Skip to main content
Skip to main content

WKU News

Faculty research seeks to solve big problems

Faculty research seeks to solve big problems

People can go their whole lives without understanding data mining and business analytics, but Dr. Leyla Zhuhadar, WKU Assistant Professor in Information Systems, and her students use applied research in business analytics and data mining to improve businesses operations each semester.

Through data mining, Dr. Zhuhadar examines databases of information in order to improve outcomes. Then, with business analytics, she analyzes an organization’s operations to provide information for better decision making.

Dr. Zhuhadar believes in helping students understand the fundamental principles by mapping them to applied examples in their life. She shows students the big picture of their field by linking concepts in each course to the whole program. At the same time, Dr. Zhuhadar motivates students to develop their own critical thinking skills. The impact of her philosophy toward research and teaching is evident in her current students and recent alums.

“Dr. Zhuhadar stayed after every class to answer questions and always made time to meet outside class to provide further direction when it was needed,” said Corey Travis, Zhuhadar’s former student and now WKU alumnus.  “It always appeared that Dr. Zhuhadar was personally vested in my learning and development as a student.” Travis received a Faculty-Undergraduate Student Engagement (FUSE) grant for his research, presented at an international conference, continued work in data mining in Florida, and then moved him back to Kentucky to lead a new project in Business Analytics. Travis is just one example of Dr. Zhuhadar’s contribution to student success. 

During the last two years, Dr. Zhuhadar advised three students awarded with FUSE grants for research in business, profit analysis, and predictive analytics to better enhance consumer lending. Other students have presented and won awards for research with improving ecosystems, detecting spam messages, and affinity-based marketing. Overall, Dr. Zhuhadar has mentored or advised nearly 30 students in research projects over the last year.

While Dr. Leyla Zhuhadar’s students’ achievements are significant, her personal research pursuits can impact the world. Two recent projects include business data analytics research related to the Zika Virus and data mining to improve retention.

In 2016, Zhuhadar collaborated with Scarlett Marklin, Kirk Atkinson, and Evelyn Thrasher to author research that can help prepare a hospital for the Zika Virus. Using business analytics, Zhuhadar created a program that will allow healthcare facilities to determine how many physicians and nurses staffing needs in relationship to the number of patients per hour.

Using data mining, Dr. Zhuhadar, Dr. Jerry Daday, Dr. Bruce Kessler, Dr. Tuesdi Helbig, and Marklin recently finished research on analyzing retention of students pursuing a degree in math. In an analytical model, Zhuhadar and co-authors examined how the order of courses taken by students can help or hinder their progress.

Dr. Leyla Zhuhadar began working at WKU as a graduate assistant in 2003, earned her Master’s Degree in Computer Science at WKU, and worked at the Division of Extended Learning and Outreach (DELO) while pursuing a doctoral degree at the University of Louisville.  Dr. Zhuhadar has been an assistant professor at WKU since 2013.

Dr. Leyla Zhuhadar’s applied research is directed toward solving today's “big data problems by using data mining methodologies.”

To learn more about Dr. Zhudar's research, contact the Gordon Ford College of Business by emailing gfcb@wku.edu or calling 270-745-6311.

Categories
All News  Now Viewing Category: All
Media Relations
President Caboni News
CEBS
CHHS News
Gordon Ford College of Business
Ogden News
PCAL
Academic Affairs
WKU Regional Campuses
Glasgow News
Etown & Fort Knox
Owensboro News
Transportation
The Gatton Academy of Mathematics and Science in Kentucky
The Center for Gifted Studies
Police
Emergency Preparedness
Facilities
Housing & Residence Life
Student Activities and Organizations
Augenstein Alumni Center
Campus Activities Board
The Confucius Institute
Cultural Enhancement Series
DELO News
Department of Music
Department of Theatre & Dance
Development and Alumni Relations
Downing Museum
Downing Student Union
Hardin Planetarium
Health Services
Human Resources News
Instruments of American Excellence
International Student Office
Kinesiology, Recreation & Sport
Library News
Math News
Office of International Programs
Office of Research
Office of Sustainability
Parent's Association
School of Journalism & Broadcasting
Student Financial Assistance
Scholarships Student Financial Assistance
Student Employment
Student Government Association News
Student Research Council
Study Abroad
Van Meter Auditorium
WellU
WKU Educational Leadership Doctoral Program News
WKU Joint Admissions
WKU Parent and Family Weekend
Latest Headlines
10K Classic This Saturday

October 21st

WKU's Mary Lloyd Moore appointed to advisory council

Mary Lloyd Moore, executive director of WKU’s Suzanne Vitale Clinical Education Complex, has been appointed to the Advisory Council on Autism Spectrum Disorders by Kentucky Gov. Matt Bevin.

Kentucky Live presents Pulitzer Prize-winning editorial cartoonist Joel Pett

Joel Pett, publitzer prize-winning editorial cartoonist will be speaking at the next Kentucky Live event on October 19.

Featured Articles
Katherine Crider crowned WKU Homecoming queen

Katherine Crider of Dawson Springs was crowned WKU’s 2017 Homecoming queen on Saturday (Oct. 14).

WKU recognizes top volunteers at Summit Awards

WKU recognized its top volunteers at the annual Summit Awards. Distinguished Service Medals to recognize the service of the University’s top volunteers were presented to Julie Harris Hinson, James G. Meyer and Linda S. Miller.

Robert Reich Visits Grise Hall for a Question & Answer Session with Students

Note: documents in Portable Document Format (PDF) require Adobe Acrobat Reader 5.0 or higher to view,
download Adobe Acrobat Reader.

Note: documents in Excel format (XLS) require Microsoft Viewer,
download excel.

Note: documents in Word format (DOC) require Microsoft Viewer,
download word.

Note: documents in Powerpoint format (PPT) require Microsoft Viewer,
download powerpoint.

Note: documents in Quicktime Movie format [MOV] require Apple Quicktime,
download quicktime.

 
 Last Modified 5/2/17