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Preparing the Next Generation of Business Professionals

Gordon Ford College of Business


Why Gordon Ford College of Business? Video Preview
Preparing the Next Generation of Business Professionals

The Gordon Ford College of Business (GFCB)  at Western Kentucky University (WKU) educates and empowers the next generation of business leaders through six academic departments offering high-quality undergraduate and graduate degree programs, as well as certificates and minors.

With a strong focus on student success, experiential learning, and career readiness, GFCB programs provide students with the skills, knowledge, and professional foundation needed to lead and adapt in today’s dynamic global business environment.

BUSINESS PROGRAM INFORMATION

 

Accounting, Bachelor of Science (602)


  • Undergraduate
  • Bachelor of Science
  • Business
  • Accounting

Overview

Why complete a degree in Accounting?

Accounting is the language of business — essential to every organization, from startups to global corporations, across industries like finance, healthcare, government, and technology. A WKU Accounting degree builds the technical competencies, critical thinking, communication skills, and data analytics proficiencies employers seek, while offering strong career flexibility in public accounting, corporate finance, auditing, and beyond. WKU Accounting graduates have one of the highest CPA Exam passage rates among Kentucky-area undergraduate programs, and students benefit from small upper-level class sizes, dedicated career coaching, and a Joint Undergraduate Master’s Program (JUMP) that allows completion of both a bachelor’s and the Master of Accountancy and Data Analysis (MADA) in as little as five years.

What is your path to a degree in Accounting at WKU?

The Accounting program requires 75 hours of professional and elective coursework, within the 120 hours required for a baccalaureate degree. Rather than a course-by-course list, the path is intentionally structured so each stage builds the skills students need for both certification and career.

Business Core (27 hours)

Before diving into specialized major coursework, students build fluency across the core functions of business — accounting, economics, finance, marketing, management, statistics, and analytics. This shared foundation, completed by every Gordon Ford College of Business major, ensures graduates don’t just understand their discipline in isolation; they understand how that work connects to strategy, operations, and decision-making across an organization. A culminating strategy course ties these functions together, asking students to think like leaders rather than specialists.

Career Preparation Curriculum (6 hours)

Technical skill alone doesn’t land a job or carry a career — employers consistently rank communication and professionalism alongside technical knowledge. This curriculum is designed to ensure students enter the workforce ready on day one: developing polished written and verbal communication, building a professional identity early in their academic career, and culminating in a senior-level assessment that confirms readiness for the profession.

Accounting Major Coursework (42 hours)

This is where students develop the depth of technical expertise that defines the profession — progressing from foundational financial accounting principles through increasingly advanced topics in financial reporting, cost and managerial accounting, information systems, taxation, and auditing. The sequence is deliberately layered: each course builds on the last, mirroring the way real-world accounting responsibilities grow in complexity. A set of advanced electives then allows students to deepen their expertise in the areas most relevant to their intended career path, whether that’s public accounting, corporate accounting, government, or data-driven analysis.

Program Concentrations

The Accounting major is a single, comprehensive track rather than a set of formal concentrations. Students tailor their final electives toward areas of interest, including:

  • Taxation
  • Auditing & Assurance
  • Data Analytics
  • Governmental & Not-for-Profit Accounting

Program Requirements (75 hours)

A baccalaureate degree requires a minimum of 120 unduplicated semester hours. More information can be found at www.wku.edu/registrar/degree_certification.php.

Students who began WKU in the Fall 2014 and thereafter should review the Colonnade requirements located at: https://www.wku.edu/colonnade/colonnaderequirements.php.

The undergraduate major in Accounting requires 75 hours of professional and elective courses and leads to a Bachelor of Science degree. No minor is required, although approved minors and certificates inside or outside the college are encouraged.

Business Core

Employers are seeking business graduates who 1) are well-prepared in their specific major, 2) possess foundational knowledge about other business disciplines, and 3) are career ready and professional. All majors in the GFCB complete courses specific for their selected major, a common set of business and career preparation courses (the business core), and MATH 123 (Mathematical Applications for Business).

Course List
Business Foundations Courses
MATH 123Mathematical Applications for Business *3
ACCT 110Accounting for Decision Makers3
ECON 202Principles of Economics (Micro)3
ECON 206Statistics3
FIN 330Principles of Finance3
BDAN 250Introduction to Analytics3
MGT 210Organization and Management3
MKT 220Basic Marketing Concepts3
MGT 498Strategy and Policy3
or ENT 496 Hilltopper Student Consulting Experience
Career Preparation Courses
BA 170Business Student Basics 11
or BA 175 University Experience-Business
or BA 220 Special Topics in Business Administration (Lower Division)
MGT 261Business Communication Fundamentals3
ACCT 399Career Readiness in Accounting1
ACCT 499Senior Assessment in Accounting1
Accounting Major (42 hrs)
ACCT 220Principles of Financial Accounting3
ACCT 300Intermediate Financial Accounting I3
ACCT 301Intermediate Financial Accounting II3
ACCT 303Intermediate Financial Accounting III3
ACCT 310Managerial Cost Accounting3
ACCT 311Managerial Cost Accounting II3
ACCT 312Accounting Information Systems3
ACCT 430Federal Income Taxation I3
ACCT 450Auditing and Assurance Services3
Select FOUR of the following courses:12
ACCT 401
Business Combinations and Related Topics
ACCT 410
Critical Thinking in Managerial Accounting
ACCT 412
Data Analysis for Accounting
ACCT 413
Accounting Analytics
ACCT 420
Governmental and Not for Profit Accounting
ACCT 431
Federal Income Taxation II
BDAN 430
Data Visualization
Select ONE of the following courses:3
ACCT 440
Business Law for the Accounting Professional
MGT 200
Legal Environment of Business
MGT 301
Business Law
Total Hours75
*

Or any calculus class, or math ACT score of at least 26, or math SAT score of at least 610.

1

BA175 is only for Business LLC students. BA220 is only for WKU students and transfer students who choose a business major as a sophomore or higher.

Pursuing a Second Degree in Accounting

Individuals who have already received a college degree have the opportunity of enrolling in WKU to pursue a degree in accounting.

Students with a first degree in the area of business should be able to complete the Bachelor of Science degree in accounting with approximately 40 additional hours. Those individuals without previous courses in business tend to need a higher number of hours to complete the second degree.

Second baccalaureate degree candidates are exempt from the Western Kentucky University Colonnade requirements. Accounting students must, however, complete the math requirement and an approved speech course, either in previous college work or as a part of the proposed course of study.

Only those accounting and professional business courses completed within five years of the time that the student enrolls for the second degree in accounting will be accepted. Because the business environment is ever changing, subject matter taken in courses completed several years ago is likely forgotten or not currently relevant.

The decision to accept coursework toward the second degree rests with the Department Chair of Accounting.

The prospective candidate for the second degree should contact the Department Chair of Accounting to schedule a meeting to evaluate their situation, to develop a program of study, and to obtain an estimate of the time necessary to complete the second degree in accounting.

Finish in Four Plans

Finish in Four

Students pursuing the Accounting JUMP Program will need to consult with their assigned Academic Advisor as the Finish in Four Plan will differ.  

First Year
FallHoursSpringHours
Colonnade: Arts & Humanities3Colonnade: Natural & Physical Sciences w/lab3-4
COMM 1453ECON 2023
MATH 1233ENG 1003
ACCT 1103BDAN 2503
BA 170, BA 175, or BA 2201ACCT 2203
Colonnade: Natural & Physical Sciences3 
 16 15-16
Second Year
FallHoursSpringHours
MGT 2613ENG 2003
HIST 101 or HIST 1023MKT 2203
ECON 2063MGT 2103
ACCT 3003ACCT 3013
ACCT 3103ACCT 3113
 ACCT 3991
 15 16
Third Year
FallHoursSpringHours
ACCT 3033ACCT 4303
ACCT 3123ENG 3003
Colonnade: Connections (Systems)3ACCT Elective (ACCT 401, 410, 412, 420; or BDAN 430)3
ACCT Elective3General Elective3
MGT 200, MGT 301, or ACCT 4403FIN 3303
 15 15
Fourth Year
FallHoursSpringHours
Colonnade: Connections (Social and Cultural)3Colonnade: Connections (Local to Global)3
ACCT Elective (ACCT 401, 410, 412, 420, 431; or BDAN 430)3MGT 498 or ENT 4963
ACCT Elective (ACCT 401, 410, 412, 420, 431; or BDAN 430 3ACCT 4503
General University Elective3General Elective3
General University Elective3ACCT 4991
 15 13
Total Hours 120-121

Business Data Analytics, Bachelor of Science (504)


  • Undergraduate
  • Bachelor of Science
  • Business
  • Analytics & Information Systems

Overview

Why complete a degree in Business Data Analytics?

As businesses generate more data than ever, the demand for graduates who can turn that data into insight keeps growing. The Business Data Analytics major gives students a solid business foundation combined with focused training in data acquisition, management, analysis, and visualization — preparing them to serve as the bridge between an organization’s technology and its decision-makers, in fields ranging from corporate analytics to healthcare to government.

What is your path to a degree in Business Data Analytics at WKU?

The Business Data Analytics program requires 66 hours of professional and elective coursework, within the 120 hours required for a baccalaureate degree. Rather than a course-by-course list, the path is intentionally structured so each stage builds the skills students need for both certification and career.

Business Core (27 hours)

Before diving into specialized major coursework, students build fluency across the core functions of business — accounting, economics, finance, marketing, management, statistics, and analytics. This shared foundation, completed by every Gordon Ford College of Business major, ensures graduates don’t just understand their discipline in isolation; they understand how that work connects to strategy, operations, and decision-making across an organization. A culminating strategy course ties these functions together, asking students to think like leaders rather than specialists.

Career Preparation Curriculum (6 hours)

Technical skill alone doesn’t land a job or carry a career — employers consistently rank communication and professionalism alongside technical knowledge. This curriculum is designed to ensure students enter the workforce ready on day one: developing polished written and verbal communication, building a professional identity early in their academic career, and culminating in a senior-level assessment that confirms readiness for the profession.

Core Business Data Analytics Coursework (24 hours)

This sequence is deliberately layered, moving students from basic data modeling and management into increasingly sophisticated predictive modeling and visualization — mirroring the way analytics responsibilities deepen over the course of a real career in the field.

Electives (9 hours)

Because data analytics skills apply across virtually every industry, this flexible elective block lets students aim their training toward a specific sector — healthcare, criminal justice, geographic information systems, or another field — turning a general analytics degree into a specialized one.

Program Concentrations

The Business Data Analytics major does not offer formal concentrations. Instead, its 9 hours of open electives let students customize the degree toward a specific industry or technical interest.

Program Requirements (66 hours)

A baccalaureate degree requires a minimum of 120 unduplicated semester hours. More information can be found at www.wku.edu/registrar/degree_certification.php.

Students who began WKU in the Fall 2014 and thereafter should review the Colonnade requirements located at: https://www.wku.edu/colonnade/colonnaderequirements.php.

Course List
Business Foundations
MATH 123Mathematical Applications for Business 13
ACCT 110Accounting for Decision Makers3
BDAN 250Introduction to Analytics3
ECON 202Principles of Economics (Micro)3
ECON 206Statistics3
FIN 330Principles of Finance3
MKT 220Basic Marketing Concepts3
MGT 210Organization and Management3
MGT 498Strategy and Policy3
or ENT 496 Hilltopper Student Consulting Experience
Career Preparation
BA 170Business Student Basics 21
or BA 175 University Experience-Business
or BA 220 Special Topics in Business Administration (Lower Division)
MGT 261Business Communication Fundamentals3
BDAN 399Career Readiness in Business Data Analytics1
BDAN 499Senior Assessment in Business Data Analytics1
Required for All Business Data Analytics Majors
MGT 200Legal Environment of Business3
BDAN 305Data Modeling and Analysis3
BDAN 310Business Data Analytics3
BDAN 330Structured Data Analysis3
BDAN 350Data Management3
BDAN 410DSS Analysis and Design3
BDAN 420Predictive Modeling3
BDAN 430Data Visualization3
Select 9 hours from the following:9
CIS 141
Analytics and Technology 3
ACCT 3@
ACCT 4@
BDAN 3@
BDAN 4@
ECON 3@
ECON 4@
ENT 3@
ENT 4@
FIN 3@
FIN 4@
MGT 3@
MGT 4@
MKT 3@
MKT 4@
COMM 345
Advanced Presentational Speaking
COMM 346
Persuasion
COMM 349
Small Group Communication
COMM 362
Organizational Communication
CRIM 232
Introduction to Law Enforcement
CRIM 330
Criminology
CRIM 332
Juvenile Delinquency
ENG 301
Argument and Analysis in Written Discourse
ENG 306
Business Writing
ENG 307
Technical Writing
ENG 401
Advanced Composition
ENG 415
Writing and Technology
GISC 316
Geographic Information Systems I
GISC 317
Geographic Information Systems II
GISC 417
GIS Analysis & Modeling
GISC 419
GIS Programming
HCA 340
Health Care Organization and Management
HCA 342
Human Resources Management for Healthcare Managers
HCA 343
Quality Management for Healthcare
HCA 344
Health Systems Management
HCA 346
Ambulatory Care Administration
HCA 442
Principles and Methods of Health Planning
HCA 445
Health Care Finance
HCA 446
Health Care Informatics
MIL 301
Army Training Management and Warfighting Functions
MIL 302
Applied Tactical Army Leadership
MIL 401
Professional Leadership Skills
Total Hours66
1

Or any calculus class, or math ACT score of at least 26, or math SAT score of at least 610

2

BA175 is only for Business LLC students. BA220 is only for transfer students and students who choose a business major as a sophomore or later.

