Advertising
The major in Advertising prepares students for media, agency, and corporate advertising careers.
The Advertising major provides a number of opportunities for students to build an impressive resume and online portfolio leading to an exciting career. Class projects, competitions, and hands-on internships provide an extraordinary educational experience. The business of advertising is being transformed as consumers are choosing digital technologies to access a variety of content where and when they choose. Conventional media revenue models are being challenged and advertising professionals with new skill sets are needed. The major in Advertising prepares students to work as entrepreneurs to launch their own businesses or for careers in media, agency, or corporate advertising.
- Acquaint students with important concepts, methods, and examples of successful advertising communication strategies
- Provide students with training to make strategically sound analysis of advertising decisions
- Encourage continued self-education and personal development
- Develop students' abilities to present well-reasoned conclusions and recommendations in written and oral presentations
- Provide students with opportunties to apply knowledge and creativity to real-world advertising situations
Advertising 4-Year Degree Path
Digital Advertising enables businesses to track consumer behavior, create targeted campaigns, and optimize their communication strategies based on data-driven insights. By studying digital Advertising, you’ll gain knowledge of various digital tools, techniques, and media platforms that enhance brand visibility and drive revenue growth. If you're passionate about creativity, strategic thinking, and shaping brands through communication, WKU’s Digital AD Certificate offers a unique opportunity to add highly marketable skills to your current major.
For students looking to double major, these partner programs can help build your skills.
Set Your Sights High
WKU's Advertising program equips students with valuable skills that open doors to a wide range of exciting job opportunities.
- Creativity
- Communication
- Project Management
- Copywriting
- Marketing
- Account Manager
- Graphic Designer
- Digital Marketing Manager
- Creative Director
- Website Designer
- Interpublic Group (IPG)
- BBDO Worldwide
- McCann
- Leo Burnett
- Grey Group
Some of the links on this page may require additional software to view.