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MKT 490 - Marketing Internship Application

MKT 490 - Marketing Internship Application



Students who are marketing majors or minors are eligible to participate in the MRK 490 Practicum in Marketing internship program. The internship is a one-time credit opportunity to enhance your educational experience by allowing you to apply classroom knowledge in a professional environment. Internships offer numerous benefits. You will be able to explore specific careers while developing new skills and enhancing current strengths. Gaining this career related experience increases your marketability to potential employers.

Internships require a semester work of 150 total hours or greater of on-site experience to earn three academic credit hours toward graduation. Any marketing faculty can serve as a supervisor. Internship Committee Chairperson is Dr. Lukas Forbes.

Employer Benefits

Internships benefit the host company in many ways. Companies who utilize WKU Interns receive highly motivated and talented students who serve as assistants or junior staff members. These student interns are bright, responsible and eager to work. Student interns can bring enthusiasm and new ideas to the workplace. Their responsibilities differ from site to site depending on the company's needs. Student Interns can assist in daily operations of a company or in the implementation of a special program or project. Supervising an Intern also allows a company to observe a potential employee. Employer understands that WKU does not assume liability for any injury or damage sustained or caused by the student.


There is a wide variety of types of internship sites, ranging from social services to international trade experiences at major companies.


To be fully considered for internship credit, you must submit a completed internship proposal, fully describing what you propose to do for your Practicum in Marketing that is deserving of college credit.  Application must be submitted prior to beginning the internship in order to be enrolled in the MKT 490 Internship class.  Proposal must be approved within 2 weeks after the start of the academic semester.

Credit Proposal Requirements

  1. Junior standing and completion of 6 hours of marketing courses.
  2. Identify a Marketing Faculty Supervisor. (Please note:  the marketing faculty supervisor who agrees to oversee this internship must approve the application during the submission process, so do not submit unless they have agreed to oversee.) The Marketing Faculty Supervisor will be the student-faculty contact for the duration of the internship and will assign the student a pass or fail, upon completion
  3. Academic load for the term of the internship must not exceed 18 hours including the 3-hour internship.
  4. Upon receipt of the application, it will be submitted to the full Marketing Intenrship Committee. Once the committee passes (or rejects) it, you will be informed.

Credit Requirements

Your internship work is evaluated on a Pass/Fail basis. In order to receive a Pass grade, you must submit a detail report at the end of the semester. Also, at the conclusion of the Internship, you should ask your supervisor to complete and mail Site Supervisor's Evaluation of Student Intern to your Internship Supervisor. You will not receive a grade in the MKT 490 class until all required forms are returned.

Additional MKT490 Internship Requirements

  1. The student must work with their faculty advisor to identify ways to communicate during the semester. At a minimum, at faculty discretion, the student must provide both periodic updates in addition to some form of “end of semester” paper.  The type, and length, of these papers are at the discretion of the faculty supervisor.
  2. The student cannot do an internship for an organization that is owned or managed by a member of the student’s immediate family.
  3. If a student is currently working for a firm, the student can not receive internship credit for simply remaining in the same job doing the same work.
  4. Student shall complete the Student Internship Site Evaluation form located at https://wku.co1.qualtrics.com/SE/?SID=SV_72Kd7zf6HQaKXS5.


Students with disabilities who require accommodations (academic adjustments and/or auxiliary aids or services) for this course must contact the Student Accessibility Resource Center, Downing Student Union, First Floor, 1074. The SARC telephone number is (270) 745-5004. Per University policy, please DO NOT request accommodations directly from the professor or instructor without a letter of accommodation from the SARC.

Employer Internship Terms of Agreement

Internships are an educational opportunity. An internship consists of services for experience between a student and an employer. Internships help students to determine if they have an interest in a particular career, help them create a network of contacts and in some cases achieve course credit. Some interns find permanent, paid employment with the organizations for which they worked upon completion of the internship.

Interns may or may not be receiving hours of upper-level academic credit from the Gordon Ford College of Business for completing their internship with a participating business. No matter the circumstance, GFCB appreciates the opportunity for students to receive legitimate, real-world experience that is directly related to the student’s major. Routine filing, copying and answering phones are important parts of jobs; however these duties and responsibilities should not represent more than approximately 25% of the interns’ activities. If an intern is receiving course credit, please abide by the number of hours they must work in order to receive their credit.

By submitting the application for Internship Credit, the student confirms that the employer is aware of the Employer Internship Terms of Agreement.

Click here to see how you can apply for internship credit


The Gordon Ford College of Business is a top business school with dual AACSB accreditation in both business and accounting programs.



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 Last Modified 1/25/22