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Strategy. Design. Advertising.

Academic Program Marketing


The WKU Academic Program Marketing team is here to offer comprehensive marketing support for your academic programs. We cater to both individual projects and full-service campaigns that are thoughtfully created for your needs. Our services include web design for academic department pages, digital advertising management, and top-notch graphic design. Discover the professional marketing services right at your fingertips and elevate your department's success to new heights.  


Our goal is to equip you with the assets you need, and to deliver results for your programs. Let's get started! 

 

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Marketing Strategy

Our marketing services always start with a game plan. Before we create anything, we will work with you to determine what your programs need, and how we can set you up for success.  

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Effective Design

We create high-quality, eye-catching designs that stand out from the rest. Whether you need a print piece or a web design update, we can create it for you. If you don’t know what you need, let us help you decide!  

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Advertising

We will design your ads, write your copy, and manage your digital advertising campaigns. By advertising on Instagram, Facebook, Google, and more – we work hard to target potential WKU students and carry them through awareness to enrollment.

 

 

 

Our Services

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Website Resources

We offer scalable website assistance. Whether you just need to be pointed in the right direction, or you need a full re-do, we can help! 

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Print Design

Whether you need a brochure, rack card, postcard, poster, or promo item — we can create it for you. If you don’t know what you need, let us help you decide!

Pathway to Print

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Digital Advertising

Meta advertising (also know as Facebook and Instagram ads) are a great option to increase awareness of your programs. Google Search and Display ads are a great way to target people who are actively interested in your fields of study.  

View Advertising Examples

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Full Marketing Campaign

We will work with you to develop a plan to make the most of your marketing budget – while staying on brand with WKU guidelines! Our campaigns outline the full scope of our marketing services and how they will work together to get results for your programs.  

 

 


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 Last Modified 6/14/23