3

CIS 141 is highly recommended for Business Data Analytics majors, especially those without training on Microsoft Office

Finish in Four Plans

Finish in Four Plan

Business Data Analytics

First Year
FallHoursSpringHours
Colonnade: Natural & Physical Sciences3Colonnade: Arts & Humanities3
ECON 2023COMM 1453
ENG 1003HIST 101 or HIST 1023
MATH 1233ACCT 1103
BDAN 2503ECON 2063
BA 170, BA 175, or BA 2201 
 16 15
Second Year
FallHoursSpringHours
ENG 2003BDAN 3103
Colonnade: Natural & Physical Sciences with lab3-4BDAN Elective3
MGT 2003MGT 2613
MGT 2103MKT 2203
BDAN 3053General Elective3
 15-16 15
Third Year
FallHoursSpringHours
CIS 205 (Colonnade: Connections (Local to Global))3Colonnade: Connections (Social & Cultural)3
ENG 3003BDAN 3503
BDAN 3303BDAN 4103
BDAN Elective3BDAN Elective3
FIN 3303General Elective3
BDAN 3991 
 16 15
Fourth Year
FallHoursSpringHours
Colonnade: Connections (Systems)3MGT 498 or ENT 4963
BDAN 4203BDAN 4303
General Elective3General Elective3
General Elective3General Elective3
General Elective3BDAN 4991
 15 13
Total Hours 120-121

Applied Data Analytics, Certificate (1734)


  • Undergraduate
  • Business
  • Analytics & Information Systems

Overview

The certificate of Applied Data Analytics exposes students to how data is acquired, how to frame an analytic problem, determine which methodologies to use to solve a problem, and to build deployable models.

Program Requirements (18 hours)

The 18 hour certificate is based on 15 hours of core courses and 3 hours of advisor-approved upper-division courses. The approved elective may be from the Gordon Ford College of Business or any other college.

Course List
ECON 206Statistics3
BDAN 250Introduction to Analytics 13
BDAN 305Data Modeling and Analysis 23
or FIN 389 Financial Analysis and Modeling
BDAN 310Business Data Analytics3
BDAN 330Structured Data Analysis 33
or BDAN 430 Data Visualization
Select 3 hours from the following or any data analytics course with department approval3
ACCT 312
Accounting Information Systems
ACCT 412
Data Analysis for Accounting
ECON 306
Statistical Analysis
ECON 307
Financial Data Modeling
ECON 465
Regression and Econometric Analysis
ECON 480
Economic Forecasting
ENT 496
Hilltopper Student Consulting Experience
FIN 389
Financial Analysis and Modeling
FIN 450
Financial Plan Development
MGT 313
Decision Modeling
MGT 314
Operations Management
MGT 383
Human Resource Information Systems
MKT 321
Consumer Behavior
MKT 421
Marketing Research
MKT 431
Advanced Social Media Marketing
Total Hours18
1

BDAN250 is required for all business majors.

2

Students pursuing the Business Finance Concentration may take FIN 389 (Financial Analysis and Modeling) instead of BDAN 305.

3

Students pursuing the Business Finance Concentration may take BDAN 430 (Data Visualization) instead of BDAN 330.  

Artificial Intelligence and Analytics (AIA) (1783)


  • Undergraduate
  • Business
  • Analytics & Information Systems

Overview

The 12-hour Artificial Intelligence and Analytics certificate, designed for all WKU students, introduces key concepts in AI fundamentals, machine learning, applied data analysis, visualization, and AI ethics. This certificate provides any WKU major with a valuable edge in today’s diverse job market.

Program Requirements (12 hours)

Course List
BDAN 250Introduction to Analytics3
BDAN 305Data Modeling and Analysis3
CIS 320Personal Technologies with Artificial Intelligence3
CIS 321Emerging Technologies with Artificial Intelligence3
Total Hours12

 

Economics, Bachelor of Arts (638)


  • Undergraduate
  • AB
  • Business
  • Economics

Overview

Why complete a degree in Economics?

Economics is the study of how people, businesses, and governments make decisions in the face of scarce resources — from money and time to natural resources and public services. The B.A. in Economics is WKU’s most flexible economics path: it pairs core economic theory and data analysis skills with the freedom to add a second major or minor in nearly any field, letting students build a customized, highly marketable combination of skills. Graduates pursue careers in finance, banking, insurance, government, research, and law, and the Joint Undergraduate Master’s Program (JUMP) lets students begin work toward a Master of Arts in Applied Economics while still completing their bachelor’s degree.

What is your path to a degree in Economics at WKU?

The Economics program requires 35 hours of professional and elective coursework, within the 120 hours required for a baccalaureate degree, plus completion of a second major or minor. Rather than a course-by-course list, the path is intentionally structured so each stage builds the skills students need for both certification and career.

Foundational & Theory Courses

Before students can analyze real-world problems, they need a rigorous grounding in how markets, firms, and policy behave. These courses build the conceptual toolkit — supply and demand, optimization, macroeconomic forces — that underlies every other course in the major and every economics-related career path.

Quantitative & Data Courses

Modern economics is a data-driven discipline. These courses build the statistical fluency and econometric modeling skills that let graduates turn raw data into evidence-based conclusions — a skill set in high demand across finance, government, and research roles.

Career & Capstone Courses

A degree means little without the professional polish to use it. These culminating courses connect classroom learning to real career paths, ensuring students leave WKU not just knowledgeable but workforce ready.

Economics Electives (12 hours)

Because economics touches nearly every part of society, electives let students aim their analytical training toward the specific industries or issues that interest them most, sharpening their degree into a tool suited to their own career goals.

Program Concentrations

The B.A. in Economics does not offer formal concentrations. Its flexibility comes instead from the required second major or minor, which lets students combine economic analysis with virtually any other discipline at WKU.

Program Requirements (35 hours)

A baccalaureate degree requires a minimum of 120 unduplicated semester hours. More information can be found at www.wku.edu/registrar/degree_certification.php.

Students who began WKU in the Fall 2014 and thereafter should review the Colonnade requirements located at: https://www.wku.edu/colonnade/colonnaderequirements.php.

The major in Economics requires 120 credit hours of coursework with 35 hours in Economics and leads to a Bachelor of Arts degree. The program requires completion of a second major or a minor.

Course List
Required Economics Courses
ECON 202Principles of Economics (Micro)3
ECON 203Principles of Economics (Macro)3
ECON 206Statistics3
ECON 302Microeconomic Theory3
ECON 303Macroeconomic Theory3
ECON 306Statistical Analysis3
or ECON 307 Financial Data Modeling
ECON 399Career Readiness in Economics1
ECON 465Regression and Econometric Analysis3
ECON 499Senior Assessment1
Additional Courses
Select 12 hours from the following, excluding ECON 306, 307, and 497: 1, 212
ECON 3@
ECON 4@
Total Hours35
1

Some upper-level ECON electives may satisfy Colonnade Connections requirements: ECON 375 is in the Social and Cultural category, and ECON 385 and ECON 430 are in the Local to Global category. Note, only one of these courses can be used to satisfy the Connections requirement - the rest must be taken from other disciplines.

2

ECON 307 is an alternative for ECON 306 in the required courses, so it cannot be taken as an elective. ECON 306 may not be applied to electives. ECON 497 is reserved for Mathematical Economics majors.

Finish in Four Plans

Finish in Four Plan

First Year
FallHoursSpringHours
Colonnade: Natural & Physical Sciences w/o lab3Colonnade: Arts & Humanities3
ECON 202 (Colonnade Explorations - Social and Behavioral Sciences)3COMM 1453
ENG 1003HIST 101 or HIST 1023
MATH 123, MATH 136, or MATH 1373ECON 2033
General Elective3ECON 2063
 15 15
Second Year
FallHoursSpringHours
ENG 200 (or another approved Colonnade Foundations - Literary Studies course)3ECON 3033
Colonnade: Natural & Physical Sciences w/ lab3ECON Elective3
ECON 3023General Elective3
ECON Elective3General Elective3
General Elective3General Elective3
 15 15
Third Year
FallHoursSpringHours
Colonnade: Connections (Systems)3Colonnade: Connections (Social & Cultural)3
ENG 3003ECON Elective3
ECON 306 or ECON 3073General Elective3
ECON Elective3General Elective3
General Elective3General Elective3
 ECON 3991
 15 16
Fourth Year
FallHoursSpringHours
Colonnade: Connections (Local to Global)3General Elective3
ECON 46513General Elective3
General Elective3General Elective3
General Elective3General Elective3
General Elective3General Elective1
 ECON 4991
 15 14
Total Hours 120
1

It is recommended that ECON 465 should be taken during the second to last semester as it will help student prepare for the Senior Seminar. ECON 465 should not be taken concurrently with ECON 499.

 

Business Economics, Bachelor of Science (724)


  • Undergraduate
  • Bachelor of Science
  • Business
  • Economics

Overview

Why complete a degree in Business Economics?

Business Economics combines the analytical rigor of economic theory with hands-on training across accounting, finance, business data analytics, management, and marketing — giving graduates both the “economic way of thinking” and the practical business skills employers want. It is an ideal path for students who want the depth of an economics major without pursuing a second major, opening doors to careers as financial analysts, bank examiners, business consultants, policy analysts, and more.

What is your path to a degree in Business Economics at WKU?

The Business Economics program requires 72 hours of professional and elective coursework, within the 120 hours required for a baccalaureate degree. Rather than a course-by-course list, the path is intentionally structured so each stage builds the skills students need for both certification and career.

Business Core (27 hours)

Before diving into specialized major coursework, students build fluency across the core functions of business — accounting, economics, finance, marketing, management, statistics, and analytics. This shared foundation, completed by every Gordon Ford College of Business major, ensures graduates don’t just understand their discipline in isolation; they understand how that work connects to strategy, operations, and decision-making across an organization. A culminating strategy course ties these functions together, asking students to think like leaders rather than specialists.

Career Preparation Curriculum (6 hours)

Technical skill alone doesn’t land a job or carry a career — employers consistently rank communication and professionalism alongside technical knowledge. This curriculum is designed to ensure students enter the workforce ready on day one: developing polished written and verbal communication, building a professional identity early in their academic career, and culminating in a senior-level assessment that confirms readiness for the profession.

Economics Coursework (21 hours)

This is where the analytical depth of the major is built — progressing from macro and micro theory into applied statistical and econometric methods, and finishing with managerial economics, which directly applies economic reasoning to business decision-making.

Electives (18 hours)

The combination of economics and business electives lets each student aim their training toward a specific path, whether that’s finance, data analytics, entrepreneurship, or another business discipline — turning a broad foundation into a personalized career pipeline.

Program Concentrations

The Business Economics major does not offer formal concentrations, but its 18 hours of electives give students substantial room to focus their coursework, often paired with a minor or certificate in data analytics, entrepreneurship, or sales.

Program Requirements (72 hours)

A baccalaureate degree requires a minimum of 120 unduplicated semester hours. More information can be found at www.wku.edu/registrar/degree_certification.php.

Students who began WKU in the Fall 2014 and thereafter should review the Colonnade requirements located at: https://www.wku.edu/colonnade/colonnaderequirements.php.

The Business Economics major does not require an additional minor or major, but the structure of the program leaves enough room for students to complete a minor or certificate, especially if that minor or certificate is in the Gordon Ford College of Business. 

Course List
Business Foundations Courses
MATH 123Mathematical Applications for Business *3
ACCT 110Accounting for Decision Makers3
ECON 202Principles of Economics (Micro)3
ECON 206Statistics3
MGT 210Organization and Management3
MKT 220Basic Marketing Concepts3
BDAN 250Introduction to Analytics3
FIN 330Principles of Finance3
MGT 498Strategy and Policy3
or ENT 496 Hilltopper Student Consulting Experience
Career Preparation Courses
BA 170Business Student Basics 11
or BA 175 University Experience-Business
or BA 220 Special Topics in Business Administration (Lower Division)
MGT 261Business Communication Fundamentals3
ECON 399Career Readiness in Economics1
ECON 499Senior Assessment1
Economics Courses
ECON 203Principles of Economics (Macro)3
ECON 302Microeconomic Theory3
ECON 303Macroeconomic Theory3
ECON 306Statistical Analysis3
or ECON 307 Financial Data Modeling
ECON 375Moral Issues of Capitalism 23
or ECON 390 Economics, Law, and Public Choice
or ECON 434 The Economics of Poverty and Discrimination
ECON 414Managerial Economics3
ECON 465Regression and Econometric Analysis3
Economics Electives
Select 12 hours from the following: 212
ECON 3@
ECON 4@
Business Electives
Select 6 hours from the following:6
ACCT 220
Principles of Financial Accounting
ACCT 3@
ACCT 4@
BDAN 3@
BDAN 4@
ECON 3@
ECON 4@
ENT 3@
ENT 4@
FIN 3@
FIN 4@
MGT 3@
MGT 4@
MKT 3@
MKT 4@
Total Hours72
*

Or any calculus class, or math ACT score of at least 26, or math SAT score of at least 610.

