Facebook Pixel Professional Selling | Western Kentucky University Skip to main content

Professional Selling

Bachelor of Science in Marketing - Professional Selling Concentration

As part of the Center for Professional Selling, one of the few certified centers in the United States, this track prepares students for careers in face-paced and lucrative corporate sales positions. Tremendous networking opportunities are made through engagement with internships, guest speakers and in national sales competitions.

Courses needed to complete the Bachelor of Science degree in Marketing (beyond admission requirements and core courses) include:

Marketing Core (required of all Marketing majors):

  • MKT 321 Consumer Behavior
  • MKT 325 Personal Selling
  • MKT 421 Marketing Research
  • MKT 422 Marketing Management
  • MGT 361 Business Writing OR
    ENG 306 Business Writing

Professional Selling track:

  • MKT 329 - Business to Business Marketing
  • MKT 424 - Sales Force Management
  • MKT 425 - Advanced Personal Selling
  • MKT Elective - Any Marketing course not included elsewhere in the major degree program
  • PROF Elective - Any 300 or 400 level College of Business course not included elsewhere in the major degree program

Career Opportunities

Students who choose the Professional Selling concentration will be prepared for careers such as:

  • Sales Engineer
  • Manufacturers Rep
  • Account Executive
  • Relationship Manager
  • Regional Sales Manager
  • Territory Manager
  • Application Engineer
  • Business Development
  • Account Manager
  • District Manager

Some of the links on this page may require additional software to view.

 Last Modified 9/26/18