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Gordon Ford College of Business Staff


Joanna Phillips-Melancon
Joanna Phillips-Melancon
- Professor - Marketing
Courses

Marketing Research

Social Media Marketing

Education

Ph.D., University of Mississippi, Marketing, 2007

B.S., Berry College, Business Administration, 2001

Biography

Dr. Joanna Melancon researches in the areas of consumer loyalty, consumer complaint, and social media marketing. Of the eighteen articles she has published, four have appeared in top-ten Marketing journals, and nine total articles have appeared in top 20 journals in the field for non-doctoral institutions. Collectively, these works have been cited over 2,000 times. Dr. Melancon teaches Social Media Marketing, Marketing Research, and Consumer Behavior. 

 

Awards:

  • 2015: GFCB Teaching Award
  • 2020: GFCB Student Advisement Award
  • 2021: MBA Student Experience Award
  • 2022: GFCB Research Award
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AACSB Seal

The Gordon Ford College of Business is a top business school with dual AACSB accreditation in both business and accounting programs.

 

 


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 Last Modified 3/29/22