Skip to main content

Media Relations

WKU announces online graduate program in Sport Media & Branding

Beginning this fall, the WKU Department of Kinesiology, Recreation & Sport (KRS) will expand the concentrations available through the M.S. in Recreation & Sports Administration. Through a partnership with WKU’s School of Journalism & Broadcasting, KRS will offer an online concentration in Sport Media & Branding.

“This joint effort is academically rigorous and uniquely the first of its kind,” said KRS Professor William Hey.

The M.S. in Recreation & Sport Administration with a concentration in Sport Media & Branding is a two-year, 33-credit-hour online program that will engage students in sport media relations and digital media production and distribution, as well as sport branding and sponsorships. According to Hey, the program will provide unique opportunities. “The job prospects for graduates of this program extend globally,” Hey said. “Partnerships are also being established with leading professional organizations to provide students additional experiences.”

Public Relations Associate Professor Ken Payne said this program fills a niche in the sport management field that hasn’t been met by other programs across the United States. “Considering the size and scope of the sport and recreation marketplace, it was surprising to me to find such a void in higher education for an advanced degree in sport media and branding,” Payne said. “I believe the response to this degree offering will be strong, especially considering the entire program can be completed online.”

Plans for the new graduate program began when Dr. Randy Deere from KRS initiated discussions with Journalism & Broadcasting faculty — including Payne, Cliff Shaluta, Vicki Bagwell and Jo-Anne Ryan — who were instrumental in developing the program and seeing it through the curriculum process. “The opportunity to combine our media and branding expertise with an established and highly-regarded online master’s program in sport and recreation administration was simply too compelling to pass up. It’s a perfect fit,” Payne said.

The Bureau of Labor Statistics’ Office of Occupational Statistics and Employment projects a 12 percent increase in the need for sports marketing managers by 2018, with sports public relations specialists growing 24 percent nationally, and 22 percent in Kentucky for the same timeframe. “The sport media landscape has been transformed in the last decade with the emergence of social media, mobile technology, and a relentless 24/7 news cycle,” Payne said. “This degree will prepare graduates for jobs that have yet to be created in the sport media and branding workplace.”

For information, visit www.wku.edu/cohort/ms-sportmedia/13 or contact Amy Fitzpatrick at (270) 745-2710.

Contact: Susan Esters, (270) 745-8922

Categories
All News  Now Viewing Category: All
School of Journalism & Broadcasting
CEBS
Kinesiology, Recreation & Sport
DELO News
Media Relations
Academic Affairs
Augenstein Alumni Center
Instruments of American Excellence
Transportation
Emergency Preparedness
Police
Department of Music
Department of Theatre & Dance
Library News
Office of Sustainability
Office of International Programs
Office of Research
Ogden News
PCAL
WKU Parent and Family Weekend
Parent's Association
Student Activities and Organizations
Scholarships Student Financial Assistance
Student Government Association News
Van Meter Auditorium
Teaching News
Study Abroad
Student Research Council
Student Employment
WKU Joint Admissions
International Student Office
Human Resources News
Cultural Enhancement Series
CHHS News
The Confucius Institute
Campus Activities Board
GFCB
WellU
The Gatton Academy of Mathematics and Science in Kentucky
Development and Alumni Relations
Downing Student Union
Health Services
Hardin Planetarium
News from The Center for Gifted Studies
Student Financial Assistance
Downing Museum
Etown & Fort Knox
Facilities
Employee Wellness
Latest Headlines
WKU research project uses snowflakes to answer ‘What is Beauty?’
The Journal of NCAA Compliance Aligns with School of Kinesiology, Recreation and Sport to Create a Peer-Reviewed Component for Academic Experts

Hackney Publications (www.hackneypublications.com) announced today that the Journal of NCAA Compliance (JONC), which delivers an in-depth look at news and trends in the NCAA compliance field, has strengthened its editorial product by aligning with Wester

SJ&B FACULTY MEMBERS TO DISCUSS BOOK, TO PRESENT RESEARCH AT AEJMC CONFERENCE

'Indian Country: Telling a Story in a Digital Age' by Victoria and Ben LaPoe will be published in February 2017

Featured Articles
The Journal of NCAA Compliance Aligns with School of Kinesiology, Recreation and Sport to Create a Peer-Reviewed Component for Academic Experts
WKU Global Reach: Professor’s Unforgettable Research on Elephant Behavior

Schulte is a behavioral ecologist who specializes in the chemical aspects of ecology and animal behavior. He studies the use of chemical signaling as a mode of communication in animals and how this affects their behavior in a broader sense.

Marcus Ward Earns Trip to Hollywood for KPMG Conference

Note: documents in Portable Document Format (PDF) require Adobe Acrobat Reader 5.0 or higher to view,
download Adobe Acrobat Reader.

Note: documents in Excel format (XLS) require Microsoft Viewer,
download excel.

Note: documents in Word format (DOC) require Microsoft Viewer,
download word.

Note: documents in Powerpoint format (PPT) require Microsoft Viewer,
download powerpoint.

Note: documents in Quicktime Movie format [MOV] require Apple Quicktime,
download quicktime.

 
 Last Modified 9/24/14