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Interior Design & Fashion Merchandising, B.S.


Fashion Studies Concentration

The Fashion Studies Concentration curriculum equips students with the skills and knowledge needed to become leaders in the dynamic and ever-evolving fashion world. Our program combines theoretical and practical learning to prepare students for a wide range of career opportunities in this global industry.

Fashion Studies Goals:

  • Students will apply knowledge of fashion design and production processes.
  • Students will apply skills to fashion merchandising and retail management.
  • Students will apply historical and contemporary knowledge to address issues and trends within the fashion industry.
  • Students will apply innovative thinking and technological competencies within the fashion industry.

The Commons at Helm Library

  • Understand the roles of the merchandiser, designer and product developer both locally and globally
  • Identify and evaluate design elements and trends from key eras of fashion history 
  • Employ concepts of fashion merchandising, retail management, retail buying, special events and promotions, visual merchandising, and image/fashion consulting
  • Examine concepts related to the cultural, social, and psychological aspects of textiles, dress and appearance
  • Achieve economic prosperity while protecting the earth by implementing sustainability practices
  • Combine innovative thinking and technological competence to develop, assess, and present information using various sources including the internet and social media
  • Gain proficiency in Photoshop, Illustrator and Excel
  • Buyer
  • Visual Merchandiser
  • Fashion Journalist
  • Fashion Coordinator
  • Product Development
  • Product Design
  • Product Merchandiser
  • Stylist
  • Brand Manager
  • Textile Designer
  • Textile Buyer
  • Fashion Research Analyst
  • Fashion Forecaster
  • Fashion Event Coordinator
  • Brand Line Representative
  • Image Consultant
  • Theater Costume Director
  • e-sale Management
  • Museum Curator
  • Fashion Entrepreneur

 

Graduation


Scholarships & Financial Aid


  • Brandon Barber
  • 270-745-4613
  • brandon.barber@wku.edu 

    Western Kentucky University
    Ivan Wilson Fine Arts Center, 4th Floor
    1906 College Heights Blvd
    Bowling Green, KY 42101

 

 


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 Last Modified 7/22/26