1

BA175 (1 hour) is only for Business LLC students. BA220 (3 hours) is only for WKU students and transfer students who choose a business major as a sophomore or higher.

2

Some upper-level electives may satisfy Colonnade Connections requirements: ECON 375 is in the Social and Cultural category, and ECON 385 and ECON 430 are in the Local to Global category. Note, only one of these courses can be used to satisfy the Connections requirement - the rest must be taken from other disciplines. 

Finish in Four Plans

Finish in Four Plan

First Year
FallHoursSpringHours
Colonnade: Natural & Physical Sciences3Colonnade: Arts & Humanities3
ECON 202 (Colonnade Explorations - Social and Behavioral Sciences)3COMM 1453
ENG 1003HIST 101 or HIST 1023
MATH 1233ECON 2033
BDAN 2503ECON 2063
BA 170, BA 175, or BA 2201 
 16 15
Second Year
FallHoursSpringHours
ENG 200 (or another approved Colonnade Foundations - Literary Studies course)3MGT 2613
Colonnade: Natural & Physical Sciences with lab3-4MKT 2203
MGT 2103ACCT 1103
MGT 2003ECON 3033
ECON 3023ECON Elective3
 15-16 15
Third Year
FallHoursSpringHours
Colonnade: Connections (Systems)3Colonnade: Connections (Social & Cultural)3
ENG 3003ECON 375, ECON 390, or ECON 4343
FIN 3303ECON Elective3
ECON 306 or ECON 3073Business Elective3
ECON Elective3General Elective3
 ECON 3991
 15 16
Fourth Year
FallHoursSpringHours
Colonnade: Connections (Local to Global)3MGT 498 or ENT 4963
ECON 4143ECON 4653
Business Elective3General Elective3
ECON Elective3General Elective3
ECON Elective3ECON 4991
 15 13
Total Hours 120-121
1

Mathematical Economics, Bachelor of Science (731)


  • Undergraduate
  • Bachelor of Science
  • Business
  • Economics

Overview

Why complete a degree in Mathematical Economics?

The B.S. in Mathematical Economics is built for students aiming at a graduate degree in economics or a highly quantitative, analytical career such as actuarial science. By combining rigorous mathematics — calculus, linear algebra, differential equations — with economic theory, this program prepares graduates for some of the most data-intensive roles in business, government, and finance. International students completing this program may also qualify for the STEM OPT visa extension.

What is your path to a degree in Mathematical Economics at WKU?

The Mathematical Economics program requires 50–65 hours of professional and elective coursework, within the 120 hours required for a baccalaureate degree. Rather than a course-by-course list, the path is intentionally structured so each stage builds the skills students need for both certification and career.

Core Courses (34 hours)

Graduate-level economics and many quantitative careers demand a level of mathematical sophistication beyond a typical business degree. This core builds that foundation — calculus, linear algebra, and rigorous economic theory — so students are prepared for the technical demands of advanced study or highly analytical roles from day one of their upper-division coursework.

Program Concentrations

Students will choose one of the following concentrations based on their interests and career goals.

  • General Concentration (16 hours)

Students aiming at a Ph.D. or a heavily quantitative career need depth beyond the core. This concentration adds advanced mathematics and applied economics coursework that mirrors the rigor of graduate programs, while still closing with career-readiness training for those entering the workforce directly.

  • Actuarial Science Concentration (30–31 hours)

Becoming an actuary requires passing a demanding series of professional exams. This concentration is purpose-built around that path — sequencing probability, finance, and actuarial mathematics courses so that, by graduation, students have covered the material tested on the first two actuarial exams and earned the VEE credits required by the Society of Actuaries.

Concentrations

  • General Mathematical Economics (MEGM)
  • Actuarial Science (MEAS)

Program Requirements (50-65 hours)

A baccalaureate degree requires a minimum of 120 unduplicated semester hours. More information can be found at www.wku.edu/registrar/degree_certification.php.

Students who began WKU in the Fall 2014 and thereafter should review the Colonnade requirements located at: https://www.wku.edu/colonnade/colonnaderequirements.php.

The major in Mathematical Economics requires a total of 120 credit hours with a core of 18 hours in economics, 15 hours in mathematics, and 1 hour of an interdisciplinary seminar course. The concentration in general mathematical economics requires an additional 9 hours in economics, 6 hours in mathematics, and 1 hour in a career readiness course. The concentration in actuarial science requires an additional 3 hours in economics, 9 hours in mathematics, 12 hours in finance, 3-4 hours in computer science, and 3 hours in actuarial science. 

The program of study does not require completion of a second major or minor.

Course List
Core Courses
ECON 202Principles of Economics (Micro)3
ECON 203Principles of Economics (Macro)3
ECON 206Statistics3
or STAT 301 Introductory Probability and Applied Statistics
ECON 302Microeconomic Theory3
ECON 303Macroeconomic Theory3
Select one of the following:3
ECON 465
Regression and Econometric Analysis
ECON 480
Economic Forecasting
STAT 401
Regression Analysis
MATH 136Calculus I4
MATH 137Calculus II4
MATH 237Multivariable Calculus4
MATH 306Applied and Computational Linear Algebra 13
or MATH 307 Introduction to Linear Algebra
ECON 497Senior Seminar in Mathematical Economics1
Total Hours34
1

Students who plan to pursue a PhD in Economics should take MATH 307.

Additionally, majors must choose a concentration in either General Mathematical Economics or Actuarial Science. 

General Mathematical Economics Concentration

Course List
ECON 306Statistical Analysis3
or ECON 307 Financial Data Modeling
ECON 464Introduction to Mathematical Economics3
Select 3 hours of 300- and 400-level economics electives3
MATH 331Differential Equations3
or MATH 310 Introduction to Discrete Mathematics
Select one of the following:3
MATH 331
Differential Equations
MATH 310
Introduction to Discrete Mathematics
MATH 305
Introduction to Mathematical Modeling
MATH 382
Probability and Statistics I
MATH 435
Partial Differential Equations
MATH 405
Numerical Analysis
ECON 399Career Readiness in Economics1
Total Hours16

Actuarial Science Concentration

Course List
ECON 307Financial Data Modeling3
MATH 310Introduction to Discrete Mathematics3
ACTU 382Probability and Statistics I3
ACTU 482Probability and Statistics II3
FIN 330Principles of Finance3
FIN 332Investment Theory3
FIN 350Risk Management and Insurance3
FIN 437Corporate Asset Management3
CS 170Problem Solving and Programming3-4
or CS 180 Computer Science I
or STAT 330 Introduction to Statistical Software
ACTU 301Financial Mathematics for Actuarial Science3
Total Hours30-31

Finish in Four Plans

Actuarial Science Concentration

First Year
FallHoursSpringHours
BA 1701COMM 1453
ENG 1003MATH 1374
MATH 1364ECON 2023
Colonnade - Arts & Humanities3HIST 101 or HIST 1023
General University Elective3Colonnade - Natural & Physical Sciences w/ lab3
 14 16
Second Year
FallHoursSpringHours
ECON 2033CS 170, CS 180, or STAT 330 (STAT 330 is recommended.)3-4
ACCT 110 (Pre-requisite for FIN 330)3FIN 3303
MATH 306 or MATH 30713ECON 206 or STAT 3013
MATH 3103MATH 2374
Colonnade - Literary Studies3Colonnade - Natural & Physical Sciences3
 15 16-17
Third Year
FallHoursSpringHours
ECON 3023ECON 3033
ECON 3073FIN 3323
ACTU 3823FIN 3503
ACTU 3013ACTU 4823
Colonnade - Connections Social & Cultural or Local to Global or Systems3Colonnade - Writing in the Disciplines3
 15 15
Fourth Year
FallHoursSpringHours
ECON 465, STAT 401, or ECON 48023ECON 4971
FIN 4373Colonnade - Connections Social & Cultural or Local to Global or Systems3
FIN 43833General University Elective3
Colonnade - Connections Social & Cultural or Local to Global or Systems3General University Elective3
General University Elective3General University Upper-Division Elective3
 General University Elective1
 15 14
Total Hours 120-121
1

Students who plan to pursue a PhD in Economics should take MATH 307.

2

It is recommended that ECON 465 should be taken during the second to last semester as it will help student prepare for the Senior Seminar. ECON 465 should not be taken concurrently with ECON 497

3

ECON 480 and FIN 438 are not required for the degree. However, FIN 438 can used toward a VEE credit, and ECON 480 will help students prepare for actuarial exams. 

General Concentration

First Year
FallHoursSpringHours
BA 1753COMM 1453
ECON 2023HIST 101 or HIST 1023
ENG 1003MATH 1374
MATH 1364Colonnade - Arts & Humanities3
Colonnade - Natural Sciences w/ lab3Colonnade - Literary Studies3
 16 16
Second Year
FallHoursSpringHours
MATH 306 or MATH 30713CS 170 or CS 1803-4
ECON 2033ECON 206 or STAT 3013
MATH 310 or MATH 3313MATH 2374
Colonnade - Natural & Physical Sciences w/ no lab3Colonnade - Social & Cultural or Local to Global or Systems3
Colonnade - Connections Social & Cultural or Local to Global or Systems3General Elective3
 15 16-17
Third Year
FallHoursSpringHours
ECON 3023ECON 3033
ECON 3063ECON 465, ECON 480, or STAT 4013
General upper-division Elective3Colonnade - Writing in the Disciplines3
General Elective3Colonnade - Connections Social & Cultural or Local to Global or Systems3
MATH 305, MATH 310, or MATH 3313General Elective3
 15 15
Fourth Year
FallHoursSpringHours
ECON 4643ECON 4971
ECON 46523General upper-division Elective3
General upper-division Elective3General upper-division Elective3
General upper-division Elective3General Elective3
General Elective3General Elective2
 15 12
Total Hours 120-121
1

Students who plan to pursue a PhD in Economics should take MATH 307.

2

It is recommended that ECON 465 should be taken during the second to last semester as it will help student prepare for the Senior Seminar. ECON 465 should not be taken concurrently with ECON 497.

Economics, Minor (356)


  • Undergraduate
  • Business
  • Economics

Program Requirements (21 hours)

The minor in Economics requires 21 semester hours.  To earn the minor, students must complete 15 hours of core courses consisting of 200- and 300-level ECON courses shown below and 6 hours of upper-level ECON electives.

Course List
ECON 202Principles of Economics (Micro)3
ECON 203Principles of Economics (Macro)3
ECON 206Statistics3
ECON 302Microeconomic Theory3
ECON 303Macroeconomic Theory3
Select 6 hours of other 300 and 400-level Economics courses6
Total Hours21

All minors must also complete MATH 123 or any calculus class or have a Math ACT of at least 26 or a Math SAT of at least 610.

Economic Data Analytics, Certificate (1785)


  • Undergraduate
  • Business
  • Economics

Overview

This undergraduate certificate will help prepare professionals for jobs in both public and private sector. Students will demonstrate advanced knowledge in quantitative economics disciplines including applied economic statistics, econometrics, time series analysis, and forecasting, as well as data management skills.

Program Requirements (18 hours)

Course List
ECON 206Statistics3
ECON 306Statistical Analysis3
or ECON 307 Financial Data Modeling
or BDAN 310 Business Data Analytics
or STAT 330 Introduction to Statistical Software
ECON 465Regression and Econometric Analysis3
ECON 480Economic Forecasting3
ECON 486Applied Statistical Methods in Economics3
ECON 487Data Methods in Economics3
Total Hours18

 

Finance, Bachelor of Science (664)


  • Undergraduate
  • Bachelor of Science
  • Business
  • Finance

Overview

Why complete a degree in Finance?

Finance has become the universal language of commerce — the discipline behind asset management, banking, treasury operations, and international markets. WKU’s Finance program gives students both the technical and analytical foundation to succeed in a fast-paced global marketplace, with distinctions that set it apart: the Cerity Partners Personal Financial Planning concentration is one of only three CFP Board–registered programs in Kentucky, and the student-managed Finance Group portfolio (part of the TVA Investment Challenge) has grown to roughly $500,000 in value.

What is your path to a degree in Finance at WKU?

The Finance program requires 78–88 hours of professional and elective coursework, within the 120 hours required for a baccalaureate degree. Rather than a course-by-course list, the path is intentionally structured so each stage builds the skills students need for both certification and career.

