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    [First_Name] => Alicia
    [Last_Name] => Carter
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    [Email] => alicia.carter@wku.edu
    [Hide_Email] => 0
    [Title] => Marketing and Web Services Coordinator
    [Office] => Wetherby Administration Bldg., 154
    [Phone] => (270) 745-4720
    [Website] => http://www.wku.edu/marketingandcommunications
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    [Section_Field3] => Biography
    [Section_Value3] => <p><strong>Education</strong></p>
<ul>
<li>Bachelor of Arts in Public Relations with a Minor in Political Science, WKU - 2007</li>
</ul>
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    [Added_By] => eric.wolfe
    [Added_Date] => 2011-02-25 09:24:08
    [Edited_By] => kayla.dowdy
    [Edited_Date] => 2014-09-30 12:09:16
    [Show_Images] => 1
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    [MemberID] => 3638
    [Prefix] => 
    [First_Name] => Kayla
    [Last_Name] => Dowdy
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    [Email] => kayla.dowdy@wku.edu
    [Hide_Email] => 0
    [Title] => Digital Media Marketing Coordinator
    [Office] => Wetherby Administration Bldg., 152
    [Phone] => 270-745-4677
    [Website] => http://www.wku.edu/webservices
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    [Section_Value2] => 
    [Section_Field3] => Biography
    [Section_Value3] => <ul>
<li>BIS in Interdisciplinary Studies with a focus in Organization &amp; Communication of Ideas, WKU - <em>2012</em></li>
<li>MA in Organizational Leadership, WKU -&nbsp;<em>2018</em></li>
</ul>
<div>Kayla Dowdy joined WKU in 2014 as Digital Media Marketing Coordinator for WKU Creative Web Service, under the Division of Public Affairs.&nbsp;In her position, Dowdy assists in the planning and implementation of recruitment and retention through social media. She measures, analyzes, and documents the success and impact of social media efforts on organizational goals. Additionally, she assists in the development and implementation of social media marketing campaigns and serves as a resource for social media managers throughout the WKU network.</div>
<div>&nbsp;</div>
<div>In 2018, Dowdy earned a Master of Arts degree in Organizational Leadership from WKU. She has also served as Vice President of Communications for the Professional Marketing Association of Bowling Green.</div>
<div>&nbsp;</div>
<div>Dowdy is available for speaking engagements on topics including social media marketing and best practices, digital recruitment and retention, and online engagement. Please contact <a href="mailto:kayla.dowdy@wku.edu">kayla.dowdy@wku.edu</a> for more information.</div>
    [Section_Field4] => Social Media
    [Section_Value4] => <p>Twitter: <a href="http://www.twitter.com/kayla_dowdy">@kayla_dowdy</a></p>
<p>LinkedIn: <a href="https://www.linkedin.com/pub/kayla-dowdy/4a/865/767">Kayla Dowdy</a></p>
<p>Personal Blog: <a href="http://www.kayladowdy.wordpress.com">kayladowdy.wordpress.com</a></p>
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    [Added_By] => corie.martin
    [Added_Date] => 2014-09-16 15:20:48
    [Edited_By] => kayla.dowdy
    [Edited_Date] => 2018-04-23 15:15:38
    [Show_Images] => 1
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    [Prefix] => Dr.
    [First_Name] => Corie Morell
    [Last_Name] => Martin
    [Suffix] => 
    [Email] => corie.martin@wku.edu
    [Hide_Email] => 0
    [Title] => Director, Web Services & Digital Marketing
    [Office] => Wetherby Administration Bldg.,155
    [Phone] => (270) 745-2990
    [Website] => http://www.wku.edu/webservices
    [CV] => 
    [Custom_Field1] => 
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    [Custom_Value2] => 
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    [Custom_Value3] => 
    [Section_Field1] => Courses
    [Section_Value1] => <p><strong>WKU Gordon Ford College of Business - Department of Marketing; MBA Program</strong></p>
<p>MKT 331: Social Media Marketing (face-to-face and online)</p>
<p>MKT 431: Advanced Social Media Marketing</p>
<p>BA 517: Advanced Marketing (MBA Program)</p>
<p><strong>WKU College of Education and Behavioral Sciences; Educational Leadership Doctoral Program</strong></p>
