Certificate in Strategic Communications

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Available Fall 2021

Successful organizations understand the vital role strategic communications plays in reaching their goals and accomplishing their missions.   

The Certificate in Strategic Communications includes instruction in both digital and traditional communications strategies, media relations, and communications law and ethics. Students learn how to create impactful messages, select best communications channels, and evaluate communications efforts against established benchmarks.

This 18-hour program will equip students with skills and ways of thinking needed for achieving strategic communications success.

 

CURRICULUM

 

JOUR 202  Introduction to News Writing

PR 255       Fundamentals of Public Relations

PR 321        Communications Analytics

PR 356        Digital Tactics in Public Relations     OR     PR 358        PR Writing & Production

COMM 346 Persuasion

COMM 364 Crisis Communication

 

Total – 18 hours

 

For complete course descriptions see the

WKU Undergraduate Catalog.