Business Core (27 hours)

Before diving into specialized major coursework, students build fluency across the core functions of business — accounting, economics, finance, marketing, management, statistics, and analytics. This shared foundation, completed by every Gordon Ford College of Business major, ensures graduates don’t just understand their discipline in isolation; they understand how that work connects to strategy, operations, and decision-making across an organization. A culminating strategy course ties these functions together, asking students to think like leaders rather than specialists.

Career Preparation Curriculum (6 hours)

Technical skill alone doesn’t land a job or carry a career — employers consistently rank communication and professionalism alongside technical knowledge. This curriculum is designed to ensure students enter the workforce ready on day one: developing polished written and verbal communication, building a professional identity early in their academic career, and culminating in a senior-level assessment that confirms readiness for the profession.

Finance Major Required Courses (24 hours)

This is the technical backbone of the degree, sequencing from financial accounting and modeling into investment theory and corporate asset and funds management. Every Finance graduate, regardless of concentration, leaves with this common core of analytical and decision-making skills.

Concentration Coursework (15–31 hours)

Finance touches dramatically different careers — from portfolio management to commercial banking to personal financial planning — and a one-size-fits-all curriculum can’t prepare students equally well for all of them. The concentration structure lets students specialize in the specific skills and licensing preparation their target career demands.

Concentrations

  • Business Finance — General
  • Business Finance — Investment
  • Business Finance — Analyst (also completes the Applied Data Analytics Certificate)
  • Business Finance — Financial Services
  • Personal Financial Planning (CFP Board-registered program)

Concentrations

  • Personal Finance Planning (FNPP)
  • Business Finance Concentrations
    • Business Finance - General (FNBF)
    • Business Finance - Investment (FNIN)
    • Business Finance - Analyst (FNAN)
    • Business Finance - Banking, Insurance, and Real Estate (FNBI)

Students majoring in a program in this department may refer to the Gordon Ford College of Business introductory section for sample course schedules for the freshman and sophomore years.

When planning a program of study in this department, each student should be aware of the University’s academic requirements and regulations contained in this catalog in the chapter “Academic Information.” Specific attention should be given to the subsections in the chapter entitled (a) Academic Programs, (b) Colonnade Requirements, and (c) Academic Requirements and Regulations. Students should be aware that some academic programs may require additional scholastic regulations and standards not specified in the catalog. To obtain a copy of these regulations, students should contact the department chair.

The undergraduate finance program offers five areas of concentration within the major:

  • Personal Financial Planning
  • Business Finance Concentrations:
    • Business Finance - General
    • Business Finance - Investment
    • Business Finance - Analyst
    • Business Finance - Banking, Insurance, and Real Estate

Finance majors must earn a minimum grade point average of 2.0 in 300 and 400 level finance courses. In addition, finance majors must earn a “C” or better in FIN 330 and FIN 332

Program Requirements (78/88 hours)

A baccalaureate degree requires a minimum of 120 unduplicated semester hours. More information can be found at www.wku.edu/registrar/degree_certification.php.

Students who began WKU in the Fall 2014 and thereafter should review the Colonnade requirements located at: https://www.wku.edu/colonnade/colonnaderequirements.php.

Business Core

Employers are seeking business graduates who 1) are well-prepared in their specific major, 2) possess foundational knowledge about other business disciplines, and 3) are career ready and professional. All majors in the Gordon Ford College of Business complete MATH 123 (Mathematical Applications for Business) and a common set of business and career preparation courses (the business core) in addition to the courses specific for their selected major. 

Course List
Business Foundations Courses
MATH 123Mathematical Applications for Business *3
ACCT 110Accounting for Decision Makers3
BDAN 250Introduction to Analytics3
ECON 206Statistics3
ECON 202Principles of Economics (Micro)3
FIN 330Principles of Finance3
MGT 210Organization and Management3
MKT 220Basic Marketing Concepts3
MGT 498Strategy and Policy3
or ENT 496 Hilltopper Student Consulting Experience
Career Preparation Courses
BA 170Business Student Basics 11
or BA 175 University Experience-Business
or BA 220 Special Topics in Business Administration (Lower Division)
MGT 261Business Communication Fundamentals3
FIN 399Career Readiness in Finance1
FIN 499Senior Assessment in Finance1
Total Hours 33
*

Or any calculus class, or math ACT score of at least 26, or math SAT score of at least 610.

1

BA 175 is only for Business LLC students. BA 220 is only for WKU students and transfer students who choose a business major as a sophomore or higher.

All Finance Majors

All Finance majors will complete the following courses regardless of concentration. All majors must earn a C or better in FIN 330 and FIN 332 and must have a cumulative GPA of 2.0 or better in all finance classes.

Course List
Finance Major Required Courses
ACCT 220Principles of Financial Accounting3
ECON 307Financial Data Modeling3
FIN 161Personal Finance3
FIN 332Investment Theory3
FIN 389Financial Analysis and Modeling3
FIN 433Financial Markets and Institutions3
FIN 437Corporate Asset Management3
FIN 438Corporate Funds Management3
Total Hours24

Business Finance Concentrations (78 hours)

All four Business Finance Concentrations require 78 hours of professional and elective courses and lead to a Bachelor of Science degree. No minor or second major is required or prohibited. Business Finance has four concentrations:

1. Investment

2. Analyst

3. Financial Services

4. General Business Finance

All Business Finance Majors must complete the following courses

Course List
Common Courses for all Business Finance Majors
FIN 436International Financial Management3
Select 3 hours of Upper-Level Business Electives, including prefixes ACCT, BDAN, CIS, ECON, ENT, FIN, MGT, and MKT 3
Total Hours6

Investment Concentration

The Investment concentration focuses on the proper use of investment instruments, how markets works, proper portfolio construction and the allocation of resources to meet financial goals. Students are exposed to both theoretical concepts and applied investments.  

Career paths for students include financial analyst, investment consultant, portfolio manager, private wealth manager, stockbroker, and risk manager. Potential employers include investment firms, investment banks, insurance companies, mutual funds, hedge funds, pension funds, securities firms, private equity groups, venture capital firms, and government agencies.

Course List
Investment Required Courses
FIN 331Applied Investments3
FIN 419Behavioral Finance and Investing1.5
FIN 439Security Analysis and Portfolio Management3
FIN 449Practicum in Portfolio Management3
Upper-Level Finance Electives4.5
Total Hours15

Analyst Concentration

The Analyst Concentration is designed to develop financial and data analysis skills necessary to support various analyst roles including financial analyst, risk analyst, valuation analyst, and investment analyst. Analyst jobs typically involve a great deal of data analytics and the use of financial technology (a fast-growing area in finance). The role of an analyst is often both analytical and client-facing. The Analyst Concentration focuses on skills for gathering and parsing financial data, analyzing and interpreting financial statements, evaluating a company's performance, and communicating findings.

Students in the Analyst Concentration can expect to have a range of job functions and career path possibilities across multiple industries from which to choose upon graduation.

The Analyst Concentration also completes the requirements for a Certificate in Applied Data Analytics. Note: Students must apply for the certificate after completing requirements.

Course List
Analyst Required Courses
BDAN 310Business Data Analytics3
BDAN 330Structured Data Analysis3
or BDAN 430 Data Visualization
Upper-Level Finance Electives6
Select one of the following:
FIN 439Security Analysis and Portfolio Management3
or FIN 449 Practicum in Portfolio Management
Total Hours15

Banking, Insurance, and Real Estate Concentration

The Financial Services Concentration provides students with analytical and problem-solving skills to prepare students for careers in the financial services industry. The financial services industry is made up of companies dealing specifically with the management of money. Banks, and other depository institutions, insurance companies, finance companies, and mortgage lending companies are examples of businesses in the financial services industry. 

Possible careers for Financial Services graduates include bank examiner, credit analyst, insurance adjuster, insurance agent, depository institution management, and underwriter.

Course List
Banking, Insurance, and Real Estate Required Courses
FIN 350Risk Management and Insurance3
FIN 405Legal and Regulatory Aspects of Personal Financial Planning1.5
FIN 419Behavioral Finance and Investing1.5
FIN 435Commercial Bank Management3
MKT 325Personal Selling3
Upper-Level Finance Elective3
Total Hours15

General Business Finance Concentration

Course List
General Business Finance Required Courses
Upper-Level Finance Electives12
Choose one of the following:
FIN 439Security Analysis and Portfolio Management3
or FIN 449 Practicum in Portfolio Management
Total Hours15

Personal Financial Planning Concentration

The Personal Financial Planning concentration requires 87-88 hours of professional and elective courses and leads to a Bachelor of Science degree. The personal financial planning concentration deals with the process of developing comprehensive financial plans for individuals. Financial planners help individuals determine financial goals and objectives and the best strategies for obtaining these goals. The rapid growth of multi-income families in the U.S. has placed more and more people in a position of need to apply sophisticated financial planning techniques to their personal economic affairs. As a result, one of the fastest growing career paths in the financial services industry is financial planning, and the Certified Financial PlannerTM (CFP) ® designation has become the most widely recognized financial planning credential among consumers.

The Personal Financial Planning concentration is registered with the Certified Financial Planner Board of Standards in Washington D.C. We are one of only three registered universities in the state of Kentucky! This registration confers a special advantage on our graduates. Upon completion of our CFP® board certified program, students are allowed to sit for the CFP® Certification Examination.

Western Kentucky University does not certify individuals to use the CFP®, Certified Financial PlannerTM, and CFP® (with flame logo) certification marks. The CFP certification is granted only by the Certified Financial Planner Board of Standards to those persons who, in addition to completing an educational requirement such as this CFP Board-Registered Program, have met its ethics, experience, and examination requirements.

The Certified Financial Planner Board of Standards Inc. owns the marks CFP®, Certified Financial PlannerTM, and CFP® (with flame logo) which it awards to individuals who successfully complete initial and ongoing certification requirements.

Course List
Personal Financial Planning Concentration Required Courses
FIN 331Applied Investments3
FIN 333Advanced Topics in PFP3
FIN 350Risk Management and Insurance3
FIN 405Legal and Regulatory Aspects of Personal Financial Planning1.5
FIN 419Behavioral Finance and Investing1.5
FIN 444Retirement Planning3
FIN 445Estate Planning3
FIN 450Financial Plan Development3
FIN 439Security Analysis and Portfolio Management3
or FIN 449 Practicum in Portfolio Management
Upper-Level Finance Elective3
Choose 3 hours from the following:3
BDAN 310
Business Data Analytics
BDAN 430
Data Visualization
FIN 435
Commercial Bank Management
FIN 436
International Financial Management
FIN 449
Practicum in Portfolio Management
MKT 325
Personal Selling
Total Hours30

Finish in Four Plans

Finance majors must earn a minimum grade point average of 2.0 in 300 and 400 level finance courses. In addition, finance majors must earn a “C” or better in FIN 330 and FIN 332.

Business Finance Concentrations

Investment Concentration 

First Year
FallHoursSpringHours
Colonnade: Arts & Humanities3Colonnade: Natural & Physical Sciences3
COMM 145 (F-OC)3ECON 2023
MATH 123 (F-QR)3ENG 1003
ACCT 1103BDAN 2503
Colonnade: Natural & Physical Sciences w/lab3-4FIN 1613
BA 170, BA 175, or BA 2201 
 16-17 15
Second Year
FallHoursSpringHours
MGT 2613ENG 2003
HIST 101 or HIST 1023MKT 2203
MGT 2103FIN 3303
ECON 2063ECON 3073
ACCT 2203Colonnade: Connections (Systems)13
 FIN 3991
 15 16
Third Year
FallHoursSpringHours
FIN 3323FIN 4051.5
Business Elective3ENG 3003
FIN 3313FIN 4191.5
FIN 3893FIN 4363
Finance Elective3FIN 4393
 General Elective3
 15 15
Fourth Year
FallHoursSpringHours
Colonnade: Connections (Social & Cultural)3Colonnade: Connections (Local to Global)3
FIN 4383MGT 498 or ENT 4963
FIN 449 (by application only)3FIN 4333
FIN 4373General Elective3
General Elective3FIN 4991
 15 13
Total Hours 120-121

Analyst Concentration

First Year
FallHoursSpringHours
Colonnade: Arts & Humanities3Colonnade: Natural & Physical Sciences3
COMM 145 (F-OC)3ECON 2023
MATH 123 (F-QR)3ENG 1003
ACCT 1103BDAN 2503
Colonnade: Natural & Physical Sciences w/lab3FIN 1613
BA 170, BA 175, or BA 2201 
 16 15
Second Year
FallHoursSpringHours
MGT 2613ENG 2003
HIST 101 or HIST 1023MKT 2203
MGT 2103FIN 3303
ECON 2063ECON 3073
ACCT 2203BDAN 3103
 FIN 3991
 15 16
Third Year
FallHoursSpringHours
FIN 3323Colonnade: Connections (Systems)3
FIN 3893ENG 3003
BDAN 330 or BDAN 4303FIN 439 or FIN 4493
Business Elective3FIN 4363
Finance Elective3Finance Elective3
 15 15
Fourth Year
FallHoursSpringHours
Colonnade: Connections (Social & Cultural)3Colonnade: Connections (Local to Global)3
FIN 4373MGT 4983
FIN 4383FIN 4333
General Elective3General Elective3
General Elective3FIN 4991
 15 13
Total Hours 120

