Strategic Marketing Concentration
Bachelor of Science in Marketing - Strategic Marketing Concentration
The Strategic Marketing concentration develops critical thinking skills necessary to build strategy based on market knowledge. Areas of study include strategic planning; segmentation and target marketing; consumer behavior; marketing research; product, promotion, pricing, and distribution decisions; services marketing; and international marketing.
Marketing-Strategic Marketing Concentration Program Information
Career Opportunities
Students who choose the Strategic Marketing concentration will be prepared for careers such as:
- Brand Manager
- Creative Director
- Market Research
- Product Manager
- Customer Relations
- Public Relations
- Advertising
- Events Manager
- Purchasing Manager
- Entrepreneur
The Gordon Ford College of Business is a top business school with dual AACSB accreditation
in both business and accounting programs
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