Marketing and Sales (1786)
- Graduate
- Business
- Marketing
Overview
This 3-course marketing and sales MBA certificate will expose students to the necessary skills and knowledge needed to become more proficient in marketing. Students will learn key elements of marketing, market research, digital marketing along with skills needed in the sales field.
- Admission to WKU Graduate Studies;
- At least 3 years experience in a professional setting;
- Background knowledge of and exposure to word processing, spreadsheets and presentations
Program Requirements (9 Hours)
| Code | Title | Hours |
|---|---|---|
| MKT 517 | Advanced Marketing | 3 |
| MKT 518 | Contemporary Issues in Sales | 3 |
| MKT 521 | Market Research and Consumer Insights | 3 |
| MKT 596A | GFCB Graduate Certificate Assessment - Marketing and Sales | 0 |
| Total Hours | 9 | |