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Advertising, Major


The major in Advertising prepares students for media, agency, and corporate advertising careers. 

The Advertising major provides a number of opportunities for students to build an impressive resume and online portfolio leading to an exciting career. Class projects, competitions, and hands-on internshups provide an extraordinary educational experience. The business of advertising is being transformed as consumers are choosing digital technologies to access a variety of content where and when they choose. Conventional media revenue models are being challenged and advertising professionals with new skill sets are needed. The major in Advertising prepares students to work as entrepreneurs to launch their own businesses or for careers in media, agency, or corporate advertising. 

Specific objectives of the Advertising major:

  • acquaint students with important concepts, methods, and examples of successful advertising communication strategies
  • provide students with training to make strategically sound analysis of advertising decisions
  • provide students with opportunties to apply knowledge and creativity to real-world advertising situations
  • develop students' abilities to present well-reasoned conclusions and recommendations in written and oral presentations and to encourage continued self-education and personal development

Advertising 4-Year Degree Path

36 Hours Total

Core Courses (27 Hours)

(Prerequisite classes are listed in parenthesis)

  • COMM 200: Communication Foundations (COMM 145, ENG 100)

  • MKT 220: Basic Marketing Concepts

  • AD 210: Software Studios

  • AD 240: Advertising in a Digital World

  • AD 310: Visual Concepts in Advertising (AD 210, AD 240)

  • AD 330: Branding (AD 240, RESEARCH)

  • UX 330: Intro to Interactive (AD 210)

  • AD 349: Advertising Media (AD 240, RESEARCH)

  • AD 410: Portfolio (Permission of Instructor)

Choose one of the following research courses: (3 Hours)

  • AD 300: Research in AD & PR (COMM 200, AD 240, or PR 255)

  • COMM 300: Comm Research Methods (MATH 109, COMM 200)

  • PS 301: Research Methods in Political Science (Permission)

  • SOCL 302: Strategies of Social Research


Restricted Electives (6 Hours)

In addition, two of these electives must be chosen from the following:

  • PR 255: Fundamentals of Public Relations

  • UX 320: User Experience Design (AD 210, AD 240)

  • UX 340: Programming for Designers

  • PR 350: Legal & Ethical Foundations of Strategic Communication

  • COMM 362: Org. Communication (COMM 200, COMM 300)

  • UX 400: Advanced Interactive

  • AD 489: Internship in Advertising


With departmental approval, students may opt to substitute one of the following courses in fulfillment of an elective requirement:

  • AD 400: Special Topics

  • AD 415: Study Abroad

  • AD 495: Independent Study

The minor in digital advertising requires 24 hours of course work and is appropriate for students interested in developing a better understanding of advertising utilizing emerging digital communication technologies. Students pursuing the minor will complete a core group of six classes and then select two electives.


Restricted Core Courses (18 Hours)

(Prerequisite classes are listed in parenthesis)

  • SJB 101: Understanding Media

  • SJB 102: Media Content

  • SJB 210: Software Studio for Designers

  • AD 240: Advertising in a Digital World (SJB 101 and 102 or Permission of Instructor.) 

  • AD 330: Branding (AD 300 or Permission) (Fall Junior Year)

  • AD 349: Advertising Media (AD 300 or Permission of Instructor) 

Choose two electives from this list: (6 Hours)

  • UX 320: User Experience Design (SJB 210, AD 240) 

  • UX 340: Programming for Design

  • MKT 331: Social Media Marketing (MKT 220)

  • MKT 328: Marketing on the World Wide Web (MKT 220)

  • PR 355: Fundamentals of PR


Curriculum requirements for students prior to catalog year Fall 2017.

For students looking to double major, these partner programs can help build your skills.

Clint Haynes, M.A.
Clint Haynes, M.A.
- Associate Professor, Advertising and Public Relations Programs Advising Coordinator / Basic Course Co-Director

Charlotte Elder, M.A.
Charlotte Elder, M.A.
- Instructor II / Public Relations and Advertising Programs Advisor / Basic Course Co-Director

To make an advising appointment with Mr. Haynes, go to TopNet and click on Advising. Pick a day and time available on the calendar, and submit.

Advertising, Specific Objectives:

  • To acquaint the student with important concepts, methods, and examples of successful advertising design and media strategies.
  • To provide the student with training to make strategically sound analysis of advertising decisions.
  • To provide the student with opportunities to apply knowledge and creativity to real-world advertising situations.
  • To develop the student’s ability to present well-reasoned conclusions and recommendations in writing and oral presentations.
  • To develop in student’s the foundation for continued self-education and personal development.

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 Last Modified 9/20/22