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Western Kentucky University

Broadcasting


 

Video montage of activities in the Broadcasting Major at WKU

Thanks for navigating to the Major in Broadcasting. This major is divided into three areas of concentrations, Broadcast Journalism, Film/Video Production, and Station Operations and Management. Effective with the fall 2014 catalog year, each concentration requires 42-43 hours to graduate with the major designation. All courses in each concentration enjoy access to facilities housed in the Mass Media and Technology Hall, which was first opened to classes in August 2003.  The first broadcast production course at WKU was a radio class offered in 1939. The broadcasting program was established in 1965. This tenure has provided us a rich history in broadcasting, which translates into many alumni and friends 'out there.'

Our facilities include a professional, three-camera digital television studio, two Avid editing labs with a total of twenty-eight stations, running editing programs from Avid DV Pro to Avid DS. Adobe Photoshop, AfterEffects, and Newtek Lightwave 3D Animation programs add to the power of the Avids.

For those who prefer Apple's Final Cut Pro, we have an 18-station MAC lab. We have 20 video field kits, of which 15 are Sony DVCAM camcorders, with tripods, microphones and light kits.

The broadcast program integrates classroom learning with hands-on practical media experience. Our student media includes Newschannel12  a 30-minute nightly newscast, Extra Point a weekly 30-minute TV sports show and the Red Zone a weekly radio sports show.  Our student radio station WWHR-91.7 has a 20 ' 30 mile range. The station and a control room with a 53 input digital audio board share a recording studio in the Mass Media & Tech Hall.  The campus PBS and NPR broadcast stations offer additional opportunities to gain experience in news, production, traffic and promotions. 

That's a real quick look at our facilities; You are invited to browse around our site for more information on our faculty and courses of study. You can schedule a tour and spend some time with us by clicking here for WKU TOURS  Have admissions set up a campus tour, or e-mail the broadcasting program coordinator directly at victoria.lapoe@wku.edu -- you may also contact her at 270-745-4144.

Thanks again for visiting us.

Major in Broadcasting (Reference number 726)  (effective 8/15/2014)

 

(Effective for students in catalog year fall 2014 and thereafter)

ADMISSION REQUIREMENTS:

Students wishing to enter the major in broadcasting initially are admitted as majors seeking admission (reference 726P). Prospective majors may take no more than 15 hours in the major before admission. Students must meet the following requirements before they can be admitted:

1. Completion of a minimum of 24 hours of course work applicable to a baccalaureate degree;

2. A minimum overall grade point average of 2.5;

3. Completion of ENG 100 with a grade of ‘C’ or better and nine additional hours in the General Education Program;

4. Completion of the following courses with a grade of ‘C’ or better: SJB 101, 102, 103, and the following course

    according to the intended concentration:

Broadcast News:                      BCOM 265

TV Production:                         BCOM 266

Radio/TV Operations:                BCOM 261

Students not meeting the above admission requirements will not be admitted to the broadcasting major and cannot register for any additional courses in the major.

CURRICULUM

The major in broadcasting (reference number 726) requires a minimum of 42 to 43 semester hours and leads to a Bachelor of Arts degree. Students must take a minimum of 72 semester hours in courses outside of the School of Journalism & Broadcasting unit, including the University’s general education requirements.

In addition to meeting institutional requirements for graduation, the broadcasting major must have a minor or second major outside of the School of Journalism & Broadcasting, the Department of Communication, and Film Studies that is approved by the major faculty advisor. Students may not select a minor in film studies, communication studies, or from those offered within the School, unless taken as a second minor.

No course with a grade of “D” or below may be counted toward this major or used as a prerequisite. One-half of the hours in the major must be at the 300- or 400-level. Only 3 hours of internship or co-op may be counted within the major. One-hour workshops may be repeated in different topics up to 4 hours. Only 3 hours of workshop credit may be counted within the 42/43-hour major.

Students entering the major may choose from three concentrations for their study emphasis as listed below. Prerequisites are in parentheses.

