Digital Advertising, Undergraduate Certificate
The business of advertising is being transformed as consumers are choosing digital technologies to access a variety of content where and when they choose. Conventional media revenue models are being challenged and advertising professionals with new skill sets are needed. The new 18-hour Digital Advertising certificate is focused on developing real-world advertising skills including consumer research, branding, search engine optimization (SEO), pay-per-click advertising, paid social media advertising, and tracking results through digital analytics. The hands-on curriculum equips students with practical skills for workforce success.