Basic Marketing Concepts
Integrated Marketing Communication
D.B.A, Kennesaw State University, Marketing, 2017
M.A., Western Kentucky University, Communications, 1996
B.A., Western Kentucky University, Broadcasting, 1994
Dr. Gardner brings almost 20 years experience in retail marketing, services marketing, and promotion and advertising to the Gordon Ford College of Business Marketing Department. Prior to coming to WKU, she held the position of Director of Marketing/Advertising for the Martin Management Group, the parent company of 18 automotive & motor sport dealerships spanning six states.
Since joining the faculty in the Marketing Department in 2010, she has been awarded the 2014-2015 GFCB Student Advising Award and has twice been nominated for the GFCB Teaching Award. In addition, she has been designated a Professional Certified Marker by the American Marketing Association. She has also served as the faculty advisor for the WKU student chapter of the American Marketing Association since 2011. Dr. Gardner has taught a variety of undergraduate marketing course including Principles of Marketing, Integrated Marketing Communication, and Services Marketing. She has also taught Fundamentals of Public Speaking, Business & Professional Speaking and Introduction to Broadcasting in the Communication Department at WKU.
Dr. Gardner received her BA in Broadcasting and MA in Organization Communication from Western Kentucky University. She recently earned a Doctorate in Business Administration with a concentration in Marketing from Kennesaw State University.