Gordon Ford College of Business Staff
- Assistant Professor - Marketing
- Grise Hall 408
PhD, Marketing, University of Cincinnati, 2019
BA, English, Business Communication, Sun Yat-sen University, 2012
Ruomeng “Ru” Wu is an Assistant Professor of Marketing, having received her Ph.D. from the University of Cincinnati. Her research is focused on consumer inference. She is currently studying how fonts, titles, and emotional expressions can influence inference and decision. She has presented her work at a variety of business conferences such as the Society for Consumer Psychology and the Association for Consumer Research. Her work has been published in journals such as the Journal of Consumer Psychology and the Journal of Business Research.