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MKT 490 - Marketing Internship Application

MKT 490 - Marketing Internship Application



Students who are marketing majors or minors are eligible to participate in the MRK 490 Practicum in Marketing internship program. 

Internships require a semester work of 150 total hours or greater of on-site experience to earn three academic credit hours toward graduation. Any marketing faculty can serve as a supervisor. Internship Committee Chairperson is Dr. Lukas Forbes.


To be fully considered for internship credit, you must submit a completed internship form thru the internship office..  Application must be submitted prior to beginning the internship in order to be enrolled in the MKT 490 Internship class.  Proposal must be approved within 2 weeks after the start of the academic semester.

Internship Credit Information

Credit Proposal Requirements

  1. Junior standing and completion of 6 hours of marketing courses.
  2. Identify a Marketing Faculty Supervisor. (Please note:  the marketing faculty supervisor who agrees to oversee this internship must approve the application during the submission process, so do not submit unless they have agreed to oversee.) The Marketing Faculty Supervisor will be the student-faculty contact for the duration of the internship and will assign the student a pass or fail, upon completion
  3. Academic load for the term of the internship must not exceed 18 hours including the 3-hour internship.
  4. Upon receipt of the application, it will be submitted to the full Marketing Internship Committee. Once the committee passes (or rejects) it, you will be informed.

Credit Requirements

Your internship work is evaluated on a Pass/Fail basis. In order to receive a Pass grade, you must submit a detail report at the end of the semester. You will not receive a grade in the MKT 490 class until all required forms are returned.

Additional MKT490 Internship Requirements

  1. The student must work with their faculty advisor to identify ways to communicate during the semester. At a minimum, at faculty discretion, the student must provide both periodic updates in addition to some form of “end of semester” paper.  The type, and length, of these papers are at the discretion of the faculty supervisor.
  2. The student cannot do an internship for an organization that is owned or managed by a member of the student’s immediate family.
  3. If a student is currently working for a firm, the student can not receive internship credit for simply remaining in the same job doing the same work.
  4. Student shall complete the Student Internship Site Evaluation form located at https://wku.co1.qualtrics.com/SE/?SID=SV_72Kd7zf6HQaKXS5.


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 Last Modified 7/17/23