Basic Marketing Concepts
B.A. International Relations/Political Science, Colgate University
M.B.A. Cornell University
A "Swiss Army Knife with a Marketing Blade."
Mr. Siegelman joins the marketing department after a 30+ year business career in such companies as Xerox, Sharp Electronics, Eastman Kodak, and Bosch. He most recently was the Vice President of Marketing at Winston Industries in Louisville, Kentucky. He has a strong background in both business-to-business and business-to-consumer marketing having launched over $2 billion of consumer and commercial products. He is a strategic leader with demonstrated success in planning and executing national campaigns, product launches, channel marketing initiatives, website strategy, and innovative sales support tools. Mr. Siegelman possesses a broad understanding of business management with experience in a variety of industries and distribution channels as well as in the sales compensation, operations, finance, and supply chain functions.