Broadcast News Concentration

Required courses for all majors (15 hours)

SJB 101  Understanding Media Content, Ethics and Technology

SJB 102  Media Content, Collaboration and Community

SJB 103   Digital Storytelling in the 21st Century

BCOM 201 Process and Effects of Mass Communication

BCOM 301 Mass Communication Law and Ethics  (PS110, BCOM 201)

Requirements within news concentration (15 hours)

BCOM 265 Basic Broadcast News (SJB 101 or 102 or 103)

BCOM 266 Basic Television Production (SJB 101 or BCOM 201)

BCOM 335 News Discovery and Selection (BCOM 265)

BCOM 365 Broadcast News Reporting and Producing (BCOM 265, 335, 368)

BCOM 368 News Videography/Editing [fall] (BCOM 265, 266)

Elective (3 hours) During the sophomore year, select one 3-hour course outside the BCOM major subject code, but within the School of Journalism & Broadcasting (AD, FILM, JOUR, PJ, PR and SJB) and approved by departmental faculty advisor. 

Select one of the following three capstone experiences (3-4 hours)

BCOM 465 Advanced Broadcast News [spring] (BCOM 365)

or by application either SJB 495 Collaborative Journalism

or SJB 401 Team Investigative Reporting I [1hr] [fall]

and SJB 402 Team Investigative Reporting II [3hr] [spring]

Restricted electives (6 hours) Chosen in consultation with department faculty advisor. Select courses totaling six hours from the following list: BCOM 325 Electronic Media Writing(SJB 103)

BCOM326 Radio/TV News Performance (BCOM 265 and either BCOM 261 or 266)

BCOM 328 Broadcast Weather Graphics (BCOM 201 and GEOG 121)

BCOM 329 Broadcast Weather Data (BCOM 201 and GEOG 121)

BCOM 385 Broadcast Commercial Sales (Sophomore Standing)

BCOM 467 Workshop [1-hr] (permission of instructor)

BCOM 485 Broadcast Operations & Management (BCOM 385 or permission)

BCOM 491 Internship (18 hours in the major, permission of program coordinator)

Television/Film Production Concentration

Required courses for all majors (15 hours)

SJB 101  Understanding Media Content, Ethics and Technology

SJB 102 Media Content, Collaboration and Community

SJB 103 Digital Storytelling in the 21st Century

BCOM 201 Process and Effects of Mass Communication

BCOM 301 Mass Communication Law and Ethics (PS110, BCOM 201)

Requirements within concentration (18 hours)

BCOM 266 Basic Television Production (SJB 101 or BCOM 201)

BCOM 325 Electronic Media Writing(SJB 103)

BCOM 366 Editing, Aesthetics (BCOM majors BCOM 266; film majors Film 101 and 201)

BCOM 367 Field Production (spring) (BCOM 266 and 366)

BCOM 463 Producing and Directing (fall) (BCOM 266, 366, 367)

BCOM 480 Advanced Post Production (BCOM 366)

Elective (3 hours) During the sophomore year, select one 3-hour course outside the BCOM major subject code, but within the School of Journalism & Broadcasting (AD, FILM, JOUR, PJ, PR and SJB) and approved by departmental faculty advisor.

Select one of the following three capstone experiences (3-4 hours)

BCOM 482 Television Program Production (spring) (BCOM 367, 463, 480)

  or by application either SJB 495 Collaborative Journalism

  or SJB 401 Team Investigative Reporting I [1hr] [fall] and SJB 402 II [3hr] [spring]

Elective (3 hours) Select any additional BCOM course or any course totaling three hours from the following list:

SJB 241 Visualizing Data

PJ   131 Introduction to Digital Photography

PJ   261 Introduction to Multimedia (PJ 131 or 231)

AD   341 Principles of Advertising (SJB 101)

AD   348 Introduction to Interactive Design

ENG 309 Documentary Film (ENG 200)

ENG 365 Film Adaptation Film (ENG 100 and 200)

FILM 201 Introduction to Cinema [may also count in Colonnade II-AH]

