Dr. Joanna Phillips' paper selected for presentation
| Date: Wednesday, November 9th, 2011 |  Return to Archive |
Dr. Joanna Phillips-Melancon whose paper, "The Dark Side of Brand Identification: Schadenfreude Toward Rival Brands" has been accepted for presentation in a working paper poster presentation session at the Society for Consumer Psychology Conference in LasVegas in February. This paper is co-authored with Vassilis Dalakas.
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