GFCB Marketing

What's Happening In Marketing

News from the Marketing department at the Gordon Ford College of Business:

Faculty Happenings

Mr. Greg McAmis joined the faculty of the WKU Department of Marketing in August 2012. Greg is a Ph.D. candidate at the University of Oklahoma, with the completion of his degree expected in 2013. Greg joins the Sales faculty in the Department. Greg's teaching and research interests include sales, sales management, salesperson deviance, and innovation. He is currently teaching Personal Selling (MKT 325) and Salesforce Management (MKT 424). His research has appeared in The Journal of Personal Selling and Sales Management (the leading sales journal), the Society for Marketing Advances, and the American Marketing Association proceedings. The title of Greg's dissertation is "Boundary Spanner Modification of Organizational Directives." Greg and his wife, Amy, are expecting their first child in March 2013.

On July 1, 2012, Dr. Patricia Todd became a tenured Associate Professor of Marketing when she was granted tenure and promoted from Assistant Professor to Associate Professor. Dr. Todd joined the faculty in the Department of Marketing in August, 2005 and received her DBA from Cleveland State University in 2006. Dr. Todd currently teaches Marketing Management (MKT 422), Business-to-Business Marketing (MKT 329), and International Marketing (MKT 324), Dr. Todd also teaches in the MBA program. Dr. Todd's research interests include sustainability, international marketing, corporate social responsibility, and emerging markets. Her research has been published in the Journal of Business Research, the Journal of Business and Industrial Marketing, International Marketing Review, and the Journal of Emerging Markets. Dr. Todd is currently the editor of the Journal of Global Marketing.

On July 1, 2012, Dr. Joanna Phillips Melancon also became an Associate Professor of Marketing when she was also granted tenure and promoted from Assistant Professor to Associate Professor. Dr. Phillips Melancon earned her Ph.D. from the University of Mississippi and joined the Department of Marketing at WKU in August 2006. Dr. Phillips Melancon currently teaches Basic Marketing (MKT 220), Consumer Behavior (MKT 321), Social Media Marketing (MKT 331), and Market Research (MKY 421). She also serves as the coordinator of the Department's Social Media Marketing concentration. Dr. Phillips Melancon's research interests include relationship marketing, consumer loyalty, and non-traditional marketing media and her research has been published in the Journal of Retailing, the Journal of the Academy of Marketing Science (JAMS), the Journal of Advertising, the Journal of Services Marketing, the Journal of Consumer Marketing, and the Journal of Business Research.

---

Congratulations to our December 2012 Marketing Graduates

The faculty and staff of the Department of Marketing would like to offer our CONGRATULATIONS to the following students who are graduating in December 2012:

• Donette Boggess
• Ashley Borders
• Emily Borgmeier
• Christopher Carter
• William Carter
• Aubrey Darnell
• Caden Dickerson
• Whitney Edwards
• Emily Fritz
• William Higdon
• Sara Hillard
• Heather Hines
• Spencer Holden
• Sabina Husic
• Matthew Koenig
• Megan Lee
• Andrew Marley
• Derek Mundt
• John Nugent
• Casey Sikora
• Travis Stauffer
• Manh Vu

We wish you the best of luck in all of your future endeavors and we invite you to keep us up-to-date on what is happening in your lives. We always love to hear from our Marketing alumni.

---

Social media plans delivered

Students in Dr. Joanna Phillips-Melancon's Spring 2012 Social Media Marketing classes (MKT 331) completed semester-long social media plans for New Beginnings Therapeutic Riding, an organization that helps individuals with physical, mental, behavioral, and social challenges through horseback riding.

Students made presentations of their social media marketing plans to faculty, students and the staff of New Beginnings on May 1 and May 3. The winning marketing plan was created by the team of Brittany McNabb, Laura Johnson, Jonathan Stone, Clay Simpson, and Sydnee Seaman from the 11:10 class. 

The 9:35 class winners, pictured from left to right with Michele Vise, program director at New Beginnings and Julie Petersen, founder of New Beginnings, were Sarah Bonner, Sarah Root, Katrina Metoyer, Mario Nguyen, Drue Eberhardt, Hollie Reed.

Projects such as this help the students connect to the "real world" through their work with these organizations and the projects provide professional level marketing assistance to these organizations. Projects such as this are common in Marketing classes at WKU. This semester students in Social Media Marketing are creating social media marketing plans for Wendy's of Bowling Green.