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Gordon Ford College of Business Staff

Joanna Phillips-Melancon
Joanna Phillips-Melancon
- Professor - Marketing

Marketing Research

Social Media Marketing


Ph.D., University of Mississippi, Marketing, 2007

B.S., Berry College, Business Administration, 2001


Dr. Joanna Melancon researches in the areas of consumer loyalty, consumer complaint, and social media marketing. Of the eighteen articles she has published, four have appeared in top-ten Marketing journals, and nine total articles have appeared in top 20 journals in the field for non-doctoral institutions. Collectively, these works have been cited over 2,000 times. Dr. Melancon teaches Social Media Marketing, Marketing Research, and Consumer Behavior. 



  • 2015: GFCB Teaching Award
  • 2020: GFCB Student Advisement Award
  • 2021: MBA Student Experience Award
  • 2022: GFCB Research Award
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The Gordon Ford College of Business is a top business school with dual AACSB accreditation in both business and accounting programs.



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 Last Modified 3/29/22