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Sport Management

Sport Management

The Bachelor of Science degree in Sport Management is a program that prepares students for successful careers in the sport industry. Students will complete the WKU required colonnade courses with some required prerequisites for the application into the degree program. Students will take an additional 63 hours of major courses and then use the remaining hours to either 1) take other electives of interest to the student, or 2) select a minor that best prepares for entry level positions related to their interest within the sport industry. Complimentary minors include, but are not limited to: athletic coaching, facility and event management, broadcasting, business administration, finance, and marketing. 

The primary objective of the major in Sport Management is to provide students with a broad-based education in Sport Management.

Upon completing the program, Sport Management students will be able to:

  1. Examine the process of career exploration, development, and attainment across various sectors of the sport industry and master how to be a professional in the sport industry.
    • Develop an understanding of professionalism including communication skills, time management skills, ethical judgment, and other professional attributes that will allow them to be a functioning professional in the sport industry.   
    • Discover tangible/Intangible skills (e.g., time management skills, ethical judgment, accountability, and other professional attributes, communication skills).
    • Develop job-readiness skills networking, applying for jobs, interviewing, handing adversity, and awareness of self and others. 
  2. Develop the attributes necessary to effectively lead and manage organizations within the sport industry. 
    • Identify the time value of money and its importance in leading and managing organizations.
    • Articulate how to identify facility and risk management.
    • Identify and analyze legal issues arising from negligence, discrimination, and/or harassment.
    • Identify personal characteristics and interpersonal dynamics and articulate how they can impact job performance and satisfaction in the industry.
  3. Express the importance of foundational principles in sport management (e.g., law, finance, communication, etc.,) and their application to the sport industry. 
    • Demonstrate knowledge of entry level job skills required in the sport management profession.
    • Develop an understanding of how to connect and apply theory to practice. 
    • Identify and understand key factors in contract formation and analysis.    
    • Analyze the intersection between the sport industry and the United States Constitution and federal laws.  
  4. Engage in relevant experience through experiential learning opportunities and internships. 
    • Articulate and experience the relevance of experience in the field.


Dr. Stacey Forsythe - Program Coordinator

  • 270-745-4238
  • stacey.forsythe@wku.edu
  • Smith Stadium East, 1013


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 Last Modified 10/12/23