Facebook Pixel Strategic Communications, Undergraduate Certificate - Communication Department | Western Kentucky University

Strategic Communications, Undergraduate Certificate

The Certificate in Strategic Communications includes instruction in both digital and traditional communications strategies, media relations, and communications law and ethics. Students learn how to create impactful messages, select best communications channels, and evaluate communications efforts against established benchmarks.

Successful organizations understand the vital role strategic communications plays in reaching their goals and accomplishing their missions. This 18-hour program will equip students with skills and ways of thinking needed for achieving strategic communications success.

Total – 18 hours

  • JOUR 202: Introduction to News Writing

  • PR 255: Fundamentals of Public Relations

  • PR 321: Communications Analytics

  • PR 356: Digital Tactics in Public Relations OR

    • PR 358: PR Writing & Production

  • COMM: 346 Persuasion

  • COMM 364: Crisis Communication

Bruce Crawley, M.A.
Bruce Crawley, M.A.
- Instructor II / Communication Programs Advising Coordinator

Clint Haynes, M.A.
Clint Haynes, M.A.
- Associate Professor, Advertising and Public Relations Programs Advising Coordinator


Some of the links on this page may require additional software to view.

 Last Modified 8/21/23