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Gordon Ford College of Business Staff


Kristin Bennett, MBA
Kristin Bennett, MBA
- Executive-In-Residence - Marketing
Teaching Area(s)

Personal Selling

Advanced Personal Selling

Sales Force Management

Education
MBA, Western Kentucky University, 2013
 
BS, Business Administration, Western Kentucky University, 1986
Biography
Ms. Bennett has a combined 35+ years of sales experience in the financial services industry with a strong background in Business-to-Business sales. Most recently, she served as a Recruiting Director with deep experience in the consultative sales process. Prior to that, Ms. Bennett spent 24 years as a Regional Vice President/wholesaler in the financial services industry, responsible for the sales of alternative investment products primarily in the states of OH, IN, KY and TN. During her years as a wholesaler, Ms. Bennett's sales experience included prospecting, lead qualifying, needs analysis, product strategy, client segmentation and management of a sales territory.
 
Ms. Bennett currently serves on the GFCB Assurance of Student Learning Committee and the GFCB Learning Goals Task Force and is a co-advisor for the WKU Sales Club and Competition Sales Teams.
 
Ms. Bennett resides in Bowling Green, KY, with her husband, Ted, and daughters, Emma and Ava. She is a fan of professional and college football and enjoys travel, exercising and spending time outdoors.
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 Last Modified 3/29/22