Potter College Advisory Council
Daniel Houghton is the former CEO of Pyxl, a digital strategy and marketing agency with offices across the United States. Before Pyxl, he was CEO of Lonely Planet, one of the world’s leading travel media companies. Houghton spent five years at LP transforming the iconic travel brand from traditional publisher to a well-balanced media company that saw sales of their traditional print guides grow while launching digital media platforms that engaged millions globally. In 2017, he was recognized as one of Forbes’ “30 under 30” who were changing the media
industry. Lonely Planet was also named one of Fast Companies “World’s Most Innovative Companies” list in 2018. Previously Daniel worked as a photojournalist and multimedia
producer for a wide variety of clients which included The Seattle Times, the US Army, the Associated Press and McClatchy Newspapers.