Banking, Insurance, and Real Estate Concentration

First Year
FallHoursSpringHours
Colonnade: Arts & Humanities3Colonnade: Natural & Physical Sciences3
COMM 145 (F-OC)3ECON 2023
MATH 123 (F-QR)3ENG 1003
ACCT 1103BDAN 2503
Colonnade: Natural & Physical Sciences w/lab3-4FIN 1613
BA 170, BA 175, or BA 2201 
 16-17 15
Second Year
FallHoursSpringHours
MGT 2613ENG 2003
HIST 101 or HIST 1023FIN 3303
MKT 2203MGT 2103
ECON 2063ECON 3073
ACCT 2203Colonnade: Connections (Systems)13
 FIN 3991
 15 16
Third Year
FallHoursSpringHours
MKT 3253General Elective3
FIN 3323ENG 3003
FIN 3503FIN 4353
FIN 3333FIN 4363
Colonnade: Connections (Local to Global)23FIN 405 or FIN 4191.5
 15 15
Fourth Year
FallHoursSpringHours
Colonnade: Connections (Social & Cultural)3MGT 498 or ENT 4963
FIN 4383FIN 3893
FIN 4373FIN 4333
Business Elective3General Elective3
General Elective3FIN 4991
 15 13
Total Hours 120-121

Business Finance General Concentration

First Year
FallHoursSpringHours
Colonnade: Arts & Humanities3Colonnade: Natural & Physical Sciences3
COMM 145 (F-OC)3ECON 2023
MATH 123 (F-QR)3ENG 1003
ACCT 1103BDAN 2503
BA 170, BA 175, or BA 2201FIN 1613
Colonnade: Natural & Physical Sciences w/lab3-4 
 16-17 15
Second Year
FallHoursSpringHours
MGT 2613ENG 2003
HIST 101 or HIST 1023MKT 2203
MGT 2103FIN 3303
ECON 2063ECON 3073
ACCT 2203Colonnade: Connections (Systems)13
 FIN 3991
 15 16
Third Year
FallHoursSpringHours
FIN 3893Colonnade: Connections (Local to Global)3
FIN 4333ENG 3003
FIN 3323FIN 4363
Finance Elective3General Elective3
Business Elective3Finance Elective3
 15 15
Fourth Year
FallHoursSpringHours
Colonnade: Connections (Social & Cultural)3MGT 498 or ENT 4963
FIN 4383FIN 439 or FIN 449 (by application only)3
FIN 4373Finance Elective3
Finance Elective3General Elective3
General Elective3FIN 4991
 15 13
Total Hours 120-121

Personal Financial Planning Concentration

First Year
FallHoursSpringHours
Colonnade: Arts & Humanities3Colonnade: Natural & Physical Sciences3
COMM 145 (F-OC)3ECON 2023
MATH 123 (F-QR)3ENG 1003
ACCT 1103BDAN 2503
BA 170, BA 175, or BA 2201FIN 1613
Colonnade: Natural & Physical Sciences w/lab3-4 
 16-17 15
Second Year
FallHoursSpringHours
MGT 2613ENG 2003
HIST 101 or HIST 1023FIN 3303
MGT 2103MKT 2203
ECON 2063ECON 3073
ACCT 2203Colonnade: Connections (Systems)23
 FIN 3991
 15 16
Third Year
FallHoursSpringHours
FIN 3323FIN 3503
FIN 4333ENG 3003
FIN 3333PFP Elective3
FIN 3313FIN 439 or FIN 4493
Colonnade: Connections (Local to Global)33FIN 405 or FIN 4191.5
 15 15
Fourth Year
FallHoursSpringHours
Colonnade: Connections (Social & Cultural)3FIN 3893
FIN 4383MGT 498 or ENT 4963
FIN 4443FIN 4453
Finance Elective3FIN 4503
FIN 4373FIN 4991
 15 13
Total Hours 120-121

Finance, Minor (357)


  • Undergraduate
  • Business
  • Finance

Program Requirements (27 hours)

Course List
FIN 161Personal Finance3
FIN 330Principles of Finance3
FIN 389Financial Analysis and Modeling (or FIN 331 Applied Investments or FIN 433 Financial Markets and Institutions)3
Select 6 hours of approved finance electives from 300- or 400-level FIN courses6
ACCT 110Accounting for Decision Makers3
MATH 123Mathematical Applications for Business 13
ECON 202Principles of Economics (Micro)3
or ECON 203 Principles of Economics (Macro)
ECON 206Statistics3
Total Hours27
1

Students must complete MATH 123 or (MATH 136 or MATH 137 or MATH 237) or have a Math ACT of at least 26 or a Math SAT of at least 610.

Accredited Financial Counselor, Certificate (1758)


  • Undergraduate
  • Business
  • Finance

Overview

WKU’s Accredited Financial Counselor certificate program is designed to fulfill the educational requirements of the Accredited Financial Counselor® certification, awarded following passage of a separate test administered by the AFCPE. The program prepares individuals to: (1) educate clients in sound financial principles; (2) assist clients in the process of overcoming their financial indebtedness; (3) help clients identify and modify ineffective money management behaviors; (4) guide clients in developing successful strategies for achieving their financial goals; (5) support clients as they work through their financial challenges and opportunities; and (6) help clients develop new perspectives on the dynamics of money in relation to family, friends and individual self-esteem. The AFC® certification also requires 1,000 hours of relevant financial counseling experience, three letters of reference, and adherence to a code of ethics.

Program Requirements (9 hours)

 
Course List
Required Courses
FIN 161Personal Finance3
FIN 350Risk Management and Insurance3
CNS 432Helping Skills 13
or FIN 422 Personal Financial Planning Practice Management
Total Hours9
 
1

Financial Planning students may choose FIN 422 in place of CNS 432 if they have completed all prerequisites.

Financial Planning, Certificate (200)


  • Undergraduate
  • Business
  • Finance

Overview

The certificate program in Financial Planning requires 30 semester hours and is intended to qualify non-finance majors or degree-holding individuals who wish to pursue a career in financial planning. After successful completion of the required eleven courses, the student receives a Certificate of Financial Planning from Western Kentucky University and is allowed to sit for the CFP® Certification Examination. There may be additional course requirements for students not meeting pre-requisites.

Western Kentucky University does not certify individuals to use the CFP®, Certified Financial PlannerTM, and CFP® (with flame logo) certification marks. The CFP certification is granted only by the Certified Financial Planner Board of Standards to those persons who, in addition to completing an educational requirement such as this CFP Board-Registered Program, have met its ethics, experience, and examination requirements.

The Certified Financial Planner Board of Standards Inc. owns the marks CFP®, Certified Financial PlannerTM, and CFP® (with flame logo) which it awards to individuals who successfully complete initial and ongoing certification requirements.

Program Requirements (27 hours)

Course List
FIN 161Personal Finance3
FIN 331Applied Investments3
FIN 332Investment Theory3
FIN 333Advanced Topics in PFP3
FIN 350Risk Management and Insurance3
FIN 405Legal and Regulatory Aspects of Personal Financial Planning1.5
FIN 419Behavioral Finance and Investing1.5
FIN 444Retirement Planning3
FIN 445Estate Planning3
FIN 450Financial Plan Development3
Total Hours27

 

Management, Bachelor of Science (723)


  • Undergraduate
  • Bachelor of Science
  • Business
  • Management

Overview

Why complete a degree in Management?

Management is the discipline of leading people, processes, and organizations toward shared goals — skills that transfer across every industry and every stage of a career, from first management role to corporate leadership. WKU’s Management program offers five distinct concentrations so students can align their coursework with their specific career goals, and its Human Resource Management curriculum is recognized by the Society for Human Resource Management (SHRM), placing WKU among only a few dozen U.S. universities with that distinction.

What is your path to a degree in Management at WKU?

The Management program requires 78 hours of professional and elective coursework, within the 120 hours required for a baccalaureate degree; no minor required, though minors are encouraged. Rather than a course-by-course list, the path is intentionally structured so each stage builds the skills students need for both certification and career.

Business Core (27 hours)

Before diving into specialized major coursework, students build fluency across the core functions of business — accounting, economics, finance, marketing, management, statistics, and analytics. This shared foundation, completed by every Gordon Ford College of Business major, ensures graduates don’t just understand their discipline in isolation; they understand how that work connects to strategy, operations, and decision-making across an organization. A culminating strategy course ties these functions together, asking students to think like leaders rather than specialists.

Career Preparation Curriculum (6 hours)

Technical skill alone doesn’t land a job or carry a career — employers consistently rank communication and professionalism alongside technical knowledge. This curriculum is designed to ensure students enter the workforce ready on day one: developing polished written and verbal communication, building a professional identity early in their academic career, and culminating in a senior-level assessment that confirms readiness for the profession.

Management Core Coursework

Leadership isn’t intuitive — it’s a set of learnable principles around organizing people, processes, and legal responsibilities. This core builds that foundational management literacy before students specialize, ensuring every graduate, regardless of concentration, understands the fundamentals of running an effective organization.

Concentration Coursework

Management careers branch widely — from running daily operations to leading a supply chain to managing an organization’s most valuable resource, its people. The concentration structure lets each student build deep expertise in the specific area where they want to lead.

Concentrations

  • Business Administration
  • Human Resource Management (SHRM-aligned curriculum)
  • Entrepreneurship
  • Global Business
  • Supply Chain Management

Concentrations

  • Human Resource Management (MGHP)
  • Business Administration (MBUS)
  • Entrepreneurship (MENT)
  • Global Business (MGBU)
  • Supply Chain Management (MSCM)

Program Requirements (78 hours)

The undergraduate major in management requires 78 hours of professional and elective courses and leads to a Bachelor of Science degree. No minor is required, although approved minors inside or outside the Gordon Ford College of Business are encouraged.

The undergraduate management program offers five areas of concentration within the major:

  1. Business Administration 
  2. Human Resource Management
  3. Entrepreneurship
  4. Global Business
  5. Supply Chain Management

A baccalaureate degree requires a minimum of 120 unduplicated semester hours. More information can be found at www.wku.edu/registrar/degree_certification.php.

Students who began WKU in the Fall 2014 and thereafter should review the Colonnade requirements located at: https://www.wku.edu/colonnade/colonnaderequirements.php.

Business Administration Concentration

The Business Administration concentration develops student’s abilities to analyze and to manage a wide range of business situations. This development occurs by building on fundamental business functions studied in the core courses. The program is for students who intend to manage an independent business or a unit of a larger organization and who want a broad curriculum. 

Course List
Business Foundations Courses
MATH 123Mathematical Applications for Business *3
ACCT 110Accounting for Decision Makers3
BDAN 250Introduction to Analytics3
ECON 202Principles of Economics (Micro)3
ECON 206Statistics3
MGT 210Organization and Management3
MKT 220Basic Marketing Concepts3
FIN 330Principles of Finance3
MGT 498Strategy and Policy3
or ENT 496 Hilltopper Student Consulting Experience
Career Preparation Courses
BA 170Business Student Basics 11
or BA 175 University Experience-Business
or BA 220 Special Topics in Business Administration (Lower Division)
MGT 261Business Communication Fundamentals3
MGT 399Career Readiness in Management1
MGT 499Senior Assessment in Management1
Management Required Courses
MGT 200Legal Environment of Business3
MGT 305Ethics and Critical Thinking3
MGT 311Human Resource Management3
MGT 313Decision Modeling3
MGT 314Operations Management3
MGT 417Organizational Behavior3
Management - Business Administration Concentration Required Courses
ECON 414Managerial Economics3
Select one of the following BDAN courses or other Professional Elective: 23
BDAN 310
Business Data Analytics
BDAN 320
Web Analytics
BDAN 330
Structured Data Analysis
BDAN 410
DSS Analysis and Design
BDAN 420
Predictive Modeling
BDAN 430
Data Visualization
Professional Elective 26
Select a MGT or ENT Elective 39
Select a MKT Elective 43
Select a FIN Elective 53
Total Hours78
*

Or any calculus class, or math ACT score of at least 26, or math SAT score of at least 610.

1

BA 175 is only for Business LLC students. BA 220 is only for WKU students and transfer students who choose a business major as a sophomore or higher.

2

The professional electives may be chosen from any 300- or 400- level course within the Gordon Ford College of Business not already required for the major.

3

The management or entrepreneurship electives may be chosen from any 300- or 400- level course within the Management Department not already required for the major.

4

The marketing elective may be chosen from any 300 or 400 level course beyond MKT 220.

5

The finance elective may be chosen from any 300 or 400 level course beyond FIN 330.

Human Resource Management Concentration

The Human Resource Management concentration is designed to develop skills for managing an essential resource of any organization—its employees. Because of the importance of increasing human productivity, human resource management is viewed as a key contributor to organizational effectiveness and achievement of strategic goals. Human resources managers are frequently involved in top-level decision making. The Society for Human Resource Management (SHRM) acknowledges that our HR curriculum aligns with its guidelines. We are one of only a few dozen U.S. universities with this recognition.

