BIS in Interdisciplinary Studies with a focus in Organization & Communication of Ideas, WKU - 2012
MA in Organizational Leadership, WKU - 2018
Kayla Bitner joined WKU in 2014 as Digital Media Marketing Coordinator for WKU Creative Web Service, under the Division of Public Affairs. In her position, she assists in the planning and implementation of recruitment and retention through social media. She measures, analyzes, and documents the success and impact of social media efforts on organizational goals. Additionally, she assists in the development and implementation of social media marketing campaigns and serves as a resource for social media managers throughout the WKU network.
In 2018, Kayla earned a Master of Arts degree in Organizational Leadership from WKU. She has also served as Vice President of Communications for the Professional Marketing Association of Bowling Green and is a member of the 2019 WKU Staff Leadership Institute,
Kayla is available for speaking engagements on topics including social media marketing and best practices, digital recruitment and retention, and leadership. Please contact firstname.lastname@example.org for more information.