The major in Advertising prepares students for media, agency, and corporate advertising careers.
The Advertising major provides a number of opportunities for students to build an impressive resume and online portfolio leading to an exciting career. Class projects, competitions, and hands-on internshups provide an extraordinary educational experience. The business of advertising is being transformed as consumers are choosing digital technologies to access a variety of content where and when they choose. Conventional media revenue models are being challenged and advertising professionals with new skill sets are needed. The major in Advertising prepares students to work as entrepreneurs to launch their own businesses or for careers in media, agency, or corporate advertising.
Specific objectives of the Advertising major:
- acquaint students with important concepts, methods, and examples of successful advertising communication strategies
- provide students with training to make strategically sound analysis of advertising decisions
- provide students with opportunties to apply knowledge and creativity to real-world advertising situations
- develop students' abilities to present well-reasoned conclusions and recommendations in written and oral presentations and to encourage continued self-education and personal development
The minor in digital advertising requires 24 hours of course work and is appropriate for students interested in developing a better understanding of advertising utilizing emerging digital communication technologies. Students pursuing the minor will complete a core group of six classes and then select two electives.
Restricted Core Courses (18 Hours)
(Prerequisite classes are listed in parenthesis)
SJB 101: Understanding Media
SJB 102: Media Content
SJB 210: Software Studio for Designers
AD 240: Advertising in a Digital World (SJB 101 and 102 or Permission of Instructor.)
AD 330: Branding (AD 300 or Permission) (Fall Junior Year)
AD 349: Advertising Media (AD 300 or Permission of Instructor)
Choose two electives from this list: (6 Hours)
UX 320: User Experience Design (SJB 210, AD 240)
UX 340: Programming for Design
MKT 331: Social Media Marketing (MKT 220)
MKT 328: Marketing on the World Wide Web (MKT 220)
PR 355: Fundamentals of PR
To make an advising appointment with Mr. Haynes, go to TopNet and click on Advising. Pick a day and time available on the calendar, and submit.
Advertising, Specific Objectives:
- To acquaint the student with important concepts, methods, and examples of successful advertising design and media strategies.
- To provide the student with training to make strategically sound analysis of advertising decisions.
- To provide the student with opportunities to apply knowledge and creativity to real-world advertising situations.
- To develop the student’s ability to present well-reasoned conclusions and recommendations in writing and oral presentations.
- To develop in student’s the foundation for continued self-education and personal development.