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Gordon Ford College of Business Staff

Joanna Phillips-Melancon
Joanna Phillips-Melancon
- Professor - Marketing

Basic Marketing Concepts

Social Media Marketing


Ph.D., University of Mississippi, Marketing, 2007

B.S., Berry College, Business Administration, 2001


Dr. Joanna Melancon researches in the areas of consumer loyalty and nontraditional marketing media, specifically social media. Of the fifteen articles she has published, four have appeared in top-ten Marketing journals, and nine total articles have appeared in top 20 journals in the field for non-doctoral institutions. Collectively, these works have been cited over 875 times and have been viewed or downloaded over 13,000 times online. Dr. Melancon teaches Social Media Marketing, Marketing Research, Basic Marketing Concepts and Consumer Behavior, and she was recognized as the GFCB Teacher of the Year in 2015. Additionally Dr. Melancon has served on the Editorial Review Board of the Journal of Services Marketing and as an ad-hoc reviewer for several other journals. 

Areas of Expertise
  • Social Media Marketing
  • Relationship Marketing
  • Loyalty Program Effectiveness
  • Consumer Behavior
  • Generation Y/Millennials

Professional Organizations

  • American Marketing Association
  • Atlantic Marketing Association
  • Reviewer for the Journal of Services Marketing
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The Gordon Ford College of Business is a top business school with dual AACSB accreditation in both business and accounting programs.



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 Last Modified 12/5/18