Current Advertising Major Requirements

Core Requirements (30 Hours) (Prerequisite classes are listed in parenthesis.)

COMM 200 Communication Foundations (COMM 145, ENG 100)

MKT 220 Basic Marketing Concepts

AD 210 Software Studios

AD 240 Advertising in a Digital World

AD 310 Visual Concepts in Advertising (AD 210, AD 240)

AD 330 Branding (AD 240, RESEARCH)

UX 330 Intro to Interactive (AD 210)

AD 349 Advertising Media (AD 240, RESEARCH)

AD 410 Portfolio (Permission of Instructor)

Choose one of the following research courses:

AD 300 Research in AD & PR (COMM 200, AD 240, or PR 255)

COMM 300 Comm Research Methods (MATH 109, COMM 200)

PS 301 Research Methods in Political Science (Permission)

SOCL 302 Strategies of Social Research

Restricted Electives (6 Hours)

In addition, two of these electives must be chosen from the following:

PR 255 Fundamentals of Public Relations

UX 320 User Experience Design (AD 210, AD 240)

UX 340 Programming for Designers

PR 350 Legal & Ethical Foundations of Strategic Communication

COMM 362 Org. Communication (COMM 200, COMM 300)

UX 400 Advanced Interactive

AD 489 Internship in Advertising

With departmental approval, students may opt to substitute one of the following courses in fulfillment of an elective requirement:

AD 400 Special Topics

AD 415 Study Abroad

AD 495 Independent Study