The Academic Program Marketing team offers WKU programs the marketing support you need. With each individual marketing project or full-service campaign, we provide research, planning, strategy, creative design and tracking. Learn more about the variety of professional marketing services that your department has access to utilize.
Developing a Marketing Plan for your Program
Our campaigns include everything from writing a marketing plan, website makeover, scheduled photoshoots, social media content calendars, digital ads, and more. We will work with you to develop a plan to make the most of your marketing budget — while staying on brand with WKU.
Market Research and Content Writing
You provide program information and we do the rest.
Send us a bulleted list of information that summarizes your program and we will dive into research and writing to create the content that sells.
For each program, we will search to find data and analytics that cover the competitive landscape, job postings, skills, target occupations, average salary, and industry growth of professions related to your program. This information will be transformed into written content that will help recruit your students.
Tactics and Strategies
We will take information about your program and work with you to develop a package that will help your program meet your goals.
Reporting and Tracking
Each marketing tactic will be tracked to measure how effective the marketing has been. You can expect to receive bi-weekly and monthly reports that will show whether the overall traffic has increased or decreased, which channels brought the most visits, leads, and conversions, and how the situation has changed since the previous period. Based on these results, we will adjust the campaign to better reach your audience and goals.
Our graphic designers know the ins and outs of Omni CMS, allowing them to design unique and user-friendly websites while staying on brand with WKU. Contact Academic Program Marketing for Website design.
We create high-quality, eye-catching print pieces that stand out from the crowd. Whether you need a brochure, rack card, postcard, poster, or promo item — we can create it for you. If you don’t know what you need, let us help you decide.
Postcard marketing WKU Online to potential students
Paid Digital Advertising
We want to deliver your message to the right audience. Through the use of Google ads, Facebook/Instagram ads, and LinkedIn ads, we have the ability to target specific audiences on the platforms they use daily. Best of all, we can track each to see which platform is performing at its highest and optimize based on our findings.
Social Media Marketing
Social media can be overwhelming and time consuming. Our team will work with you to streamline the process of writing, creating, setting up Canva templates, and consulting on best practices and managing your own social media channels.
Through marketing emails and automated follow-up email communication plans, we are able to capture an audience and guarantee that your program inquiries continue to receive the information they need to land in your classroom.
An email campaign for the WKU Online program, Workforce Administration