- Bachelor of Science in Marketing
- Minor in Marketing
- Minor in Sales
- Marketing and Sales Staff
- Contact Information
- Student Organizations
- Prospective Students
For information about WKU's institutional Marketing, visit Marketing & Communications.
Dr. Patricia Todd
Associate Professor - Marketing and Sales
Office: GH 462
Marketing in a Digital Age
Dr. Todd's current research focuses on international expansion strategy and firm's reaction to limitations in resource availability. also of interest is the impact of entrepreneurial orientation and global mindset on the successful internationalization of small and medium-sized enterprises. Her publications are in the area of applying population dynamics to international market expansion. Her research has been published in the Journal of Services Marketing, European Management Journal, and the International Marketing Review. Dr. Todd is a member of the American Marketing Association. She has served as a reviewer for the last two years for the Academy of Management proceedings.
B.A., Biology, Avila University
B.A., Communication, Hiram College
M.B.A., Kent State University
D.B.A., Cleveland State University
Dr. Todd joined the Western Kentucky University faculty in fall 2005. Her previous appointments were at Cleveland State University and Myers University. Dr. Todd has extensive applied business experience in the chemical industry. Prior to coming to Western, she was the Global Business Manager in the Specialty Chemicals division of The Lubrizol Corporation, at $4 billion specialty chemical company, where she was responsible for global profit and loss and has extensive international business experience, including managing relationships in India and China. She has five patents in chemistry. Other work activities include experience with Southwest Petro-Chem, now Exxon-Mobil.
Areas of Expertise
- International Business
- Marketing Managment/Strategy
- Business to Business Marketing
- Institute for Supply Management
- Council of Supply Chain Management Professionals
- National Contract Management Association
- National Institute for Public Procurement
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