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Social Media Marketing

Bachelor of Science in Marketing - Social Media Marketing Concentration

Focuses on the strategic use of traditional, digital, and social media platforms to meet Marketing goals. Students have ample opportunity to work with real organizations on social media campaigns, content marketing, SEO, analytics, website design and more.

Courses needed to complete the Bachelor of Science degree in Marketing (beyond admission requirements and core courses) include:

Marketing Core (required of all Marketing majors):

  • MKT 321 Consumer Behavior
  • MKT 325 Personal Selling
  • MKT 421 Marketing Research
  • MKT 422 Marketing Management
  • MGT 361 Business Writing OR
    ENG 306 Business Writing

Social Media Marketing track:

  • MKT 322 - Integrated Marketing Communications
  • MKT 328 - Marketing on the World Wide Web
  • MKT 331 - Social Media Marketing
  • MKT Elective - Any Marketing course not included elsewhere in the major degree program
  • PROF Elective - Any 300 or 400 level College of Business course not included elsewhere in the major degree program

Career Opportunities

Students who choose the Social Media Marketing concentration will be prepared for careers such as:

  • Social Media Manager
  • Online Writer/Editor
  • Social Media Strategist
  • SEO Consultant
  • Public Relations
  • Content Manager
  • Community Manager
  • Marketing Communication
  • Social Media Developer
  • Social Media Marketer

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 Last Modified 1/31/20