To achieve our strategic intent and realize our vision, the Gordon Ford College of Business is committed to the following strategic objectives that match those of our university:
Strategic Objective #1: Recruit and retain well-prepared students and highly-qualified faculty and staff.
Strategic Objective #2: Offer high-quality applied business programs that prepare students for lifelong learning and success in a diverse global workplace.
Strategic Objective #3: Build a recognized culture of professionalism among students, faculty, and staff.
Strategic Objective #4: Develop, broaden, and strengthen significant relationships with all internal and external stakeholders with a focus on alumni, business, and governmental organizations.