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Bachelor of Arts in Communication


WKU COMM: Connect, Collaborate, Captivate

The Communication major prepares students to understand how communication shapes relationships, organizations, and society. Students learn to analyze communication across contexts, craft and present effective messages, and develop strategic, theory-based communication plans that address real-world issues. Through small classes, hands-on projects, and expert faculty, students build strong interpersonal, writing, and problem-solving skills that employers value. Communication graduates are flexible, people-centered professionals who find success in corporate communication, sales, nonprofit leadership, social media management, digital content creation, and employee relations. The major also pairs seamlessly with fields like psychology, business, and political science, creating endless possibilities.

Students will complete a set of core courses covering different aspects of the discipline including organizational, interpersonal, and intercultural communication.  Additionally, students select courses on message strategies such as persuasion and crisis communication, specialized contexts such as health, sport, and leadership, and other electives tailored to different interests and career goals.


  • Analyze communication within organizations, relationships, and society.
  • Construct and present messages appropriately adapted to specific contexts and audiences.
  • Develop strategic, theoretically informed communication plans addressing organizational, relational, or societal issues.

 

students having a conversation

Communication 4-Year Degree Path

Program Requirements

Comm Studies (Prior to Aug. 24)

Corp & Org (Suspended as of 24)

Suspended as of 2022

The minor in communication studies requires 24 hours of course work and helps students to develop competencies in analyzing communication situations, constructing and presenting messages, and adapting to specific contexts. Students pursuing the minor will complete a core group of five classes and then select three electives. 

Required Core Courses (15 Hours)
(Prerequisite classes are listed in parenthesis)

  • COMM 200: Communication Foundations (COMM 145, ENG 100)

  • COMM 345: Advanced Public Speaking (COMM 145)

  • COMM 348: Interpersonal Communication (COMM 200 or ENG 300)

  • COMM 362: Organizational Communication (COMM 200 or ENG 300)

  • COMM 463: Advanced Intercultural Communication


Choose one elective from each of the following areas (At least six hours must be upper division courses; 9 Hours Total)

Organizational Communication (3 Hours):

  • COMM 330: Leadership Communication

  • COMM 349: Small Group Communication

  • COMM 462:Advanced Organizational Communication (COMM 200 or ENG 300)


Interpersonal Communication (3 Hours):

  • COMM 240: Effective Listening

  • COMM 374: Gender and Communication

  • COMM 448: Advanced Interpersonal Communication (COMM 348)

  • COMM 450: Family Communication (COMM 348)

Public Communication (3 Hours):

  • COMM 245: Argumentation/Debate

  • COMM 247: Voice & Diction

  • COMM 346: Persuasion (COMM 200 or ENG 300)

  • COMM 388: Seminar in Political Communication


Students may opt to substitute COMM 300: Introduction to Communication Research Methods in fulfillment of a Communication Elective.

Joint Undergraduate & Master’s Program (JUMP) in Communication

JUMP Into Your Future — Bachelor’s + Master’s in Five Years

The Joint Undergraduate-Master’s Program (JUMP) offers academically outstanding students an accelerated path from their bachelor’s degree to the Master of Arts in Applied Communication — all within five academic years.

Start Early — Begin graduate coursework as early as the junior year, blending it with the undergraduate schedule.

Transition Seamlessly — Upon completing the bachelor’s degree with satisfactory academic progress, students move directly into the MA program as fully classified graduate students — no gap, no reapplication hassle.

Graduate Ahead — Save a full year compared to the traditional timeline and enter the workforce with a competitive master’s-level credential sooner.


JUMP Admission Requirements

Am I qualified?

To be eligible for the JUMP program, students must meet the following criteria:

  • Enrollment in the B.A. in Communication
  • Cumulative undergraduate GPA of 3.25 or higher
  • Completion of at least 60 credit hours (including 24 at WKU) with at least 15 hours of undergraduate coursework remaining
  • Recommendation of a faculty advisor
  • Submission of an academic writing sample

What’s the process?

Students interested in the JUMP program should meet with their faculty advisor and subsequently with the graduate program coordinator and complete a JUMP program application, ideally before reaching 75 credit hours. Applications are reviewed and approved by the School of Media & Communication Graduate Program Committee. Upon acceptance, students meet with their undergraduate and graduate advisor to develop a program of study and sign a Statement of Intent with the School of Media & Communication and the Graduate School.

 

JUMP Statement of Intent

How does the dual-credit work?

Once accepted into the JUMP program, students may enroll in both undergraduate and graduate courses within the same semester. Undergraduate coursework applies toward the B.A. in Communication, while graduate coursework counts toward the M.A. in Applied Communication. Up to 9 credit hours of graduate coursework may count toward both degrees, allowing JUMP students to make progress on their master’s degree while completing their bachelor’s.

JUMP students may complete a maximum of 12 hours of graduate coursework prior to admission to the Graduate School.

What GPA do I need to maintain?

JUMP students must maintain the following GPA requirements throughout the program:

  • Undergraduate Communication coursework: cumulative GPA of 3.25 or higher to remain in good standing
  • Graduate coursework: cumulative GPA of 3.0 or higher

Failure to maintain either requirement may result in denial of graduate standing.

When do I become a graduate student?

While in the JUMP program: JUMP students remain classified as undergraduates until they have completed all credit hour requirements for the B.A. in Communication (a minimum of 120 hours, including any joint undergraduate/graduate credit). During this time, students retain all rights and privileges of undergraduate students, including eligibility for undergraduate financial aid.

Transition to graduate status: JUMP students must apply to the Graduate School upon reaching the maximum total of graduate hours as an undergraduate or during their final undergraduate term, whichever comes first. The admissions application fee will be waived for JUMP students.

After admission to the Graduate School: Students are reclassified as graduate students and no longer qualify for undergraduate classification for any purpose, including financial aid. However, they become eligible for graduate student privileges, including financial opportunities such as graduate assistantship appointments.

How long do I have to finish?

Students must complete the M.A. degree within three academic semesters (excluding summers) from the date the bachelor’s degree is awarded. The undergraduate degree must be awarded before the graduate degree.

If the master’s degree is not completed within this timeframe, credit for courses counted toward both degrees will be forfeited.

 

What if I can’t finish the program?

Personal hardships may occasionally prevent a JUMP student from completing the full program. In such cases, an appeal process is available to ensure completed coursework can still count toward the bachelor’s degree.

Eligibility: JUMP students who have completed at least 120 credit hours and met all other requirements for the B.A. in Communication (including joint credit hours) are eligible to submit an appeal.

Appeal Process: Students submit a documented appeal to the School of Media & Communication describing the hardship. If approved, the school may recommend to the Graduate School that graduate-level coursework be applied toward undergraduate degree requirements, allowing the B.A. to be awarded.

Important Notes

  • Appeals must involve genuine personal hardships. Poor class performance does not qualify.
  • All graduate credit applied toward the bachelor’s degree must follow WKU’s policy on Undergraduate Enrollment in Graduate Courses.

 

 

Click here to learn about our Master of Arts in Applied Communication.

 


For more information, contact:

  • (270) 745-4144
  • JRH 216



Financial Assistance

Career Pathways

Communication Degree

 

 

 

 

 

 

 


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 Last Modified 3/12/26