<p>In development (2018): Marketing and Public Affairs in Higher Education (doctoral course)</p>
    [Section_Field2] => Research
    [Section_Value2] => <p><span class="title"><a href="http://digitalcommons.wku.edu/diss/93">Social Media Engagement and Collegiate Recruitment: An Examination of the Use of Social Networks in the College Recruitment and Student Choice Processes</a></span>&nbsp;- Dissertation, October 2015</p>
<p>Influential Sources and the College Choice Process: Creating Change for Positive Advancement, 2015</p>
    [Section_Field3] => Biography
    [Section_Value3] => <p>Dr. Corie Martin joined WKU in 2008 and serves as the Director of Web Services and Digital Marketing for the Division of WKU Public Affairs. Her office oversees content creation and management for key areas of the WKU.edu website and official social media presences and outreach initiatives for the University.&nbsp; Martin contributes to the office of Marketing and Communications and to the WKU News team. Her work has supported marketing and outreach initiatives across the WKU campus network.</p>
<p>Martin's initiatives have included strategic partnerships with Foursquare, Google, OmniUpdate, Hobsons, NuCloud,&nbsp;and TargetX.</p>
<p>The Office of Creative Web Services has received numerous local, state and regional awards including Best Social Media, Best Website and Implementation, Online Innovation, Special Events Marketing Campaign, and Marketing/Communications Best Practices from CASE-KY, CASE III and the Professional Marketing Association of Bowling Green. Dr. Martin was the recipient of the WKU Staff Excellence Award for Professional Staff Member of the Year in 2012.</p>
<p>Martin has published in <em>LINK: The Journal of Higher Ed Web Professionals</em> and she has been featured in <em>University Business</em> magazine and on <em>Forbes.com</em>. She presents nationally and is considered an expert in the field of higher ed social media and interactive student engagement. She was chosen as one of 15 presenters at the 2014, 2016, and 2017 Higher Ed Social Media Conferences sponsored by higheredexperts.com. In 2015 she received nominations for <em>40 Women to Watch Over 40</em> and Marketer of the Year from the Professional Marketing Association of Bowling Green, KY.</p>
<p>Martin's 2018 engagements include a presentation&nbsp;slot&nbsp;at the Ruffalo Noel-Levitz National Conference, and as a delegate for the Kentucky&nbsp;Commissioner of Education's committee to redefine graduation standards in the Commonwealth.</p>
<p>Martin is available for speaking engagements for topics including social media, relationship marketing, online engagement, and digital outreach strategy.&nbsp; Please email requests to <a href="mailto:corie.martin@wku.edu">corie.martin@wku.edu</a>.</p>
<p>Martin holds a doctorate in Postsecondary Educational Leadership from the WKU College of Education and Behavioral Sciences with a research emphasis in social media and student recruitment. @WKUDocMartin</p>
    [Section_Field4] => Follow Corie Martin
    [Section_Value4] => <p><a href="mailto:webservices@wku.edu">Email</a></p>
<p>Twitter: <a href="http://www.twitter.com/wkucws">@WKUCWS</a>, <a href="http://www.twitter.com/wku">@WKU</a>, <a href="http://www.twitter.com/coriemartin">@coriemartin</a>, <a href="http://www.twitter.com/WKUDocMartin">@WKUDocMartin</a></p>
<p><a href="http://www.facebook.com/wkunews">WKU Facebook</a></p>
<p><a href="http://www.instagram.com/wku">Instagram</a></p>
<p><a href="http://www.instagram.com/wku">LinkedIn</a></p>
<p><a href="http://www.wku.edu/social">WKU Social Media Directory</a></p>
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    [Added_By] => eric.wolfe
    [Added_Date] => 2011-04-21 02:50:01
    [Edited_By] => corie.martin
    [Edited_Date] => 2018-08-06 13:04:18
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WKU Social Media


Alicia Carter

Alicia Carter
- Marketing and Web Services Coordinator

Kayla Dowdy

Kayla Dowdy
- Digital Media Marketing Coordinator

Dr. Corie Morell Martin

Dr. Corie Morell Martin
- Director, Web Services & Digital Marketing


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 Last Modified 2/19/18