Marketing Home
For information about WKU's institutional Marketing, visit Marketing & Communications.
Bachelor of Science in Marketing - Strategic Marketing Concentration
The Strategic Marketing concentration develops critical thinking skills necessary to build strategy based on market knowledge. Areas of study include strategic planning; segmentation and target marketing; consumer behavior; marketing research; product, promotion, pricing, and distribution decisions; services marketing; and international marketing.
Courses needed to complete the Bachelor of Science degree in Marketing (beyond admission requirements and core courses) include:
Marketing Core (required of all Marketing majors):
- MKT 321 Consumer Behavior
- MKT 325 Personal Selling
- MKT 421 Marketing Research
- MKT 422 Marketing Management
- MGT 361 Business Writing OR
ENG 306 Business Writing
Strategic Marketing track:
- MKT 322 - Integrated Marketing Communications OR
MKT 328 - Marketing on the World Wide Web OR
MKT 331 - Social Media Marketing - MKT 327 - Retail Management and Strategy OR
MKT 423 - Supply Chain Management - MKT Elective - Any Marketing course not included elsewhere in the major degree program
- MKT Elective - Any Marketing course not included elsewhere in the major degree program
- PROF Elective - Any 300 or 400 level College of Business course not included elsewhere in the major degree program
Career Opportunities
Students who choose the Strategic Marketing concentration will be prepared for careers such as:
- Brand Manager
- Creative Director
- Market Research
- Product Manager
- Customer Relations
- Public Relations
- Advertising
- Events Manager
- Purchasing Manager
- Entrepreneur
Note: documents in Portable Document Format (PDF) require Adobe Acrobat Reader 5.0 or higher to view,
download Adobe Acrobat Reader.
Note: documents in Excel format (XLS) require Microsoft Viewer,
download excel.
Note: documents in Word format (DOC) require Microsoft Viewer,
download word.
Note: documents in Powerpoint format (PPT) require Microsoft Viewer,
download powerpoint.
Note: documents in Quicktime Movie format [MOV] require Apple Quicktime,
download quicktime.
