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Game Design Faculty

Joseph Hoffswell, Ph.D.
Joseph Hoffswell, Ph.D.
- Assistant Professor

Persuasion, Introduction to Popular Culture


Interactive Media, Digital Communication, Pop Culture Studies


Dr. Hoffswell is originally from the suburbs of Chicago, IL. He graduated from the University of Illinois at Urbana-Champaign with a B.A. in Speech Communication in 2009. He received his M.A. from Northern Illinois University in Communication Studies in 2011.  He received his Ph.D. from the University of Missouri-Columbia in Communication in 2017. Dr. Hoffswell currently teaches Persuasion and Introduction to Popular Culture.

His research interests are interactive media, digital communication, and pop culture studies.  He is currently pursuing grant funding to create an interactive media lab. His research focuses on how social identity interacts with and informs our behaviors and attitudes before and after exposure to interactive media.


View Curriculum Vitae

Selected Publications

Behm-Morawitz, E., Hoffswell, J., & Chen, C. (May 2016). The virtual threat effect: A test of competing explanations for the effects of racial stereotyping in video games on players’ cognitions.  Cyberpsychology, Behavior, and Social Networking.

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 Last Modified 6/24/20