English, History, Modern Languages, Music, Political Science, Society, Culture, Crime, & Justice Studies, Theatre and Dance as well as the School of Media & Communication.

We Would Love to Meet You

WKU welcomes you to our beautiful campus nestled among the impressive hills of Bowling Green, Ky. Official campus tours for prospective students are scheduled through the WKU Office of Admissions.

Please visit the Welcome Center located in the Eva and Jim Martens Alumni Center upon your arrival to campus to obtain information, maps, event information and more.

Our Mission

In PCAL, we cultivate a community of intellectual curiosity, creative expression, and social engagement where all can flourish. We equip our students with the tools to succeed in a diverse and ever-changing world. Here, they discover how to make a meaningful living and how to build a meaningful life.

Our Vision

PCAL is a beacon of inclusive excellence that offers a welcoming small college experience together with the opportunities of a larger university, Creativity and innovation thrive here; we embrace the uplifting power of a liberal arts education, helping students to find their passions and to turn those passions into careers. Our distinctive general education program and diverse degrees foster meaningful connections between theory and practice, college and career. We teach our students to navigate complex issues with clarity, empathy, and resilience, and we charge them to become responsible citizens and stewards of their communities. PCAL is a catalyst for positive change in the commonwealth and beyond.

Affordability

WKU offers a world-class education and strives to make it an affordable experience, especially for first-generation college and low-income students. There are also a multitude of scholarships offered through the College Heights Foundation, which is generously supported by our enthusiastic alumni and local community organizations.

WKU Scholarships

PCAL Scholarships

Cost of Attendance

Student Financial Aid Info

The Potter College of Arts and Letters (PCAL) is committed to fostering intellectual curiosity, creative expression, and social engagement in an environment where all can thrive. We empower students to learn, grow, and lead by offering an innovative curriculum, collaborative learning experiences, and meaningful engagement through both lecture-based and experiential learning platforms.

Achieving these goals while remaining competitive in today’s higher education landscape presents financial challenges. Currently, costs exceeding instructional norms have been supported through various program and course-specific fees. However, the large number of these fees creates administrative complexities and results in inconsistent and unclear messaging regarding the cost of attendance for both incoming and current students.

To address this issue, PCAL will implement a unified college fee of $15.00 per credit hour for all undergraduate students, excluding those enrolled in dual credit courses. This streamlined fee structure will simplify billing processes while ensuring adequate resources for innovative technology, equipment, and experiential learning opportunities that enhance student success.

PCAL will allocate these funds through a non-personnel budget request process that aligns with the college’s standard Education & General (E&G) budget request process. The Dean, in collaboration with the Associate Deans and Budget Manager, will oversee the distribution of these funds to support initiatives that directly enhance student learning and engagement.

An internship can help you expand your knowledge and perspectives. Internship opportunities offer emerging professionals adaptable and transferable skills that will prepare you for meaningful work in the careers of today and the yet-to-be-discovered careers of tomorrow.

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With one of PCAL's Master programs, you'll gain the confidence to pursue your passion, go after a promotion, or switch careers. Let PCAL advisors and the Graduate School help navigate that next educational journey and connect you with engaged faculty to guide your path

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Handshake is the ACDC's online career management platform. Employers partner with us to post open positions through Handshake. Students and alumni use it to search for positions, post resumes, sign up for on-campus interviews, find out about job fairs and events, and network with employers.

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Alumni Career Placement Highlights