The online Master of Science in Recreation and Sport Administration with a concentration in Sport Media & Branding allows graduate students to explore the context and complexities of sport media relations, sport branding, digital media production and distribution, and sport sponsorships.
Turn your passion for sports, innovative technology and business into a fantastic career. Sport media plays a pivotal role in the production and distribution of messages and brands that touch many aspects of our social and cultural lives.
From the unexpected surprise of Tim Tebow, to the unfathomable controversy of Penn State, to the underdog genius of Jeremy Lin - there is no denying that sport media play a pivotal role in the production and distribution of messages and brands that touch many aspects of our social and cultural lives. Sport in America today involve more than $200 billion in annual spending with leading sport brands being followed by 85 percent of the U.S. population.
With sport organizations wary of increasing ticket fees in a crowded recreation marketplace, effective media relations and branding strategies are becoming critical to their financial success. The Bureau of Labor Statistics' Office of Occupational Statistics and Employment projects a 12 percent increase in the need for sports marketing managers through 2018, with sports public relations specialists growing 24 percent nationally, and 22 percent in Kentucky for the same time frame. Careers in this field are diverse. Graduates typically work in the areas of marketing, merchandising careers, public relations, market research and analysis, communications, or branding. Additional information can be found through the Bureau of Labor Statistics employment outlook database.
The minimum requirements for acceptance are as follows:
2. Submit Required Materials:
Please Note: Course schedules are noted in parenthesis.
Please note the following as you plan your program of study:
Financial Aid includes grants and loans for educational purposes. The government requires the student to file a form online to the government agency for this purpose which is called FAFSA at www.fafsa.ed.gov to apply. Once that form is completed and filed, the student will receive an email from WKU about the status. All financial aid comes through the WKU Student Financial Aid office and they communicate mostly through email. The email will explain all the grants and/or loans that are available to the student and how to receive the money.
Nearly all students are eligible for some form of financial assistance. In fact, over 90% of the students who applied for financial aid in recent years received an award offer. Every effort is made to assist you and your family in obtaining the resources necessary to meet the difference between the total cost of attending Western Kentucky University and your ability to contribute toward your education.
If you would like to apply for financial assistance (loans, grants, scholarships, veteran's benefits) the first step is to complete the Free Application for Federal Student Aid (FAFSA) at fafsa.ed.gov. Please refer to the Financial Aid Guide for additional information and complete instructions.
Please keep in mind, student must maintain satisfactory academic progress to continue to qualify for financial aid. For additional information on receiving, and keeping your financial aid, please refer to the WKU Financial Aid website to review the complete policy on Satisfactory Academic Progress atwku.edu/financialaid/sap.php.
On Demand courses may also be covered by financial aid if the student has met basic eligibility requirements and has a current FAFSA on file. Students must fill out an On Demand Agreement found on the WKU Financial Assistance website. Students receiving financial aid must complete their course(s) in the current semester. For more information please contact the Student Financial Assistance office at (270) 745-2755.
All college courses offered by On Demand have been approved for veterans and other persons eligible under the provisions of the GI Bill. Each student must assume the responsibility for submitting the proper forms to assure payment of appropriate entitlements. Please contact the Veterans Coordinator in Student Financial Assistance.