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WKU Social is part of WKU Creative Web Services within the Division of Public Affairs. Our office maintains the creation and strategic development of all university-wide social media presences. We also assist in the development of college, program, and departmental presences. Our goal is to encourage cross-campus collaboration to create a service-oriented atmosphere that provides students with an excellent experience while at WKU.

Use this site as a resource to...

Please explore this site to enhance your understanding of social media and how to best utilize your social media presences at WKU. We welcome you to contact us with questions, comments, or concerns. 

WKU Creative Web Services can be reached at (270) 745-2990 or webservices@wku.edu.

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            [pubDate] => Tue, 27 Feb 2018 16:54:46 +0000
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            [description] => This is the final entry in our blog series on improving web content in 2018. If you missed any of the previous posts, check them out on our main WKU Social blog. Over the past few weeks, we’ve shared ways to make your web content shine. We’ve covered the importance of great content, what students […]
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            [description] => This is the third post in our blog series on improving web content in 2018. If you haven’t already, go back and read our content marketing overview and learn what content needs to be on your site. Your website is the key marketing tool for recruiting students to attend WKU. However, research shows users only […]
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            [guid] => http://wkusocial.blog.wku.edu/?p=100
            [description] => This is the second post in our blog series on improving web content in 2018. If you missed the first post, read it here. Last week, we discussed why it is important for every department to have strong web content. Websites are the top way prospective students learn about a university or a program, and […]
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            [pubDate] => Mon, 29 Jan 2018 20:40:18 +0000
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            [guid] => http://wkusocial.blog.wku.edu/?p=97
            [description] => 2018 is shaping up to be a great year for digital marketing efforts at WKU. One of our biggest projects this year is transitioning interior websites on wku.edu into a new template format. We are excited about this new layout, not only for the improved visual appeal and additional capabilities made available in the template, […]
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            [guid] => http://wkusocial.blog.wku.edu/?p=82
            [description] => Facebook Live debuted in April of 2016, and the company has been rolling out its feature for users and pages ever since. In a nutshell, “going live” on Facebook allows you to share a video feed in real time to your Facebook account or page. After the broadcast is finished, the video will be saved […]
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            [pubDate] => Fri, 26 Aug 2016 16:15:25 +0000
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            [description] => As social media marketers, we love trying the latest and greatest social media trends. Then right after we finally master them, the masses have moved on to something else. A year ago, Snapchat was on the list of apps that had questionable staying power. However, current research is showing us that Snapchat is here to […]
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            [guid] => http://wkusocial.blog.wku.edu/?p=61
            [description] => Here in higher education, a new academic year can mean a fresh start for many things.  Perhaps you have implemented new programs, hired new employees or students, or maybe you are just looking for a fresh start with a new focus.  Whatever the case may be, now is a great time to put those changes into […]
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            [title] => Visuals: Optimizing Images for the Greatest Impact on Social
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            [guid] => http://wkusocial.blog.wku.edu/?p=49
            [description] => We’ve mentioned before that including an image in your social media posts can increase engagement up to 400%. People are visual creatures! Images and graphics allow you to appeal to that visual nature. One problem our clients run into often is sizing and resizing images. How do you know what sizes to use? What steps […]
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            [guid] => http://wkusocial.blog.wku.edu/?p=43
            [description] => Twitter is where students are. That is a simple fact. Ask any WKU student what social media platform they use the most, and the answer is overwhelmingly Twitter. Students aren’t the only ones using Twitter though; the platform is popular with all demographics and is a great place to interact with your audience. Luckily, harnessing […]
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            [pubDate] => Mon, 29 Feb 2016 16:42:15 +0000
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            [guid] => http://wkusocial.blog.wku.edu/?p=37
            [description] => Choosing how and when to market your event can be a bit complicated depending on how much advance notice you have and the scale of the event itself.  No matter the size, every event should have a corresponding communication plan.  These plans don’t have to be formal, but is a best practice to start thinking […]
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 Last Modified 2/19/18