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Western Kentucky University

Bachelor of Science in Sales

Bachelor of Science in Sales

WKU is currently the only school in the state of Kentucky to offer a Bachelor of Science Degree in Sales.

Courses needed to complete the Bachelor of Science degree in Sales (beyond admission requirements and core courses) include:

  • ECON 306 - Statistical Analysis
  • MKT 321 - Consumer Behavior
  • MKT 421 - Marketing Reserch
  • MKT 422 - Marketing Management
  • MKT 325 - Personal Selling
  • MKT 424 - Sales Force Management
  • MKT 425 - Advanced Personal Selling
  • MGT 361 - Business COMM Fundamentals
  • ENG 306 - Business Writing
  • MKT 499 - Senior Assessment-MKT
  • MKT ELECTIVE* (Any Marketing course not already included in your degree plan)
  • PROFESSIONAL ELECTIVE** (Any Business course not already included in your degree plan)
  • QUANTITATIVE ELECTIVE*** (Choose 1 from COM 346, Phil 115, Phil 321 or MA 119)

Additional Information

For More information on the Sales Major, please contact the Director of the Center for Professional Selling, Lukas Forbes.

Note: documents in Portable Document Format (PDF) require Adobe Acrobat Reader 5.0 or higher to view,
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Note: documents in Excel format (XLS) require Microsoft Viewer,
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Note: documents in Word format (DOC) require Microsoft Viewer,
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Note: documents in Powerpoint format (PPT) require Microsoft Viewer,
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Note: documents in Quicktime Movie format [MOV] require Apple Quicktime,
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 Last Modified 9/25/14