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Bachelor of Arts in Communication


WKU COMM: Connect, Collaborate, Captivate

The Communication major prepares students to understand how communication shapes relationships, organizations, and society. Students learn to analyze communication across contexts, craft and present effective messages, and develop strategic, theory-based communication plans that address real-world issues. Through small classes, hands-on projects, and expert faculty, students build strong interpersonal, writing, and problem-solving skills that employers value. Communication graduates are flexible, people-centered professionals who find success in corporate communication, sales, nonprofit leadership, social media management, digital content creation, and employee relations. The major also pairs seamlessly with fields like psychology, business, and political science, creating endless possibilities.

Students will complete a set of core courses covering different aspects of the discipline including organizational, interpersonal, and intercultural communication.  Additionally, students select courses on message strategies such as persuasion and crisis communication, specialized contexts such as health, sport, and leadership, and other electives tailored to different interests and career goals.


  • Analyze communication within organizations, relationships, and society.
  • Construct and present messages appropriately adapted to specific contexts and audiences.
  • Develop strategic, theoretically informed communication plans addressing organizational, relational, or societal issues.

 

students having a conversation

Communication 4-Year Degree Path

Program Requirements

Comm Studies (Prior to Aug. 24)

Corp & Org (Suspended as of 24)

Suspended as of 2022

The minor in communication studies requires 24 hours of course work and helps students to develop competencies in analyzing communication situations, constructing and presenting messages, and adapting to specific contexts. Students pursuing the minor will complete a core group of five classes and then select three electives. 

Required Core Courses (15 Hours)
(Prerequisite classes are listed in parenthesis)

  • COMM 200: Communication Foundations (COMM 145, ENG 100)

  • COMM 345: Advanced Public Speaking (COMM 145)

  • COMM 348: Interpersonal Communication (COMM 200 or ENG 300)

  • COMM 362: Organizational Communication (COMM 200 or ENG 300)

  • COMM 463: Advanced Intercultural Communication


Choose one elective from each of the following areas (At least six hours must be upper division courses; 9 Hours Total)

Organizational Communication (3 Hours):

  • COMM 330: Leadership Communication

  • COMM 349: Small Group Communication

  • COMM 462:Advanced Organizational Communication (COMM 200 or ENG 300)


Interpersonal Communication (3 Hours):

  • COMM 240: Effective Listening

  • COMM 374: Gender and Communication

  • COMM 448: Advanced Interpersonal Communication (COMM 348)

  • COMM 450: Family Communication (COMM 348)

Public Communication (3 Hours):

  • COMM 245: Argumentation/Debate

  • COMM 247: Voice & Diction

  • COMM 346: Persuasion (COMM 200 or ENG 300)

  • COMM 388: Seminar in Political Communication


Students may opt to substitute COMM 300: Introduction to Communication Research Methods in fulfillment of a Communication Elective.

Joint Undergraduate & Master’s Program (JUMP) in Applied Communication

JUMP Into Your Future — While Completing your Bachelor's Degree

JUMP allows qualified students to begin WKU’s fully online, 31-hour M.A. in Applied Communication while completing a bachelor’s degree.

Start Early — Begin graduate coursework as early as the junior year.

Transition Seamlessly — Apply for admission to Graduate Studies during the final undergraduate semester. After earning the bachelor’s degree, complete the remaining M.A. requirements as a full-time graduate student.

Graduate Ahead — Save a full year compared to the traditional timeline and enter the workforce with a competitive master’s-level credential sooner.


JUMP Admission Requirements

Am I qualified?

To be eligible for the JUMP program, students must meet the following criteria:

  • Be a Communication major or an approved related-major student. Approval from both undergraduate and graduate program advisors is required.
  • Complete COMM 200, COMM 300, and COMM 362 before taking graduate Communication courses.
  • Have a GPA of 3.50 or higher in undergraduate major coursework.
  • Completed at least 60 credit hours with at least 15 hours of undergraduate coursework remaining.
  • Obtain a recommendation from Communication program faculty. Student interest or an academic advisor’s recommendation alone is not sufficient.

What’s the process?

Interested students should first speak with their undergraduate program advisor and then consult with graduate program coordinator about eligibility and course planning. Upon acceptance, students meet with their undergraduate and graduate advisor to develop a program of study and sign a Statement of Intent with the School of Media & Communication and the Graduate School.

 

JUMP Statement of Intent

How does the dual-credit work?

Undergraduate students admitted to JUMP may take approved graduate courses that count toward both the undergraduate and graduate degrees, subject to university JUMP policy and program approval.

Up to 9 credit hours of graduate coursework may count toward both degrees. Courses must fit both degree plans.

JUMP students may complete a maximum of 12 hours of graduate coursework prior to admission to Graduate Studies.

For Communication majors, the undergraduate capstone course may not be double-counted for JUMP.

What GPA do I need to maintain?

JUMP students must maintain the following GPA requirements throughout the program:

  • Undergraduate Communication coursework: cumulative GPA of 3.50 or higher to remain in good standing
  • Graduate coursework: cumulative GPA of 3.0 or higher

When do I become a graduate student?

While in the JUMP program: JUMP students remain classified as undergraduates until they have completed all credit hour requirements for their bachelor's degree. During this time, students retain all rights and privileges of undergraduate students, including eligibility for undergraduate financial aid.

Transition to graduate status: JUMP students must apply to Graduate Studies upon reaching the maximum total of graduate hours as an undergraduate or during their final undergraduate term, whichever comes first. The admissions application fee will be waived for JUMP students.

After admission to Graduate Studies: Students are reclassified as graduate students and no longer qualify for undergraduate classification for any purpose, including financial aid. However, they become eligible for graduate student privileges, including financial opportunities such as graduate assistantship appointments.

How long do I have to finish?

Students must complete the M.A. degree within three academic semesters (excluding summers) from the date the bachelor’s degree is awarded. The undergraduate degree must be awarded before the graduate degree.

If the master’s degree is not completed within this timeframe, credit for courses counted toward both degrees will be forfeited.

 

What if I can’t finish the program?

Personal hardships may occasionally prevent a JUMP student from completing the full program. In such cases, an appeal process is available to ensure completed coursework can still count toward the bachelor’s degree.

Eligibility: JUMP students who have completed at least 120 credit hours and met all other requirements for the B.A. in Communication (including joint credit hours) are eligible to submit an appeal.

Appeal Process: Students submit a documented appeal to the School of Media & Communication describing the hardship. If approved, the school may recommend to the Graduate School that graduate-level coursework be applied toward undergraduate degree requirements, allowing the B.A. to be awarded.

Important Notes

  • Appeals must involve genuine personal hardships. Poor class performance does not qualify.
  • All graduate credit applied toward the bachelor’s degree must follow WKU’s policy on Undergraduate Enrollment in Graduate Courses.

 

 

Click here to learn about our Master of Arts in Applied Communication.

 


For more information, contact:

  • (270) 745-4144
  • JRH 216



Financial Assistance

Career Pathways

Communication Degree

 

 

 

 

 

 

 


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 Last Modified 7/24/26