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Gordon Ford College of Business Staff

Lukas Forbes

Lukas Forbes
- Professor - Marketing


Ph.D., University of Kentucky, 2004

M.B.A., Worcester Polytechnic Institute, 2000

B.S., United States Military Academy at West Point, 1994


Dr. Forbes is a Professor of Marketing and directs the nationally recognized sales program at WKU.  He publishes research primarily in the area of sales and services.  His research has appeared in journals to include the Journal of the Academy of Marketing Science, the Journal of Personal Selling & Sales Management, and the Journal of Services Marketing.  He is an active member of the University Sales Center Alliance and former editorial review board member of the Journal of Personal Selling & Sales Management.  He is a “two time” teaching award winner, a college public service award winner, and a recipient of the WKU College Vitale Award for innovation and leadership.


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The Gordon Ford College of Business is a top business school with dual AACSB accreditation in both business and accounting programs


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 Last Modified 12/5/18