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Digital Advertising, Undergraduate Certificate


The business of advertising is being transformed as consumers are choosing digital technologies to access a variety of content where and when they choose. Conventional media revenue models are being challenged and advertising professionals with new skill sets are needed. The new 18-hour Digital Advertising certificate is focused on developing real-world advertising skills including consumer research, branding, search engine optimization (SEO), pay-per-click advertising, paid social media advertising, and tracking results through digital analytics. The hands-on curriculum equips students with practical skills for workforce success.

Required: 12 hours

  • AD 210: Software Studio OR

    • ART 243: Digital Media

  • AD 240: Advertising in a Digital World

  • AD 300: Research in Advertising & PR

  • AD 330: Branding OR

    • AD 349: Advertising Media


Electives (6 hours)

  • BCOM 264: Digital Video Production & Distribution

  • BCOM 366: Editing I

  • PJ 131: Introduction to Digital Photography OR

    • PJ 231: Introduction to Photojournalism

  • AD 330: Branding

  • AD 349: Advertising Media

  • UX 340: Programming for Media Platforms

 

Total: 18 hours

Clint Haynes, M.A.
Clint Haynes, M.A.
- Associate Professor, Advertising and Public Relations Programs Advising Coordinator / Basic Course Co-Director


 


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 Last Modified 8/25/22