FILM 250 Screenwriting (BCOM 325 or FILM 101 and FILM 201)

FILM 366 History of Narrative Film (ENG 100 and 200)

FILM 376 Cinematography (BCOM 366)

FILM 465 Film Genres (ENG 100, 200 and either FILM 201 or ENG 365, or permission)

FILM 466 Film Theory (FILM 366, ENG 365; FILM 201, or permission)

Radio and Television Operations Concentration

Required courses for all majors (15 hours)

SJB 101  Understanding Media Content, Ethics and Technology

SJB 102 Media Content, Collaboration and Community

SJB 103 Digital Storytelling in the 21st Century

BCOM 201 Process and Effects of Mass Communication

BCOM 301 Mass Communication Law and Ethics (PS110, BCOM 201)

Requirements within concentration (18 hours)

BCOM 261 Basic Radio Production (SJB 101 or 102 or 103)

BCOM 266 Basic Television Production (SJB 101 or BCOM 201)

BCOM 360 Electronic Media Programming/Research [fall] (BCOM 301 or permission)

BCOM 385 Broadcast Commercial Sales (Sophomore Standing)

   Select one of the following two courses

BCOM 265 Basic Broadcast News (SJB 101 or 102 or 103)

BCOM 325 Electronic Media Writing(SJB 103)

   Select one of the following two courses

BCOM 361 Advanced Radio Performance (BCOM 261)

BCOM 476 Advanced Radio Sales (BCOM 385 or permission)

Elective (3 hours) During the sophomore year, select one 3-hour course outside the BCOM major subject code, but within the School of Journalism & Broadcasting (AD, FILM, JOUR, PJ, PR or SJB) and approved by departmental faculty advisor. 

Select one of the following three capstone experiences (3-4 hours)

BCOM 485 Broadcast Operations & Management (BCOM 385 or permission)

 or by application either SJB 495 Collaborative Journalism

 or SJB 401 Team Investigative Reporting I [1hr] [fall]  and SJB 402 II [3hr] [spring]

Elective (3 hours) Chosen in consultation with department faculty advisor. Note that 50% of coursework in the major must be at the 300/400 level.

Select any additional BCOM course or any course totaling three hours from the following list:  

Any BCOM course--BCOM 491 Internship, strongly recommended

SJB 241 Visualizing Data

PJ 131    Introduction to Digital Photography

AD 300    Research in Advertising/Public Relations (MKT 220 and Stats course)

AD 341    Principles of Advertising (SJB 101)

PR 355    Fundamentals of Public Relations (SJB 101,102,103 and JOUR 202)

MGT 210  Organization & Management (Sophomore Standing)

MKT 220  Basic Marketing Concepts (Sophomore Standing)

MKT 325  Personal Selling (MKT 220)

MKT 329  Business-to-Business Mkt. (MKT 220)

MKT 425  Advanced Personal Selling (MKT 220, 325)

PSY 371 Psychology of Sales (PSY 100)

The following degree pathway four-year plans are designed to help students implement his/her program in the broadcasting major

 

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Major in Broadcasting- Broadcast News Concentration

Major in Broadcasting-TV/Film Production Concentration

Major in Broadcasting- Radio/TV Operations & Management Concentration

 

Students entering the University prior to fall 2014 should continue to follow their published program of study for his/her catalog year and should consult with his/her academic advisor in the School of Journalism & Broadcasting about any course deletions that may affect them.  To find your undergraduate catalog go to http://www.wku.edu/undergraduatecatalog/.

 

(Effective for students entering the university or declaring the major in fall 2009 to summer 2014)

ADMISSION REQUIREMENTS:

Prospective majors may take no more than 18 hours in the major before admission. Students must meet the following requirements before they can be admitted:

1. Completion of 30 hours of course work applicable to the baccalaureate degree with a minimum overall grade point average of 2.7.

2. Required courses include COMM 145 or COMM 161 (preferably COMM 161), HIST 119 or 120, the university math requirement, and at least a 'C' in ENG 100.

