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WKU MBA Faculty


Craig Martin, PhD, MBA
Craig Martin, PhD, MBA
- NCAA Faculty Athletic Representative | Professor - Marketing
Teaching Area(s)
Basic Marketing
 
Sports Marketing
 
Advanced Marketing
Education
PhD, Marketing, University of Memphis, 2001
 
MBA, University of Southern Indiana, 1997
 
BS, Business Administration, Marketing Emphasis, University of Southern Indiana, 1994
Biography

Dr. Martin’s business experience includes positions with leading global financial services and telecommunications organizations. Dr. Martin has published research in the Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Advertising Research, Journal of Consumer Marketing, Journal of Business and Industrial Marketing, Journal of Marketing Theory & Practice, Marketing Management Journal, International Journal of Retail and Distribution Management, Journal of Management and Marketing Research, Journal of Applied Business and Economics, Journal of Marketing Development and Competitiveness, Journal of Applied Business Research, Journal of Leadership Accountability and Ethics, Journal of Management Policy and Practice, and multiple international conferences.

Recent Publications

“Do Gender and Length of Employment Impact the Relationship Between Psychological Climate and Subjective Salesperson Performance?” (with A.J. Bush), Journal of Management Policy and Practice, 2020, 21(5), 28-38.

“An Empirical Analysis of Adolescent Shopping Motivation and Shopping Enjoyment,” Journal of Management and Marketing Research, 2018, 21(March), 65-76.

“Examining Minor League Baseball Season Ticket Buyers’ Perceptions and Behaviors," Journal of Applied Business and Economics, 2017, 19(1), 70-81.

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 Last Modified 5/19/22