The HRM concentration is designed to prepare students for a rewarding career as a specialist in an area such as recruitment and selection, training and development, compensation and benefits administration, or labor relations.  

Course List
Business Foundations Courses
MATH 123Mathematical Applications for Business *3
ACCT 110Accounting for Decision Makers3
BDAN 250Introduction to Analytics3
ECON 202Principles of Economics (Micro)3
ECON 206Statistics3
MGT 210Organization and Management3
MKT 220Basic Marketing Concepts3
FIN 330Principles of Finance3
MGT 498Strategy and Policy3
or ENT 496 Hilltopper Student Consulting Experience
Career Preparation Courses
BA 170Business Student Basics 11
or BA 175 University Experience-Business
or BA 220 Special Topics in Business Administration (Lower Division)
MGT 261Business Communication Fundamentals3
MGT 399Career Readiness in Management1
MGT 499Senior Assessment in Management1
Management - Human Resource Concentration Required Courses
MGT 200Legal Environment of Business3
MGT 305Ethics and Critical Thinking3
MGT 311Human Resource Management3
MGT 314Operations Management3
MGT 417Organizational Behavior3
MGT 383Human Resource Information Systems3
MGT 400Employment Law3
MGT 411Effective Staffing Practices3
MGT 413International Human Resource Management3
MGT 414Compensation Administration3
MGT 473Training in Business and Industry3
MGT 495Strategic Human Resources Management3
Choose 3 of the following courses:9
MGT 490
Practicum in Management
ECON 305
Labor Economics
MGT 405
Business Negotiation
MGT 416
Management of Labor Relations
MGT 419
Management of Organizational Conflict
MFGE 390
Project Management
or MGT 326
Managing Projects in Organizations
ENV 120
Introduction to Occupational Safety and Health
EMDS 400
Emergency Management Policy and Practices
EMDS 403
Advanced Disaster Planning, Management, and Preparedness
EMDS 404
Trends in Disaster Preparedness and Management
Any MGT 400 level course
Total Hours78
*

Or any calculus class, or math ACT score of at least 26, or math SAT score of at least 610.

1
BA 175 is only for Business LLC students. BA 220 is only for WKU students and transfer students who choose a business major as a sophomore or higher.

Entrepreneurship Concentration

The Entrepreneurship concentration allows students to develop the skills needed to start and own a business, to develop or grow an existing company, or to create an entrepreneurial environment within an organization.  Entrepreneurial students are not only prepared to operate a business, they are trained to innovate within existing organizations to increase productivity and performance. Students are encouraged to develop creative and impactful solutions by thinking critically about problems relevant to a variety of organizations, and continually practice and hone these skills through hands-on engagement in real-world exercises and projects.

Course List
Business Foundations Courses
MATH 123Mathematical Applications for Business *3
ACCT 110Accounting for Decision Makers3
BDAN 250Introduction to Analytics3
ECON 202Principles of Economics (Micro)3
ECON 206Statistics3
MGT 210Organization and Management3
MKT 220Basic Marketing Concepts3
FIN 330Principles of Finance3
ENT 496Hilltopper Student Consulting Experience3
Career Preparation Courses
BA 170Business Student Basics 11
or BA 175 University Experience-Business
or BA 220 Special Topics in Business Administration (Lower Division)
MGT 261Business Communication Fundamentals3
MGT 399Career Readiness in Management1
MGT 499Senior Assessment in Management1
Management - Entrepreneurship Concentration Required Courses
MGT 200Legal Environment of Business3
MGT 305Ethics and Critical Thinking3
MGT 311Human Resource Management3
MGT 313Decision Modeling3
MGT 314Operations Management3
MGT 417Organizational Behavior3
ENT 312Entrepreneurship3
ENT 380New Venture Business Planning3
ENT 463Small Business Management3
MKT 427Entrepreneurial Marketing3
FIN 441Entrepreneurial Finance3
ENT Elective (Choose any unduplicated course with the ENT prefix)3
Professional Elective (Any 300- or 400-level course within GFCB not already required for the major.9
Total Hours78
*

Or any calculus class, or math ACT score of at least 26, or math SAT score of at least 610.

1
BA 175 is only for Business LLC students. BA 220 is only for WKU students and transfer students who choose a business major as a sophomore or higher.

Global Business Concentration

The Global Business concentration is designed to increase students’ knowledge and develop the necessary skills in to function effectively in today’s dynamic global environment. Students learn business practices around the world, international economics and trade regulations, geopolitical impacts on organizations, and cross-cultural management. Students are required to do an internship in a firm engaged in international business or participate in study abroad.

Course List
Business Foundations Courses
MATH 123Mathematical Applications for Business *3
ACCT 110Accounting for Decision Makers3
BDAN 250Introduction to Analytics3
ECON 202Principles of Economics (Micro)3
ECON 206Statistics3
MGT 210Organization and Management3
MKT 220Basic Marketing Concepts3
FIN 330Principles of Finance3
MGT 498Strategy and Policy3
or ENT 496 Hilltopper Student Consulting Experience
Career Preparation Courses
BA 170Business Student Basics 11
or BA 175 University Experience-Business
or BA 220 Special Topics in Business Administration (Lower Division)
MGT 261Business Communication Fundamentals3
MGT 399Career Readiness in Management1
MGT 499Senior Assessment in Management1
Global Business Concentration Required Courses
MGT 200Legal Environment of Business3
MGT 305Ethics and Critical Thinking3
MGT 311Human Resource Management3
MGT 313Decision Modeling3
MGT 314Operations Management3
MGT 417Organizational Behavior3
MGT 303International Business3
MGT 316International Management3
Choose 6 hours (from the same prefix) in a world language6
Choose one of the following courses to fulfill the Cultural Component: 3
CHIN 333
Chinese Culture and Civilization
COMM 365
Intercultural Communication
COMM 371
Communication in Multinational Organizations
CSJ 380
Our Future: Local and Global
FREN 323
French Civilization and Culture
GEOG 465
Geography of East Asia
GERM 333
Germanic Civilization and Culture
SOCL 363
Population, Society, and Development
SOCL 376
Sociology of Globalization
SPAN 372
Latin American Civilization and Culture
SPAN 373
Spanish Civilization and Culture
ARBC 201
Intermediate Arabic I
CHIN 201
Intermediate Chinese I
FREN 201
Intermediate French I
GERM 201
Intermediate German I
JAPN 201
Intermediate Japanese I
RUSS 201
Intermediate Russian I
SPAN 201
Intermediate Spanish I
Choose 4 of the following courses:12
MKT 324
International Marketing
MKT 423
Supply Chain Management
MGT 405
Business Negotiation
MGT 413
International Human Resource Management
MGT 490
Practicum in Management
MGT 415
Logistics and Transportation Management
MGT 423
Sourcing and Procurement Management
ENT 425
International Entrepreneurship
MGT 495
Strategic Human Resources Management
FIN 436
International Financial Management
ENT 312
Entrepreneurship
ECON 380
International Economics
ECON 385
Economic Development
ECON 430
Environmental and Resource Economics
Total Hours78
*

Or any calculus class, or math ACT score of at least 26, or math SAT score of at least 610.

1
BA 175 is only for Business LLC students. BA 220 is only for WKU students and transfer students who choose a business major as a sophomore or higher.

Supply Chain Management Concentration

The Supply Chain Management concentration prepares students to work in the fast-paced and growing environment of supply chain, transportation and logistics. Students learn about operations, and how supply chains are created, defined, operated, maximized and examined across multiple industries. With the exciting supply chain environment in the Southern Kentucky region, students have opportunities to see examples from and work with supply chain professionals. 

Course List
Business Foundations Courses
MATH 123Mathematical Applications for Business *3
ACCT 110Accounting for Decision Makers3
BDAN 250Introduction to Analytics3
ECON 202Principles of Economics (Micro)3
ECON 206Statistics3
MGT 210Organization and Management3
MKT 220Basic Marketing Concepts3
FIN 330Principles of Finance3
MGT 498Strategy and Policy3
or ENT 496 Hilltopper Student Consulting Experience
Career Preparation Courses
BA 170Business Student Basics 11
or BA 175 University Experience-Business
or BA 220 Special Topics in Business Administration (Lower Division)
MGT 261Business Communication Fundamentals3
MGT 399Career Readiness in Management1
MGT 499Senior Assessment in Management1
Supply Chain Concentration Required Courses
MGT 200Legal Environment of Business3
MGT 305Ethics and Critical Thinking3
MGT 311Human Resource Management3
MGT 313Decision Modeling3
MGT 314Operations Management3
MGT 417Organizational Behavior3
MKT 423Supply Chain Management3
MGT 415Logistics and Transportation Management3
MGT 423Sourcing and Procurement Management3
BDAN 310Business Data Analytics3
MGT 405Business Negotiation3
Choose 4 of the following courses:12
MGT 410
Senior Seminar-Management
MGT 490
Practicum in Management
BDAN 330
Structured Data Analysis
BDAN 410
DSS Analysis and Design
BDAN 420
Predictive Modeling
BDAN 430
Data Visualization
ECON 451
Games and Strategy
ECON 465
Regression and Econometric Analysis
FIN 437
Corporate Asset Management
MKT 329
Business-To-Business Marketing
MFGE 310
Safety in Industry
MFGE 342
Manufacturing Operations
MFGE 371
Quality Assurance
MFGE 390
Project Management
or MGT 326
Managing Projects in Organizations
MFGE 394
Lean
Total Hours78
*

Or any calculus class, or math ACT score of at least 26, or math SAT score of at least 610.

1

BA 175 is only for Business LLC students. BA 220 is only for WKU students and transfer students who choose a business major as a sophomore or higher.

Finish in Four Plans

Management, Business Administration Concentration 

First Year
FallHoursSpringHours
Colonnade: Natural & Physical Sciences3Colonnade: Arts and Humanities3
ECON 2023COMM 1453
ENG 1003HIST 101 or HIST 1023
MATH 1233ACCT 1103
BDAN 2503Colonnade: Natural & Physical Sciences w/lab3-4
BA 170, BA 175, or BA 2201 
 16 15-16
Second Year
FallHoursSpringHours
Colonnade: Literary Studies3MGT 2613
ECON 2063MKT 2203
MGT 2103MGT 3113
MGT 2003MGT 3053
BDAN Elective3MGT/ENT Elective3
 15 15
Third Year
FallHoursSpringHours
Colonnade: Connections3Colonnade: Connections3
Colonnade: Writing in the Disciplines3ECON 4143
FIN 3303MGT 3143
MGT 3133MGT/ENT Elective3
MKT Elective3Professional Elective3
MGT 3991 
 16 15
Fourth Year
FallHoursSpringHours
Colonnade: Connections3MGT 498 or ENT 4963
MGT 4173Professional Elective3
Finance Elective3General Elective3
MGT/ENT Elective3General Elective3
General Elective3MGT 4991
 15 13
Total Hours 120-121

Management, Human Resource Management Concentration  

First Year
FallHoursSpringHours
Colonnade: Natural & Physical Sciences3Colonnade: Arts and Humanities3
ECON 2023COMM 1453
ENG 1003HIST 101 or HIST 1023
MATH 1233ACCT 1103
BDAN 2503ECON 2063
BA 170, BA 175, or BA 2201 
 16 15
Second Year
FallHoursSpringHours
Colonnade: Literary Studies3Colonnade: Connections3
Colonnade: Natural & Physical Sciences with lab3-4MGT 2613
MGT 2103MGT 3053
MGT 2003MGT 3113
Colonnade: Connections3MKT 2203
 15-16 15
Third Year
FallHoursSpringHours
Colonnade: Connections3FIN 3303
Colonnade: Writing in the Disciplines3MGT 383 or MGT 3133
MGT 3143MGT 4143
MGT 4003General Elective3
MGT 4113Human Resources Management Elective3
 MGT 3991
 15 16
Fourth Year
FallHoursSpringHours
MGT 4133MGT 498 or ENT 4963
MGT 4173MGT 4953
MGT 4733General Elective3
Human Resource Management Elective3Human Resources Management Elective3
General Elective3MGT 4991
 15 13
Total Hours 120-121

Management, Entrepreneurship Concentration  

First Year
FallHoursSpringHours
Colonnade: Natural & Physical Sciences3Colonnade: Arts and Humanities 3
ECON 2023COMM 1453
ENG 1003HIST 101 or HIST 1023
MATH 1233ACCT 1103
BDAN 2503Colonnade: Natural & Physical Sciences w/lab3-4
BA 170, BA 175, or BA 2201 
 16 15-16
Second Year
FallHoursSpringHours
Colonnade: Literary Studies3MGT 2613
MKT 2203MGT 3053
MGT 2103MGT 3113
MGT 2003ENT 3123
ECON 2063Professional Elective3
 15 15
Third Year
FallHoursSpringHours
Colonnade: Connections3MGT 3143
Colonnade: Writing in the Disciplines3MKT 4273
FIN 3303ENT 3083
MGT 3133Professional Elective3
Professional Elective3General Elective3
 MGT 3991
 15 16
Fourth Year
FallHoursSpringHours
Colonnade: Connections3ENT 4963
ENT 3803MGT 4173
ENT 4633General Elective3
FIN 4413General Elective3
General Elective3MGT 4991
 15 13
Total Hours 120-121

