Skip to main content
Western Kentucky University


ALL Thursday and Friday classes on all campuses are canceled. Online classes will proceed as scheduled. WKU offices will be closed on Thursday, with essential personnel reporting.

WKU Elizabethtown-Fort Knox campus will remain closed Thurs., Fri, and Sat., March 5-7.

Should inclement weather make travel hazardous, residence halls will remain open until Saturday. Follow WKU Housing & Residence Life for updates.

The high school regional basketball tournament games scheduled for Wednesday night were canceled. Games will be rescheduled for Friday/Saturday. Follow WKU News for the latest updates. #WKUAlert

Gordon Ford College of Business Staff - Joanna Phillips- Melancon

Dr. Joanna Phillips- Melancon

Dr. Joanna Phillips- Melancon

Associate Professor - Marketing and Sales

Office:  GH 410
Phone:  270-745-2619


Basic Marketing Concepts

Social Media Marketing


Dr. Phillips Melancon’s teaching areas include consumer behavior, integrated marketing communications, and marketing research. She has also taught advertising and basic marketing principles. Her primary research interests include loyalty program effectiveness and non-traditional advertising media. Her research has been published in The Journal of Retailing, Journal of Advertising, Journal of Business Research, Journal of Consumer Marketing and the Journal of Services Marketing.


Ph.D., University of Mississippi
B.S., Berry College

Dr. Melancon worked in Sales for Kawasaki Motors Inc. in Atlanta, Georgia, prior to starting her doctoral program.

Areas of Expertise

  • Social Media Marketing
  • Relationship Marketing
  • Loyalty Program Effectiveness
  • Consumer Behavior
  • Generation Y/Millennials

Professional Organizations

  • American Marketing Association
  • Atlantic Marketing Association
  • Reviewer for the Journal of Services Marketing

Note: documents in Portable Document Format (PDF) require Adobe Acrobat Reader 5.0 or higher to view,
download Adobe Acrobat Reader.

Note: documents in Excel format (XLS) require Microsoft Viewer,
download excel.

Note: documents in Word format (DOC) require Microsoft Viewer,
download word.

Note: documents in Powerpoint format (PPT) require Microsoft Viewer,
download powerpoint.

Note: documents in Quicktime Movie format [MOV] require Apple Quicktime,
download quicktime.

 Last Modified 9/24/14