Facebook Pixel Undergraduate Program | Western Kentucky University

Undergraduate Program


The Department of Communication has a national reputation for excellence in teaching, research, and service. Our highly skilled faculty is also known across campus for its student-centered focus.

Recently revised, the curricula in the Department of Communication teaches students how to improve relationships, analyze social and cultural problems, and develop messages to be successful communicators in a wide variety of situations.  In other words, students explore how and why people think, behave, and interact the way they do, and learn the art of communicating with others more effectively.

Undergraduate Programs Available:

Advertising
Communication Studies
Corporate and Organizational Communication
Public Relations
Undergraduate Certificates
Certificate in Workplace Communication (18 hours)

The Workplace Communication Certificate emphasizes building interpersonal communication skills vital to employee success in any work environment such as teamwork, problem solving, and conflict resolution. 

For business managers, human resource managers, manufacturing executives, advertising account managers, public relations practitioners, political consultants, healthcare administrators, construction managers, and entrepreneurs. 

Certificate in Strategic Communications (18 hours)

The Strategic Communication Certificate is an applied program with a Public Relations emphasis with courses in instruction in both digital and traditional communications strategies, media relations, and communication law and ethics. This program highlights building relationships with stakeholders while creating and delivering messages across multiple channels that effectively influence target audiences. 

For advertising account managers, brand managers, sports marketers, influencers, communication managers, social media marketers, healthcare administrators, broadcasters, managers of tourism and business executives. 

Certificate in Digital Advertising (18 hours)

The Digital Advertising Certificate emphasizes a business core focusing on research, strategy and branding that allows students to develop compatible applied skills. You will also gain exposure to creation and production of verbal and visual messages using photography, video and computer-based techonology. 

For entrepreneurs, freelancers, media producers, social media content creators, public relations practitioners, writers, and anyone wanting a well-packaged set of business tools and applied skills for brand promotion. 


Majors Compared Side by Side

How a Communication Degree Makes You More Attractive to Employers- by Bob Layne,  President & CEO - The Visibility Company


Some of the links on this page may require additional software to view.

 Last Modified 3/5/24