Facebook Pixel Text - Web Best Practices | Western Kentucky University Skip to main content


When working with text there are some do's and don'ts that can help make sure that your page is easy to read. Using spacing between sections, replacing content with snippets, and using buttons instead of links are just a few of the ways you can improve user experience on your site. See the do's and don'ts below for some examples of what not to do and alternatives you can use instead.

Make Text Easy to Read

Don't create walls of text. When entering several paragraphs of information it can become hard to read.

Do use spacing! When finishing a section of text hit Enter to create an empty paragraph, or Shift + Enter to create a blank line. Do this multiple times and combine with a horizontal line to break up sections and make them easier to read.

Do use snippets! Break your text into sections using cards or divide your text using columns. There are several snippets and styles of each to customize your page.

Make Important Links Easy to Find

Don't hide important links inside of paragraphs.

Do use buttons! Buttons are a great way to call attention to an important link. Include a short message or information about the link above it. When entering text for your link describe the action or page you are linking to (ex. About Us, Register Today, Learn More). Avoid using phrases like 'Click Here' or lenthy text such as 'Resister for Classes in Spring Semester'. Instead say 'Register Now' or 'Get Started'.

Important Messages

Don't create bold or large text size messages. It can be tempting to use the wysiwyg editor to create extremely large, uppercase, bold, or colored text. Avoid this method when entering important messages.

Do use alerts! Inform users of important messages using the alert snippet. These messages are available in 4 contextual colors, include an icon, and can be placed anywhere. You can also use the _notification.pcf to include an alert at the top of every page on your site.



Need Assistance?

The WKU ITS Service Desk is here to help. Give us a call, chat with a representative online, use the Self-Help Knowledge Base and more.

Get Help

Some of the links on this page may require additional software to view.

 Last Modified 10/23/18