Digital Advertising (1768)
- Undergraduate
- Arts & Letters
- Media & Communication, School of
Overview
Digital Advertising enables businesses to track consumer behavior, create targeted campaigns, and optimize their communication strategies based on data-driven insights. By studying Digital Advertising, you’ll gain knowledge of various digital tools, techniques, and media platforms that enhance brand visibility and drive revenue growth. If you're passionate about creativity, strategic thinking, and shaping brands through communication, WKU’s Digital AD Certificate offers a unique opportunity to add highly marketable skills to your current major.
Program Requirements (19 hours)
| Code | Title | Hours |
|---|---|---|
| Core Courses | ||
| ADPR 200 | Introduction to Integrated Advertising & Public Relations | 3 |
| ADPR 230 | Digital Tools in Advertising & Public Relations | 3 |
| AD 300 | Research in Advertising and Public Relations | 3 |
| or ADPR 321 | Analytics in Advertising & Public Relations | |
| or COMM 300 | Introduction to Applied Communication Research | |
| or SOCL 302 | Social Research Methods | |
| or PS 302 | Research Design in Political Science | |
| AD 330 | Branding | 3 |
| AD 349 | Advertising Media | 3 |
| AD 401 | ePortfolio | 1 |
| Choose One of the following Electives | 3 | |
AD 250 | Personal Branding | |
ADPR 321 | Analytics in Advertising & Public Relations | |
MKT 220 | Basic Marketing Concepts | |
MKT 325 | Personal Selling | |
MKT 331 | Social Media Marketing | |
PR 255 | Fundamentals of Public Relations | |
UX 220 | Introduction to User Experience Design | |
| Total Hours | 19 | |