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   Certificate in 

  Digital  Advertising

Visit, call, or e-mail for more information.

Department of Communication
Fine Arts Center 130
(270) 745-3296
(270) 745-3295 (fax)

comm.student@wku.edu

 

Academic Advisors

bruce.crawley@wku.edu

clint.haynes@wku.edu

 

Certificate in Digital Advertising


Available Fall 2021

Advertising, promotions and marketing management are growing professional fields. Many other kinds of businesses also desire employees who bring these kinds of skills to their workplace. 

Students who complete this certificate will learn how to research, analyze, evaluate and best reach audiences.

You will also gain exposure to creation and production of verbal and visual messages using photography, video and computer-based technology.

This 18-hour program will equip students with skills and ways of thinking needed for achieving success in a digital world.

 

CURRICULUM

 

Required (12 hours)

AD 210       Digital Advertising

           OR

ART 243     Digital Media

AD 240      Advertising in a Digital World

AD 300       Research in Advertising & PR

AD 330       Branding

           OR

AD 349       Advertising Media

Electives (6 hours, chosen from…)

BCOM 264  Digital Video Production & Distribution

BCOM 366  Editing I

PJ 131        Introduction to Digital Photography              OR

PJ 231       Introduction to Photojournalism

AD 330       Branding

AD 349       Advertising Media

UX 340       Programming for Media Platforms

 

 

Total – 18 hours

For complete course descriptions see the

WKU Undergraduate Catalog.

 

 


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 Last Modified 6/24/21