Department of Marketing
Reach greater heights with a degree in Marketing from Western Kentucky University. Marketing plays a critical role in any profession that concerns consumers and their decision-making process. Our Department of Marketing offers a flexible program that enables students to choose a concentration area of study that aligns with their career aspirations.
By enrolling in WKU's Marketing program, students benefit from a hands-on and immersive
academic experience facilitated by our distinguished faculty and small class sizes.
We equip our students with the necessary skill set that is crucial in today's ever-evolving
market landscape, thereby better-preparing them for future success.
Find Your Program
in the Department of Marketing
The Sales concentration sets students on the path to success in high-powered and profitable positions in corporate sales. The program provides ample opportunities for networking through internships, expert speaker events, and national sales tournaments.
The Strategic Marketing concentration hones your ability to think critically and create successful business strategies through a deep understanding of market trends. You'll explore key areas such as strategic planning, segmentation and targeted marketing, consumer behavior, marketing research, product development, promotion, pricing, distribution decisions, services marketing, and even international marketing.
Social Media Marketing
The Social Media Marketing concentration teaches students how to effectively leverage traditional, digital, and social media platforms to achieve marketing objectives. Students will engage in hands-on projects with prominent organizations, mastering skills such as content marketing, search engine optimization, analytics, website design, and more.
The marketing minor provides an attractive complement to many traditional liberal arts majors. Combinations of marketing with foreign language, agriculture, advertising, the performing arts, sports, health care and hospitality services, fashion retailing and others would broaden and strengthen career options. Marketing has a role in any occupational field that involves consumers and the choices which they make.
The sales minor provides an attractive option for students interested in professional selling. Combining a sales minor with a variety of fields such as finance, accounting, management, advertising, communication, health care and hospitality services, public relations, fashion retailing and numerous others would provide very strong career options.
Certificate in Sales
The certificate in sales is a 4-class (12 credit) certificate designed to expose student to sales techniques and sales career opportunities. Students are required to take MKT 220 (Basic Marketing Concepts), MKT 325 (Personal Selling), MKT 425 (Advanced Personal Selling) and one additional marketing elective to include MKT490 (marketing internship).