PCAL Modern Languages

For KJ Hall Kerr, what began as a casual interest in Mandarin Chinese at WKU quickly grew into a defining force in her academic and professional journey. Studying Public Relations, Asian Studies, and Chinese, KJ discovered that language learning was more than a skill: it was a gateway into understanding culture, global relationships, and her future career path.

“Studying Mandarin… set the trajectory for my career pursuits,” she reflects. What started as curiosity evolved into a deeper interest in Chinese culture, society, politics, and the broader U.S.-China relationship. Essentially, this is an interest that now sits at the center of her work.

Today, KJ serves as an Account Manager at Chatham Strategies, a strategic communications firm specializing in cross-cultural and mission-driven organizations. In her role, she collaborates with clients in Beijing, Hong Kong, and across the United States, supporting initiatives connected to U.S.-China relations. Her work includes advising on geopolitical messaging, facilitating dialogue across borders, creating editorial and digital content, and helping build meaningful connections between global stakeholders.
While she doesn’t always use Mandarin directly in her day-to-day work, KJ emphasizes its continued impact: language builds trust. “Even a basic understanding helps break down walls,” she explains. “It lays the foundation for deeper connection.” Beyond vocabulary, her studies gave her the ability to navigate nuance, perspective, and cultural context. With connection at the root, these are vital skills that are essential in any cross-cultural environment.

KJ’s work has also taken her abroad, with multiple trips to Hong Kong where she supports the annual U.S.-China Hong Kong Forum, an event that brings together global leaders and experts for meaningful dialogue. These experiences have been transformative, both professionally and personally. In addition to her work in communications, KJ is also a freelance photographer, capturing visual stories during her time abroad and blending her creative passions with her global experiences.

Her career has opened doors to remarkable opportunities, including leading interviews with influential figures such as Ambassador Charlene Barshefsky, the late Professor Joseph Nye, and entrepreneur Kai-Fu Lee. These moments, she notes, are rooted in the foundation she built at WKU.
When asked what advice she would give to students considering language study, KJ doesn’t hesitate: “Lock in and do it.” With her drive to advise students to be engaged, she says, “Put yourself out there and get involved on campus.” KJ even spent time as a Spirit Master that taught her a wide range of valuable skills that continue to shape and support the work she does today.

In a world increasingly shaped by AI and translation tools, she stresses that language learning goes far beyond translation. “Language carries culture,” she says. “It reflects history, values, humor, and worldview. That nuance can’t be replicated by technology.” She also highlights the importance of combining language skills with interpersonal and professional development. KJ is passionate about encouraging students to get involved, build connections, and explore interdisciplinary paths.

KJ credits much of her growth to her time on the Hill, expressing deep gratitude for faculty mentors who challenged and supported her along the way. “I would not be where I am today without my time at WKU.”

Despite the complexities of working in U.S.-China relations, KJ remains grounded in the belief that cultural understanding and dialogue matter. “Language study was my entry point into that world,” she says, “and it continues to shape how I show up in it every day.”

KJ shares that when looking for a job, people matter. She advises to find a place that empowers you to grow and pursue your interests. Her story is a powerful reminder that language learning doesn’t just prepare students for jobs, it prepares them to engage with the world.