In addition to the default WKU red the website uses other shades of red and gray. The colors listed below are recommended for use on your sites and pages. Colors codes are included in hex, rgb, and cmyk formats.
info-circle You do not have to use these colors, but we strongly recommend you stay within this pallette to maintain consistency across all WKU websites.
WKU Red is used as the background color in the header and is also the color for all links. This is the primary color for the site.
- rgb(176, 30, 36)
- cmyk(21%, 100%, 99%, 13%)
WKU Red (Darker)
To accent the WKU Red there is a 10% darker red. This red is used for borders, hover and active states, and darker red backgrounds.
- rgb(154, 26, 32)
- cmyk(25%, 100%, 97%, 23%)
The lightest gray, used for backgrounds and borders. To be used as a subtle accent color, not for text.
- rgb(239, 239, 239)
- cmyk(5%, 3%, 3%, 0%)
The second lightest gray, used mostly for borders. To be used as an accent color, not for text.
- rgb(204, 204, 204)
- cmyk(19%, 15%, 16%, 0%)
A lighter gray for muted or secondary text. Often combined with italics to create subheadings.
- rgb(119, 119, 119)
- cmyk(55%, 46%, 46%, 11%)
The main color of gray used for base text and header color over white backgrounds.
- rgb(85, 85, 85)
- cmyk(64%, 56%, 55%, 31%)
The second darkest gray, typically reserved for backgrounds. To be used as an accent color, not for text.
- rgb(51, 51, 51)
- cmyk(69%, 63%, 62%, 58%)
As an alternative to using solid black for backgrounds the site uses a very dark shade of gray which is softer.
- rgb(34, 34, 34)
- cmyk(72%, 66%, 65%, 72%)