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Western Kentucky University

Minor in Marketing

Minor in Marketing

Minor Code: 413
27 Credit Hours (If business major.)

Required courses:

  • ACCT 200 - Accounting-Financial
  • ECON 202 - Prin Economics-Micro  OR
    ECON 203 - Prin Economics-Macro
  • ECON 206 - Statistics
  • MKT 220 - Basic Marketing Concepts
  • MKT 321 - Consumer Behavior
  • Marketing elective
  • Marketing elective
  • Marketing elective
  • *Marketing elective

Marketing electives may be chosen from 300- and 400-level marketing courses not already required for the major.

*Fourth Marketing elective required only for business majors.

For additional information, contact Dr. Rick Shannon, Chair of the Department of Marketing and Sales .

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Note: documents in Excel format (XLS) require Microsoft Viewer,
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Note: documents in Word format (DOC) require Microsoft Viewer,
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Note: documents in Powerpoint format (PPT) require Microsoft Viewer,
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Note: documents in Quicktime Movie format [MOV] require Apple Quicktime,
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 Last Modified 9/25/14