3. Completion of the following courses with at least a 'C,' according to the intended sequence:

                 Broadcast News : BCOM 185, and either 201 or 265

                 Radio/TV Operations : BCOM 185, and either 201 or 261

                 TV/Film Production: BCOM 185, and either 201 or 266

CURRICULUM:   The major in broadcasting requires a minimum of 39 semester hours and leads to a Bachelor of Arts Degree. A grade of "D" in any course will not be accepted toward the major and may not be used as a prerequisite. One-half of the hours earned in the major must be at the 300/400 level. Effective fall 2013, students must take a minimum of 72 semester hours in courses outside of the School of Journalism & Broadcasting unit including the University's general education requirements. In addition to meeting institutional requirements for graduation, the broadcasting major must have a minor or second major outside of the School of Journalism & Broadcasting, the Department of Communication, and Film Studies that is approved by the major faculty advisor. Students may not select a minor in film studies, communication studies, or from those offered within the School, unless taken as a second minor.

Only 3 hours of internship or co-op may be counted within the major. One-hour workshops may be repeated in different topics up to 4 hours. Only 3 hours of workshop credit may be counted within the 39-hour major.

Students entering the major may choose from three concentrations for their study emphasis as listed below. Prerequisites are in parentheses.

BROADCAST NEWS CONCENTRATION

Required courses for all majors (12 hours)

BCOM 185 Introduction to Broadcasting (deleted from course inventory fall 2014, see advisor for substitution)

BCOM 201 Process and Effects of Mass Communication

BCOM 301 Mass Communication Law and Ethics (BCOM 201, PS 110)

BCOM 325 Electronic Media Writing (BCOM 185 or 201 or SJB 103)

Additional requirements within news sequence (21 hours)

BCOM 265 Basic Broadcast News (BCOM 185 or 201 or SJB 101 or 102 or 103)

BCOM 266 Basic Television Production (BCOM 185 or 201 or SJB 101)

BCOM 335 News Discovery and Selection (BCOM 265)

BCOM 365 Broadcast News Reporting and Producing (BCOM 265, 335, 368)

BCOM 368 News Videography & Editing (fall) (BCOM 265, 266) (JOUR/PJ 261 Journalism & PJ majors)

BCOM 465 Adv. Broadcast News (spring) (BCOM 365, 368)

Select one of the following three courses (3 hours)

BCOM 385 Broadcast Commercial Sales (sophomore standing)

BCOM 326 Radio/TV News Performance (BCOM 265 and either BCOM 261 or 266)

BCOM 485 Broadcast Operations & Mngmnt (BCOM 385 or permission)

Restricted electives (6 hours) Chosen in consultation with departmental advisor.

Some suggested electives include: BCOM 261, 328, 329, 360, 361, 385,
461 (1hr), 467 (1hr), 485, 491, COMM 247, SJB 241, 495.

General Education requirements *

ECON 150 or 202 or 203 (Category C)

PS 110 American National Govt (Category C)

GEOG 121 Meteorology (Category D) (D/L)

One of the following two courses

GEOG 110 World Regional Geography (Category E)

COMM 263 Fundamentals of Comm. & Culture (Category E)

General Elective requirement

PS 250 International Politics

Suggested courses outside of major and General Education

PS 304     State Government -- Prerequisite: PS 110

HIST 349 The United States since 1945

 

TELEVISION/FILM PRODUCTION CONCENTRATION

Required courses for all majors (12 hours)

BCOM 185 Introduction to Broadcasting (deleted from course inventory fall 2014, see advisor for substitution)

BCOM 201 Process and Effects of Mass Communication

BCOM 301 Mass Communication Law and Ethics (BCOM 201, PS 110)

BCOM 325 Electronic Media Writing (BCOM 185 or 201 or SJB 103)

Additional Requirements within sequence (24 hours)

BCOM 266 Basic Television Production (BCOM 185 or 201 or SJB 101)

BCOM 366 Video Editing, Aesthetics & Techniques (BCOM 266)

BCOM 367 Field Production (BCOM 266 and 366)

