AI for Business

Participants will experience a hands-on workshop learning how to actively use AI tools in their business. Topics range from Sales/Marketing and Communication to HR and Management. Activities will include business-world scenarios where participants will engage with AI software and applications in a meaningful environment. 
 
Learning Objectives:

• Understand fundamental principles of AI and its role in business.
• Develop practical skills in implementing AI tools in business.
• Analyze the impact of AI on business technology and processes.
• Interpret ethical, financial and societal implications of AI in business.

Participants will experience a hands-on workshop learning how to actively use AI tools in a sales capacity. Topics range from lead generation and qualification to sales emails and analytics. Activities will include business-world scenarios where participants will engage with AI software and applications in a meaningful environment. 
 
Learning Objectives:

• Understand fundamental principles of how AI and sales intersect.
• Develop practical skills in implementing AI tools in sales tactics.
• Analyze the impact of AI on sales software, platforms and processes.
• Interpret ethical, financial and societal implications of AI in sales.

Participants will experience a hands-on workshop learning how to actively use AI tools in a marketing capacity. Topics range from audience research to creative development to campaign implementation and reporting. Activities will include business-world scenarios where participants will engage with AI applications in a meaningful environment. 
 
Learning Objectives:

• Understand fundamental principles of how AI and marketing intersect.
• Develop practical skills in implementing AI tools in marketing campaigns.
• Analyze the impact of AI on marketing software, platforms and workflows.
• Interpret ethical, financial and societal implications of AI in marketing.

Participants will experience a hands-on workshop learning how to actively use AI tools in communication. Topics range from research studies and surveys to developing communication plans and campaigns. Activities will include business-world scenarios where participants will engage with AI tools and applications in a meaningful environment. 
 

Learning Objectives:

• Understand fundamental principles of how AI impacts communication.
• Develop practical skills in implementing AI tools in communication tactics.
• Analyze the impact of AI on communication channels and platforms.
• Interpret ethical, financial and societal implications of AI in communication.