First, what is iMedia? We define iMedia as enhanced storytelling.Technology hasn't changed the need for a compelling story. The story should be written well and properly sourced to be credible as has always been the case. But, digital tools offer new ways to tell a story and the Web provides a distribution network unmatched by any conventional medium. Digital content delivered 24/7 to consumers on the computer, TV, cellphone or other mobile media is the future.
Taking journalism to the Web is what iMedia is all about. The new certificate represents a collaborate effort on the part of all the programs in the School of Journalism & Broadcasting at WKU. Applications are available in MMTH 216.
Certificate in iMedia
The iMedia certificate (reference number 1702) requires 21 semester hours and prepares School of Journalism & Broadcasting students for the future of news reporting, digital/multimedia story creation, and web distribution. The certificate responds to current and projected trends in newsgathering and distribution techniques where news organization are working collaboratively to deliver news and/or information when, where and how the consumer dictates.
Certification participants will be chosen based on SJ&B minimum 3.0 G.P.A. in the major, overall WKU G.P.A. of 2.5, an interview and presentation of a portfolio, and a written letter of intent to complete the program. Students must be admitted to one of six majors within the School of Journalism & Broadcasting to apply for participation.
The certificate requires:
Core courses (6 hours)
JOUR 232 Electronic Technologies for Journalism or SJB 102 Media Collaboration or equivalent
JOUR/SJB 495 Collaborative Journalism
Restricted elective categories (15 hours)
At least one course from each restricted elective category, plus one additional course outside the participant’s major from the list below.
- Advertising (3-6 hours ): AD 240, 348
- Broadcasting (3-6 hours): BCOM 264, 261, 366, 368
- Journalism: (3-6 hours): JOUR 202, 302, 323
- Photojournalism: (3-6 hours): PJ 131, 261
- Public Relations (3-6 hours ): PR 355, 358
The iMedia certificate is limited to students enrolled in a major within the School of Journalism & Broadcasting. Students interested in pursuing the iMedia certificate should first speak with their advisor. A written application and a portfolio review is required for consideration.
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Note: documents in Quicktime Movie format [MOV] require Apple Quicktime,