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Strategic Marketing Concentration

Bachelor of Science in Marketing - Strategic Marketing Concentration

The Strategic Marketing concentration develops critical thinking skills necessary to build strategy based on market knowledge. Areas of study include strategic planning; segmentation and target marketing; consumer behavior; marketing research; product, promotion, pricing, and distribution decisions; services marketing; and international marketing.

Marketing-Strategic Marketing Concentration Program Information


Career Opportunities

Students who choose the Strategic Marketing concentration will be prepared for careers such as:

  • Brand Manager
  • Creative Director
  • Market Research
  • Product Manager
  • Customer Relations
  • Public Relations
  • Advertising
  • Events Manager
  • Purchasing Manager
  • Entrepreneur


The Gordon Ford College of Business is a top business school with dual AACSB accreditation in both business and accounting programs

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 Last Modified 6/15/22