Gordon Ford College of Business Staff
- Department Chair & Professor - Marketing
Ph.D., University of Kentucky, 2004
M.B.A., Worcester Polytechnic Institute, 2000
B.S., United States Military Academy at West Point, 1994
Dr. Forbes currently serves as the Marketing Department Chair. He is a Professor of Marketing and directs the nationally recognized sales program at WKU. He is currently a member of the Editorial Review board for the Journal of Selling, and previously served on the Review board for the Journal of Personal Selling & Sales Management. His research has appeared in journals to include the Journal of the Academy of Marketing Science, the Journal of Personal Selling & Sales Management, the Journal of Selling, and the Journal of Services Marketing. He is a two- time teaching award winner, College of Business public service award winner, and recipient of the WKU Business College Vitale Award for innovation and leadership.