BCOM 379 Producing Video/Film (deleted from course inventory fall 2014, see advisor for substitution)

BCOM 380 Intermediate Post Production (deleted from course inventory fall 2014, see advisor for substitution BCOM 480)

BCOM 466 Directing Television/Film  deleted from course inventory fall 2014, see advisor for substitution BCOM 463 Producing and Directing TV)

BCOM 482 Television Program Production (spring) (BCOM 367; and either 380 or 480; and either 466 or 463)

Restricted Electives (6 hours)

Six additional hours chosen from the list below or from any BCOM/JOUR/FILM/AD/PR/PJ/SJB course in consultation with department faculty advisor. FILM 201 Intro to Cinema, BCOM 378 Film Animation, BCOM 467 Workshop (1), BCOM 480 Adv. Post Production, BCOM 485 Broadcast Management, BCOM 491 Internship, ENG 309 Documentary Film, ENG 365 Film Adaptation, FILM 366 Narrative Film, FILM 465 Film Genres, FILM 466 Film Theory, PJ 131 Digital Photo, PJ 261 Multimedia, AD 341 Prin. of Advertising, AD 348 Interactive Design, SJB 241 Visualizing Data, SJB 495 Collaborative Journalism.

General Education requirements *

ECON 150 or 202 or 203 (Category C)

PS 110 American National Government (Category C)

One of the following two courses

GEOG 110 World Regional Geography

COMM 263 Communication & Culture (Category E)

Suggested courses in General Education

PHYS 103 Light, Color and Vision (Category D) (D/L)

PHYS 130 Acoustics of Music and Speech (Category D) (D/L)

HIST 349 The United States since 1945

RADIO & TELEVISION OPERATIONS CONCENTRATION

Required courses for all majors (12 hours)

BCOM 185 Introduction to Broadcasting (deleted from course inventory fall 2014, see advisor for substitution)

BCOM 201 Process and Effects of Mass Communication

BCOM 301 Mass Communication Law and Ethics (BCOM 201, PS 110)

BCOM 325 Electronic Media Writing (BCOM 185 or 201 or SJB 103)

Additional Requirements within sequence (18 hours)

BCOM 261 Basic Radio Production (BCOM 185 or 201 or SJB 101 or 102 or 103)

BCOM 265 Basic Broadcast News (BCOM 185 or 201 or SJB 101 or 102 or 103)

BCOM 266 Basic Television Production (BCOM 185 or 201 or SJB 101)

BCOM 360 Electronic Media Programming & Research (fall)(BCOM 301 or permission)

BCOM 385 Broadcast Commercial Sales (Sophomore Standing)

BCOM 485 Broadcast Operations and Management (BCOM 385 or permission)

One of the following two courses (3 hours)

BCOM 361 Advanced Radio Performance (BCOM 261)

BCOM 366 Video Editing, Aesthetics & Techniques (BCOM 266)

Upper Division Electives (6 hours) within the School of J&B or the university

approved by departmental faculty advisor. BCOM 491 Internship strongly recommended.

General Education requirements *

ECON 150 or 202 or 203 (Category C)

PS 110 American National Government (Category C)

One of the following two courses

GEOG 110 World Regional Geography

COMM 263 Communication & Culture (Category E)

Suggested courses outside of major and General Education

ACCT 200 Introductory Accounting

HIST 349 The United States since 1945 (spring)

MGT 210 Organization and Management

MKT 220 Basic Marketing Concepts (sophomore standing)

PHIL 115 Elementary Logic

PSY 371 Sales Psychology (PSY 100)

PHIL 320 Ethics (One course in philosophy or sophomore status.)

*Students transferring to WKU with 60 or more hours  will be exempt from department required courses in general education and general electives, but must meet general education requirements of the University and the liberal arts/sciences requirements of the School of Journalism & Broadcasting.
 

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Broadcast News- 4-year Track

Radio-Television Operations- 4-year Track

Television/Film Production- 4-year Track

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 Last Modified 10/8/14