Management, Global Business Concentration 

First Year
FallHoursSpringHours
Colonnade: Natural & Physical Sciences3Colonnade: Arts & Humanities3
ECON 2023COMM 1453
ENG 1003HIST 101 or HIST 1023
MATH 1233ACCT 1103
BA 170, BA 175, or BA 2201World Language 13
BDAN 2503 
 16 15
Second Year
FallHoursSpringHours
Colonnade: Literary Studies3MGT 2613
Colonnade: Natural & Physical Sciences with lab3-4MKT 2203
MGT 2103ECON 2063
MGT 2003Cultural Component3
World Language 23GB Elective3
 15-16 15
Third Year
FallHoursSpringHours
Colonnade: Connections3Colonnade: Connections3
Colonnade: Writing in the Disciplines3MGT 3133
FIN 3303MGT 3143
MGT 3113MGT 3163
MGT 3053GB Elective3
 MGT 3991
 15 16
Fourth Year
FallHoursSpringHours
Colonnade: Connections3MGT 498 or ENT 4963
MGT 4173GB Elective3
MGT 3033General Elective3
GB Elective3General Elective3
General Elective3MGT 4991
 15 13
Total Hours 120-121

Management, Supply Chain Management Concentration 

First Year
FallHoursSpringHours
Colonnade: Natural & Physical Sciences3Colonnade: Arts & Humanities3
ECON 2023COMM 1453
ENG 1003HIST 101 or HIST 1023
MATH 1233ACCT 1103
BDAN 2503ECON 2063
BA 170, BA 175, or BA 2201 
 16 15
Second Year
FallHoursSpringHours
Colonnade: Literary Studies3BDAN 3103
Colonnade: Natural & Physical Sciences with lab3-4MGT 2613
MGT 2103MGT 3053
MGT 2003MGT 3113
Colonnade: Connections3MKT 2203
 15-16 15
Third Year
FallHoursSpringHours
General Elective3Colonnade: Connections3
Colonnade: Writing in the Disciplines3MGT 3133
FIN 3303MGT 3143
MGT 4153MGT 4233
MKT 4233SCM Elective3
 MGT 3991
 15 16
Fourth Year
FallHoursSpringHours
Colonnade: Connections3MGT 498 or ENT 4963
MGT 4173MGT 4053
SCM Elective3SCM Elective3
SCM Elective3General Elective3
General Elective3MGT 4991
 15 13
Total Hours 120-121

Business Administration, Minor (332)


  • Undergraduate
  • Business
  • Management

Program Requirements (30 hours)

The business administration minor provides a basic exposure to business for students whose majors are outside the Gordon Ford College of Business. It involves courses from each of the college departments. Students with a minor in business administration receive a 3-hour waiver in upper-division coursework in the minor.

Course List
ACCT 110Accounting for Decision Makers3
ECON 202Principles of Economics (Micro)3
or ECON 203 Principles of Economics (Macro)
BDAN 250Introduction to Analytics3
MATH 123Mathematical Applications for Business (or any calculus course or a Math ACT of at least a 26 or a Math SAT of at least 610.)3
FIN 330Principles of Finance3
MGT 210Organization and Management3
MKT 220Basic Marketing Concepts3
Select 9 hours of upper-level business electives with at least two fields represented.9
Total Hours30

Credits for ECON 202 or ECON 203 and MATH 123 may be applied to the Colonnade Program requirements.

If the student’s major program requires a computer course and/or a course in statistics, the advisor for the business administration minor should be consulted for possible adjustments in the program requirements. The business administration minor is not available to business majors, but it is among the minor programs which are available to the student who is majoring in economics (Bachelor of Arts).

Entrepreneurship, Minor (355)


  • Undergraduate
  • Business
  • Management

Program Requirements (21 hours)

A minor in entrepreneurship is an interdisciplinary program housed in the Management Department and coordinated with various departments across campus. It is suitable for those who might want to have their own business or work in an entrepreneurial environment (including large organizations). Students of all majors are encouraged to meet with entrepreneurial advisors to fit the minor to their career interests.

Course List
Core Courses
ACCT 110Accounting for Decision Makers3
MGT 210Organization and Management3
MKT 220Basic Marketing Concepts3
ENT 312Entrepreneurship3
Electives
Select 9 hours of electives from the following courses or other courses approved with the consent of the department head:9
Any 300-level or 400-level ENT prefix course
Any 300-level or 400-level MGT prefix course
FIN 441
Entrepreneurial Finance
MKT 328
Digital Marketing
MKT 427
Entrepreneurial Marketing
ENT 496
Hilltopper Student Consulting Experience 1
Total Hours21
1

Business majors are required to take ENT 496 as part of their nine hours of electives.

For business majors, six hours in the entrepreneurship minor must be unduplicated from courses counted in the business major.

Global Business, Minor (333)


  • Undergraduate
  • Business
  • Management

Program Requirements (21 hours)

The international business minor prepares students to be effective citizens and leaders in a global environment of growing economic interdependence among nations. The program is open to all qualified undergraduates who want to pursue professional positions in both small and large multinational firms.

Course List
MGT 303International Business3
Select 6 hours from the same prefix in a world language.6
SPAN, FREN, CHIN, ARBC, GERM, ITAL, JAPN, KORE, RUSS, SWAH
Choose 1 of the following courses to fulfill the Cultural Component3
CHIN 333
Chinese Culture and Civilization
COMM 365
Intercultural Communication
COMM 371
Communication in Multinational Organizations
CSJ 380
Our Future: Local and Global
FREN 323
French Civilization and Culture
GEOG 465
Geography of East Asia
GERM 333
Germanic Civilization and Culture
SOCL 363
Population, Society, and Development
SOCL 376
Sociology of Globalization
SPAN 372
Latin American Civilization and Culture
SPAN 373
Spanish Civilization and Culture
ARBC 201
Intermediate Arabic I
CHIN 201
Intermediate Chinese I
FREN 201
Intermediate French I
GERM 201
Intermediate German I
JAPN 201
Intermediate Japanese I
RUSS 201
Intermediate Russian I
SPAN 201
Intermediate Spanish I
Select 3 from the following courses with 2 fields represented:9
ENT 425
International Entrepreneurship
MGT 316
International Management
MGT 410
Senior Seminar-Management
MGT 413
International Human Resource Management
ECON 380
International Economics
ECON 385
Economic Development
ECON 496
International Monetary Economics
FIN 436
International Financial Management
MKT 324
International Marketing
MKT 423
Supply Chain Management
Internship
Study Abroad
Total Hours21

Business Fundamentals Certificate (1791)


  • Undergraduate
  • Business
  • Management

Overview

The certificate in business fundamentals is designed to provide exposure to basic business administration knowledge and skills for students whose majors are outside the Gordon Ford College of Business. 

Program Requirements (21 hours)

Course List
ACCT 110Accounting for Decision Makers3
BDAN 250Introduction to Analytics3
ECON 202Principles of Economics (Micro)3
or ECON 203 Principles of Economics (Macro)
FIN 161Personal Finance3
MGT 210Organization and Management3
or ENT 312 Entrepreneurship
MKT 220Basic Marketing Concepts3
MGT 497DCertificate Assessment - Business Fundamentals0
Approved Upper-Level Elective *3
Total Hours21
*

The professional electives may be chosen from any 300- or 400- level course within the Gordon Ford College of Business not already required for the major or other Management Department Chair approved elective . 

Business Law Certificate (1792)


  • Undergraduate
  • Business
  • Management

Overview

The certificate in business law is designed to teach the fundamentals of law from a transactional business perspective to appeal to both Gordon Ford College of Business majors and those majors outside the college of business.

Program Requirements (15 hours)

Course List
MGT 200Legal Environment of Business3
MGT 301Business Law3
ECON 390Economics, Law, and Public Choice3
MGT 497ECertificate Assessment - Business Law0
Choose one of the following3
MGT 210
Organization and Management
MGT 305
Ethics and Critical Thinking
Choose one of the following3
MGT 400
Employment Law
MGT 405
Business Negotiation
MGT 413
International Human Resource Management
MGT 416
Management of Labor Relations
PLS 250
Legal Research and Writing I
PLS 283
Property Law
PLS 392
Corporate Law
PHIL 350
Ethical Theory
PHIL 427
Philosophy of Law
ACCT 440
Business Law for the Accounting Professional
ECON 434
The Economics of Poverty and Discrimination
Total Hours15

Creativity and Innovation Management (1773)


  • Undergraduate
  • Business
  • Management

Overview

The certificate in creativity and innovation management will prepare students to learn about legal and ethical implications of innovation and intellectual property development, while obtaining skills in creativity, problem-solving, opportunity identification, and innovation processes. 

Program Requirements (12 hours)

Course List
MGT 200Legal Environment of Business3
MGT 305Ethics and Critical Thinking3
ENT 312Entrepreneurship3
ENT 308Innovation Management3
MGT 497ACertificate Assessment - Creativity and Innovation Management0
Total Hours12

Executive Influence in Organizations (1774)


  • Undergraduate
  • Business
  • Management

Overview

The certificate in Executive Influence in Organizations will prepare students with knowledge of general management principles, as well as more specific understanding of human motivation and behavior. With the optional courses, students can enhance their talent management, negotiation, project management, global management, and decision-making skills, along with their capability to problem solve and think critically. 

Program Requirements (12 hours)

Course List
MGT 210Organization and Management3
MGT 417Organizational Behavior3
MGT 497BCertificate Assessment - Executive Influence in Organizations0
Choose 1 course from the following3
MGT 311
Human Resource Management
MGT 326
Managing Projects in Organizations
MGT 419
Management of Organizational Conflict
MGT 313
Decision Modeling
Choose 1 course from the following3
MGT 301
Business Law
MGT 405
Business Negotiation
MGT 316
International Management
Total Hours12

Managing Inclusive Organizations (1775)


  • Undergraduate
  • Business
  • Management

Overview

The certificate in Managing Inclusive Organizations will prepare students with knowledge about creating an inclusive workplace culture through knowledge and skills development related to legal foundations and implications, ethics and critical thinking, and talent management. 

Program Requirements (15 hours)

Course List
MGT 200Legal Environment of Business3
MGT 210Organization and Management3
MGT 305Ethics and Critical Thinking3
MGT 311Human Resource Management3
MGT 400Employment Law3
MGT 497CCertificate Assessment - Managing Inclusive Organizations0
Total Hours15

Marketing, Bachelor of Science (720)


  • Undergraduate
  • Bachelor of Science
  • Business
  • Marketing

Overview

Why complete a degree in Marketing?

Marketing is the people-oriented engine behind every successful exchange between businesses and the customers, clients, or communities they serve. WKU’s Marketing program prepares students for a wide range of careers — from brand and product management to digital marketing, market research, retail management, and professional sales — through small classes taught by faculty with real-world marketing experience, and provides a strong foundation for students who hope to launch their own business.

What is your path to a degree in Marketing at WKU?

The Marketing program requires 84 hours of professional and elective coursework, within the 120 hours required for a baccalaureate degree. Rather than a course-by-course list, the path is intentionally structured so each stage builds the skills students need for both certification and career.

Business Core (27 hours)

Before diving into specialized major coursework, students build fluency across the core functions of business — accounting, economics, finance, marketing, management, statistics, and analytics. This shared foundation, completed by every Gordon Ford College of Business major, ensures graduates don’t just understand their discipline in isolation; they understand how that work connects to strategy, operations, and decision-making across an organization. A culminating strategy course ties these functions together, asking students to think like leaders rather than specialists.

Career Preparation Curriculum (6 hours)

Technical skill alone doesn’t land a job or carry a career — employers consistently rank communication and professionalism alongside technical knowledge. This curriculum is designed to ensure students enter the workforce ready on day one: developing polished written and verbal communication, building a professional identity early in their academic career, and culminating in a senior-level assessment that confirms readiness for the profession.

Required Marketing Courses (24 hours)

Courses covering consumer behavior, personal selling, marketing research, marketing management, and supply chain management give every graduate a complete view of how a product or service moves from concept to customer, regardless of the specific career path they choose.

Skillset Electives (12 hours)

Great marketers need more than product knowledge — they need ethical judgment, the ability to read data, creative instincts, and negotiation skill. Rather than leaving these to chance, the curriculum requires a course in each, ensuring every graduate is well-rounded across the competencies employers actually evaluate in marketing hires.

Concentration Coursework (15 hours)

Marketing careers diverge sharply depending on path — a digital strategist and a B2B salesperson need very different skill sets. The concentration structure lets students go deep in the specific area that matches their career goals, rather than spreading their final coursework thin across everything.

Concentrations

  • Strategic Marketing
  • Sales
  • Social Media Marketing

Concentrations

  • Strategic Marketing (MKGM)
  • Marketing Sales (MKSA)
  • Social Media Marketing (MKSM)

Program Requirements (84 hours)

A baccalaureate degree requires a minimum of 120 unduplicated semester hours. More information can be found at www.wku.edu/registrar/degree_certification.php.

