WKU’s Marketing & Communications office provides a centralized marketing effort to ensure brand consistency, proper use of WKU’s logos and marks, open communication with marketing staff across campus and assistance with marketing needs.
The WKU Communication and Branding Manual serves as a reference for WKU’s brand and graphic identity standards. WKU employees as well as external vendors should use the guidelines when developing communication materials that represent WKU or its colleges and departments. The guidelines must be followed in order to maintain WKU’s brand through consistent use of graphic messaging elements in communication materials.
WKU Marketing and Communications offers marketing and web consultations to any unit or department across campus. Please contact Marketing & Communications for assistance with the following services:
All faculty and staff at WKU who are responsible for marketing their programs are encouraged to be part of the WKU Marketing Council. This group provides an open line of communication to other marketers on campus, and can be a valuable resource.