Certificate in Strategic Communications
Available Fall 2021
Successful organizations understand the vital role strategic communications plays in reaching their goals and accomplishing their missions.
The Certificate in Strategic Communications includes instruction in both digital and traditional communications strategies, media relations, and communications law and ethics. Students learn how to create impactful messages, select best communications channels, and evaluate communications efforts against established benchmarks.
This 18-hour program will equip students with skills and ways of thinking needed for achieving strategic communications success.
JOUR 202 Introduction to News Writing
PR 255 Fundamentals of Public Relations
PR 321 Communications Analytics
PR 356 Digital Tactics in Public Relations OR PR 358 PR Writing & Production
COMM 346 Persuasion
COMM 364 Crisis Communication
Total – 18 hours
For complete course descriptions see the
WKU Undergraduate Catalog.