Students who began WKU in the Fall 2014 and thereafter should review the Colonnade requirements located at: https://www.wku.edu/colonnade/colonnaderequirements.php.

The major in marketing requires 84 hours of professional and elective courses and leads to a Bachelor of Science degree. Marketing majors must earn a “C” or better in all Marketing classes (MKT prefix) used as part of the major. Transfer marketing classes with a grade lower than a “C” will not count towards the Marketing major. No minor or second major is required, although minors and certificates inside and outside the Gordon Ford College of Business are encouraged.

Core Courses

Course List
Business Foundations
MATH 123Mathematical Applications for Business *3
ACCT 110Accounting for Decision Makers3
BDAN 250Introduction to Analytics3
ECON 202Principles of Economics (Micro)3
ECON 206Statistics3
MGT 210Organization and Management3
MKT 220Basic Marketing Concepts3
FIN 330Principles of Finance3
MGT 498Strategy and Policy3
or ENT 496 Hilltopper Student Consulting Experience
Career Preparation
BA 170Business Student Basics 11
or BA 175 University Experience-Business
or BA 220 Special Topics in Business Administration (Lower Division)
MGT 261Business Communication Fundamentals3
MKT 399Career Readiness in Marketing1
MKT 499Senior Assessment in Marketing1
Required Courses for All Marketing Majors
FIN 161Personal Finance3
BDAN 305Data Modeling and Analysis3
ECON 306Statistical Analysis3
MKT 321Consumer Behavior3
MKT 325Personal Selling3
MKT 421Marketing Research3
MKT 422Marketing Management3
MKT 423Supply Chain Management3
Skillset 1: Ethics and Critical Thinking
Select 1 of the following courses or any ethics course with department approval:3
MGT 200
Legal Environment of Business
MGT 305
Ethics and Critical Thinking
Skillset 2: Data Analysis
Select 1 of the following courses or any data analysis course with department approval:3
BDAN 330
Structured Data Analysis
MKT 420
Senior Seminar-Marketing
MKT 328
Digital Marketing
Skillset 3: Creative Execution
Select 1 of the following courses or any creative course with department approval:3
MKT 322
Integrated Marketing Communications
MKT 331
Social Media Marketing
ART 243
Digital Media
Skillset 4: Negotiation
Select 1 of the following courses or any negotiation course with department approval:3
MGT 405
Business Negotiation
MKT 425
Advanced Personal Selling Strategies
Total Hours69
 
*

Or any calculus class, or math ACT score of at least 26, or math SAT score of at least 610.

1

BA 175 is only for Business LLC students. BA 220 is only for WKU students and transfer students who choose a business major as a sophomore or higher.

 

Choose one concentration from below:
 

Strategic Marketing Concentration

Course List
Select one of the following:3
MKT 322
Integrated Marketing Communications
MKT 328
Digital Marketing
MKT 331
Social Media Marketing
Select 1 of the following:3
MKT 327
Retailing Management and Strategy
MKT 329
Business-To-Business Marketing
MKT 331
Social Media Marketing
Select 6 hours of marketing electives:6
MKT 3@
MKT 4@
Select 3 hours of professional electives:3
ACCT 3@
ACCT 4@
BA 3@
BA 4@
BDAN 3@
BDAN 4@
CIS 3@
CIS 4@
ECON 3@
ECON 4@
ENT 3@
ENT 4@
FIN 3@
FIN 4@
MGT 3@
MGT 4@
MKT 3@
MKT 4@
Total Hours15

Sales Concentration (MKSA)

Course List
MKT 329Business-To-Business Marketing3
MKT 424Sales Force Management3
or MKT 332 Sales Analytics
MKT 425Advanced Personal Selling Strategies3
Select 3 hours of marketing electives:3
MKT 3@
MKT 4@
Select 3 hours of professional electives3
ACCT 3@
ACCT 4@
BA 3@
BA 4@
BDAN 3@
BDAN 4@
CIS 3@
CIS 4@
ECON 3@
ECON 4@
ENT 3@
ENT 4@
FIN 3@
FIN 4@
MGT 3@
MGT 4@
MKT 3@
MKT 4@
Total Hours15

Social Media Marketing Concentration (MKSM)

Course List
MKT 322Integrated Marketing Communications3
MKT 328Digital Marketing3
MKT 331Social Media Marketing3
Select 3 hours of marketing electives:3
MKT 3@
MKT 4@
Select 3 hours of professional electives:3
ACCT 3@
ACCT 4@
BA 3@
BA 4@
BDAN 3@
BDAN 4@
CIS 3@
CIS 4@
ECON 3@
ECON 4@
ENT 3@
ENT 4@
FIN 3@
FIN 4@
MGT 3@
MGT 4@
MKT 3@
MKT 4@
Total Hours15
 

Finish in Four Plans

Marketing, Marketing Sales Concentration

First Year
FallHoursSpringHours
Colonnade: Arts & Humanities3Colonnade: Natural & Physical Sciences3
COMM 1453ECON 2023
MATH 1233ENG 1003
ACCT 1103BDAN 2503
HIST 101 or HIST 1023FIN 1613
BA 170, BA 175, or BA 2201 
 16 15
Second Year
FallHoursSpringHours
MGT 2613Colonnade: Literary Studies3
Colonnade: Natural & Physical Sciences with Lab3MKT 3253
MKT 2203MGT 2103
ECON 2063MGT 2003
BDAN 3053Data Analysis3
 15 15
Third Year
FallHoursSpringHours
MKT 3293MKT 3213
Creative Execution3Colonnade: Writing in the Disciplines3
Colonnade: Connections3FIN 3303
ECON 3063MGT 4053
Marketing Elective3Professional Elective3
MKT 3991 
 16 15
Fourth Year
FallHoursSpringHours
Colonnade: Connections3Colonnade: Connections3
MKT 4213ENT 496 or MGT 4983
MKT 4253MKT 4223
General Elective3MKT 424 or MKT 3323
MKT 4233MKT 4991
 15 13
Total Hours 120

Marketing, Social Media Marketing Concentration

First Year
FallHoursSpringHours
Colonnade: Arts & Humanities3Colonnade: Natural & Physical Sciences3
COMM 1453ECON 2023
MATH 1233ENG 1003
ACCT 1103BDAN 2503
FIN 1613HIST 101 or HIST 1023
BA 170, BA 175, or BA 2201 
 16 15
Second Year
FallHoursSpringHours
Colonnade: Natural & Physical Sciences with Lab3Colonnade: Literary Studies3
BDAN 3053MKT 3253
ECON 2063MGT 2003
MGT 2613MGT 2103
MKT 2203Data Analysis3
 15 15
Third Year
FallHoursSpringHours
ECON 3063Colonnade: Connections3
FIN 3303Colonnade: Writing in the Disciplines3
MKT 3223Negotiation3
Marketing Elective3MKT 3213
Creative Execution3MKT 4233
 MKT 3991
 15 16
Fourth Year
FallHoursSpringHours
Colonnade: Connections3Colonnade: Connections3
MKT 3313ENT 496 or MGT 4983
MKT 4213MKT 4223
Professional Elective3MKT 3283
General Elective3MKT 4991
 15 13
Total Hours 120

Marketing, Strategic Marketing Concentration

First Year
FallHoursSpringHours
Colonnade: Arts & Humanities3Colonnade: Natural & Physical Sciences3
COMM 1453ECON 2023
MATH 1233ENG 1003
ACCT 1103BDAN 2503
FIN 1613Colonnade: Natural & Physical Sciences w/lab3
BA 170, BA 175, or BA 22011 
 16 15
Second Year
FallHoursSpringHours
MGT 2613Colonnade: Literary Studies3
HIST 101 or HIST 1023Colonnade: Connections3
MKT 2203MGT 2103
ECON 2063MGT 2003
BDAN 3053Data Analysis3
 15 15
Third Year
FallHoursSpringHours
ECON 3063Negotiation3
Colonnade: Connections3Colonnade: Writing in the Disciplines3
MKT 3253FIN 3303
Marketing Elective3MKT 3213
Creative Execution3MKT 327, MKT 329, or MKT 3313
 MKT 3991
 15 16
Fourth Year
FallHoursSpringHours
Colonnade: Connections3ENT 496 or MGT 4983
MKT 322, MKT 328, or MKT 3313MKT 4223
MKT 4213Professional Elective3
MKT 4233General Elective3
Marketing Elective3MKT 4991
 15 13
Total Hours 120

Marketing, Minor (413)


  • Undergraduate
  • Business
  • Marketing

Overview

The marketing minor provides an attractive complement to many traditional liberal arts majors. Combinations of marketing with foreign language, agriculture, advertising, the performing arts, sports, health care and hospitality services, fashion retailing and others would broaden and strengthen career options. Marketing has a role in any occupational field that involves consumers and the choices which they make. 

Program Requirements (24-27 hours)

Students who are business majors must take 15 hours of marketing courses beyond MKT 220. The minor requires 24 to 27 semester hours, at least 6 hours must be unduplicated from courses counted in the Gordon Ford College of Business major. MATH 123 or any calculus class or have a Math ACT of at least 26 or a Math SAT of at least 610 and SOCL 100 or PSY 100 / PSYS 100 are recommended as background courses before beginning the minor though they are not a part of the minor program. The MATH and SOCL / PSY / PSYS courses may be applied to Colonnade requirements.

Course List
ACCT 110Accounting for Decision Makers3
or ACCT 220 Principles of Financial Accounting
or FIN 161 Personal Finance
ECON 202Principles of Economics (Micro)3
or ECON 203 Principles of Economics (Macro)
ECON 206Statistics (or equivalent)3
MKT 220Basic Marketing Concepts3
MKT 321Consumer Behavior3
Select 9-12 hours of upper-level MKT electives 19-12
Total Hours24-27
1

12 hours of upper-level MKT electives for business majors

Marketing minors must earn a “C” or better in all Marketing classes (MKT prefix) used as a part of the minor on the degree program. Transfer marketing classes with a grade of less than a “C” will not count towards the marketing minor. More detailed information is available from the Department of Marketing.

Sales, Minor (452)


  • Undergraduate
  • Business
  • Marketing

Overview

The sales minor provides an attractive option for students interested in professional selling. Combining a sales minor with a variety of fields such as finance, accounting, management, advertising, communication, health care and hospitality services, public relations, fashion retailing and numerous others would provide very strong career options.

Program Requirements (18 hours)

Course List
Core Courses
MKT 220Basic Marketing Concepts3
MKT 325Personal Selling3
MKT 425Advanced Personal Selling Strategies3
Additional Courses
Select 9 credits from the following:9
COMM 345
Advanced Presentational Speaking
PSY/PSYS 350
Social Psychology
PSY 371
The Psychology of Sales Behavior
FIN 350
Risk Management and Insurance
MGT 261
Business Communication Fundamentals
COMM 145
Fundamentals of Public Speaking and Communication
MKT 323
Services Marketing
MKT 329
Business-To-Business Marketing
MKT 331
Social Media Marketing
MKT 424
Sales Force Management
COMM 365
Intercultural Communication
Or any marketing elective approved by the Marketing Department Chair
Total Hours18

Sales minors must earn a “C” or higher in all marketing classes (MKT prefix) used as part of the minor. At least 6 hours in the Sales minor must be unduplicated from courses counted in the major and/or other minors. More detailed information is available from the Department of Marketing.

Sales Certificate (1776)


  • Undergraduate
  • Business
  • Marketing

Overview

The certificate in sales will prepare students to learn about the field of professional selling while obtaining skills in communication, negotiation and sales.

Program Requirements (12 hours)

Course List
MKT 220Basic Marketing Concepts3
MKT 325Personal Selling3
MKT 425Advanced Personal Selling Strategies3
And any marketing elective3
Total Hours12

Sales certificates must earn a “C” or higher in all marketing classes (MKT prefix) used as part of the certificate. 

 

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Frequently Asked Questions

Why choose the Gordon Ford College of Business at Western Kentucky University?

The Gordon Ford College of Business at Western Kentucky University is a top business school in Kentucky, offering AACSB-accredited undergraduate and graduate business programs, hands-on learning, and strong employer connections to prepare students for today’s global business environment.

What business majors and graduate programs are available at WKU?

WKU offers undergraduate business degrees, minors, and certificates in accounting, finance, marketing, management, economics, and data analytics and graduate business programs such as the MBA, Master of Accountancy,  Master of Cybersecurity and Data Analytics and Master of Economics.

What do career opportunities look like for GFCB graduates?

Students in WKU’s undergraduate and graduate business programs gain real-world experience through internships, career fairs, networking events, and employer partnerships that support career readiness and strong job placement outcomes.

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Welcome from the Dean

Chandler Hall Info


Gordon Ford College of Business

1906 College Heights Blvd. #11056

Bowling Green KY 42101

Deans Office: Chandler Hall 3003A

Phone: 270-745-2279

Text:  270-721-4490

E-mail: gfcb@wku.edu 


 

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