Department of Marketing
Welcome to the Department of Marketing!
Why Study Marketing at WKU?
Marketing has a role in any occupational field that involves consumers and the choices they make. Companies, non-profits, celebrities, sports teams, and politicians all use these principles.
The Department of Marketing offers a flexible program that allows students to pick a concentration area that aligns with their long-term professional goals.
WKU Marketing students experience an immersive academic experience with small class sizes and award-winning faculty. Each student builds a comprehensive portfolio of skills essential for graduates to be competitive in the marketplace of today and tomorrow.